2023 Gen Z Video Marketing 
Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats. Why we care.
Hubspot Marketing
SEPTEMBER 11, 2023
To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.
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Hubspot Marketing
DECEMBER 28, 2023
91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.
Hubspot Marketing
MARCH 20, 2023
Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? How Marketers Measure Up 30% of marketers are creating content that reflects their brand values, so there is room for improvement.
Search Engine Land
OCTOBER 3, 2023
So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.
Neil Patel
JANUARY 18, 2023
With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales.
Girl Power Marketing
FEBRUARY 1, 2023
Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.
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