2023 Gen Z Video Marketing 
Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats. Why we care.
Hubspot Marketing
MARCH 20, 2023
Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? How Marketers Measure Up 30% of marketers are creating content that reflects their brand values, so there is room for improvement.
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Hubspot Marketing
SEPTEMBER 11, 2023
To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.
Neil Patel
JANUARY 18, 2023
With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales.
Search Engine Land
OCTOBER 3, 2023
So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.
Hubspot Marketing
OCTOBER 24, 2022
Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.
Hubspot Marketing
JANUARY 31, 2023
And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).
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