2023 Gen Z Thought Leadership 
Sprout Social
FEBRUARY 28, 2023
These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Members in the US are generally older than global users. Let’s dive in. Use hashtags.
Hubspot Marketing
DECEMBER 10, 2024
Backlinks come from thought leadership and thought leadership can be won by continually publishing high-quality, accurate content that serves your readers. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Even better, your hard work compounds.
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Hubspot Marketing
DECEMBER 12, 2024
Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. Why is this great digital content?
Sprout Social
MARCH 13, 2025
In 2023, social media advertising accounted for approximately US$3.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes.
Sprout Social
JANUARY 30, 2025
Stay connected with Berland by following her on the platform and reading her thought leadership features. The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup.
illumin
MARCH 6, 2025
In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance.
Hubspot Marketing
FEBRUARY 17, 2023
According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. Audio chat rooms are trendy among Gen Z. Different Types of Social Media Content 1.
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