Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

illumin

APRIL 4, 2025

now watch women’s sports according to eMarketer.Although the women’s tournament’s first-round viewership decreased by 22% compared to the previous year, it remains 43% higher than in 2023, indicating a positive long-term trend. Growth in audience for sports viewership Approximately 4.6 million individuals in the U.S.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok.

CMO 92

CMO Gen Z Thought Leadership Entertainment 92

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). Central to this transformation is user behavior. And, please, don’t take my word for it.

Gen Z 121

Gen Z Transform Millennials SEO 121

Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. It’s one of the earliest blogging platforms and is still operational in 2023. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 2023 $5.82 trillion in 2023, up from $1.03 trillion in 2023, up from $1.03 trillion 2023 $1.1 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2022 $5.29 trillion 2024 $6.33 billion 37.9%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Sprout Social

OCTOBER 28, 2021

of all US social buyers by 2023. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Sales are completed either in-app or on the brand’s website.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

SocialPilot

FEBRUARY 6, 2024

billion USD in 2023. billion USD as of December 2023. billion USD in 2023, which was a higher figure than the projected $30.81 This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users. billion USD in 2023 to roughly $6.17

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. Are you ready to explore further?

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107

Search Engine Land

MAY 30, 2023

B2B CMOs may not want to tell the rest of the C-suite that their digital marketing strategy is to “suck less every day,” and re-brand this approach by calling it the “flywheel marketing” or “digital transformation” strategy. And we’re the number one sports destination for Gen Z fans.” billion views.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. It was clearly headed for a recession. remains recession-free.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Whether it’s a personal anecdote about building your business or a customer testimonial about their transformation, vulnerable storytelling can bring in massive engagement. A recent study found Gen Z engages most with sale or promotional content, and trustworthy-seeming brands.

Gen Z 132

Gen Z User-Generated Transform Education 132

Rock Content

FEBRUARY 26, 2024

The Evolution of Stanley Cups: From Utility to Iconic Lifestyle Accessories Stanley cups, born in 1913 as humble companions for outdoor activities, have undergone a dramatic transformation. When Gen Z icon Olivia Rodrigo confesses her love for the Stanley cup, you know you’re onto something. The lesson?

Gen Z 107

Gen Z User-Generated Transform Fashion 107

Neil Patel

MARCH 14, 2023

Tips On Social Media Content Creation In 2023<H2> First and foremost, you need a strong strategy to do well with your social media accounts. Here are some of the hottest social media design trends in 2023… Mixed dimensions. In 2023, combining 2D images with 3D images is in! The more, the merrier.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. Are you ready to explore further?

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. As of 2023, 91% of businesses report using video as part of their marketing strategy, according to Wyzowl. YouTube is all about clickbait, pop culture and music videos.

Branding 95

Branding Gen Z Transform Education 95

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Simply put, according to a 2023 Association of National Advertisers study, 82% of CMOs find a lack of standardization across retail media platforms “a challenge” or a “big challenge.”

Retail 52

Retail Shoppers Transform Gen Z 52

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023. If this lofty expectation is reached, it could mean that the travel advertising sector could grow at six times the rate of the overall ad market between 2021 and 2023. The Digital Transformation Monthly.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”. In 2023, adtech will step up to meet this demand from advertisers.

Gen Z 117

Gen Z Advertising Advertisers Transform 117

Buffer Marketing

SEPTEMBER 6, 2023

In this article, I’ll dig into exactly how to source the best audio clips for your TikToks while they’re still popular, plus give you some examples of TikTok sounds with staying power: a selection of the best clips of 2023. According to The New York Times , it’s Gen Z’s search engine of choice.

Gen Z 129

Gen Z Energy Transform Law 129

Hootsuite

JANUARY 23, 2024

There are dozens of websites and apps out there that can help you generate your own meme in just a few seconds. And memes are popular : memes are the second most common type of content for Millennial and Gen Z users to share. Maybe these 2023 all-star memes will turn out to offer lifelong laughs? We believe in you!

Gen Z 117

Gen Z Fashion Transform Millennials 117

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. The latest fitness trends of 2023 Life on social media vs. real life: How to keep yourself sane Water scarcity and conservation Renewable and sustainable energy sources: Are we ready? Step 3: Be novel. But there’s more.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Buffer Marketing

SEPTEMBER 6, 2023

In this article, I’ll dig into exactly how to source the best audio clips for your TikToks while they’re still popular, plus give you some examples of TikTok sounds with staying power: a selection of the best clips of 2023. According to The New York Times , it’s Gen Z’s search engine of choice.

Gen Z 52

Gen Z Energy Transform Law 52

Unbounce

DECEMBER 1, 2024

This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? Related articles Landing page optimization 101 Landing Page Optimization Tips October 20, 2023. Think of it as your digital storefront where the magic happens. Start with LinkedIn.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Buffer Marketing

OCTOBER 9, 2023

Content Monetization & AI Effect YouTube expands access to content monetization and adds a generative AI effect called Bloom in YouTube Shorts, transforming people into vibrant topiary structures. ByteDance Financial Performance ByteDance, TikTok's parent company, reports Q1 2023 profit of $6.8

Gen Z 120

Gen Z User-Generated Transform Education 120

Sprout Social

FEBRUARY 24, 2025

Our 2023 State of Social Media Report found that 90% of consumers expect to be able to contact a business via social media. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy 78

Marketing Strategy Gen Z Finance Social Media Marketing 78