Social media ROI statistics marketers need to know in 2025
Sprout Social
MAY 29, 2025
Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. While Facebook often dominates the conversation, what works for the average marketer might not work for you. The pattern shifts dramatically for Gen Z.
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