Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. Create a centralized data hub.

Branding 130

Branding Transform User-Generated SEO 130

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading →

Global Marketing 100

Global Marketing Marketing Marketers 100

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. So what’s a marketer supposed to do with that information? Later in 2023, Pringles joined forces with The Caviar Co. million posts.

Gen Z 133

Gen Z Millennials Food Global Marketing 133

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. How the Recession Will Impact Hiring in 2023. How exactly?

eCommerce 126

eCommerce Acquisition Marketing Entertainment Global Marketing 126

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. The film's marketing made just as much of a splash as the film itself, and Semrush used this design to share various performance stats from its strategy.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. Q1 2023 54.7%

Market Research 105

Market Research Non-Profit Transform Marketing 105

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

Branding 86

Branding Price Advertising Advertisers 86

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2023 to $7.91 Those who said they had a “unified customer database” fell from 38% in 2022 to 33% in 2023. billion in 2028.

Customer 112

Customer B2C Transform Retail 112

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Hubspot Marketing

DECEMBER 20, 2022

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023.

Influencer Marketing 137

Influencer Marketing Retail Fashion Global Marketing 137

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023.

User-Generated 117

User-Generated Marketing Marketers Social Media Marketing 117

Hubspot Marketing

OCTOBER 17, 2024

According to Marq , last year saw an unprecedented surge in demand for AI design tools, with the search volume for AI design-related tools and software increasing by 1700% from 2022 to 2023. Furthermore, a recent Canva survey found that 75% of global marketing and creative leaders agree that AI is essential to their creative toolset.

Global Marketing 127

Global Marketing Price Branding Marketing 127

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. billion by 2023, a social media policy serves as a code of conduct to help your employees understand how to act on social media.

PR 145

PR Law Finance Entertainment 145

Martech

SEPTEMBER 16, 2021

He cited an IDC Technologies prediction that there could be over 500 million digital apps and services deployed using cloud-native approaches by 2023. MarTech keynote: Why marketing ops professionals are on the front lines .

Advertising 123

Advertising Advertisers Global Marketing Analytics 123

Hubspot Marketing

MARCH 19, 2024

Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers. Make the most of your marketing budget.

Thought Leadership 106

Thought Leadership Marketing Marketers B2C 106

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. in 2023, Insider said. What’s going on. However, its overall share remained small, at just 2% of U.S. digital ad spending.

COS 86

COS Retail Advertising Advertisers 86

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. What’s next in loyalty marketing? In 2023, marketers must up their game and devise out-of-the-box marketing programs to keep customers’ fleeting attention spans. In 2022, U.S.

Customer loyalty 105

Customer loyalty Retail Marketing Marketers 105

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

Advertising 130

Advertising Advertisers Food User-Generated 130

Hubspot Marketing

JULY 28, 2023

Further reading The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research] Back To You While frustrating, there‘s no "one size fits all" marketing strategy.

Price 98

Price Marketing Mix Key Performance Indicator User-Generated 98

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5% market share. billion by 2027.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

NOVEMBER 1, 2022

Microsoft ETAs are going away on February 1, 2023. Now available in all Shopping Campaigns global markets.” The dashboard includes real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations. . RSA recommendations through the API. Audience Ads management in Microsoft Editor.

Product 81

Product Price Retail Advertisers 81

Rock Content

APRIL 5, 2023

Here are a few other articles that might interest you as you explore the value of technology in today’s changing marketing world: 9 Major Insights From The 2023 Global Marketing Playbook LinkedIn Aims To Boost Engagement By Tapping Into AI With Their New ‘Collaborative Articles’ A TikTok Ban In The US Is Getting Closer.

Management 94

Management Global Marketing Content Marketing Marketing Strategy 94

Econsultancy

APRIL 6, 2022

Each channel offers its own benefits, Shopify for example is a great place to start if you’re a kitchen table start-up to reach consumers looking for a more personalised gift but a behemoth like Amazon gives you access to a global market and consumers you may not know existed. What’s next for Shipbob?

eCommerce 88

eCommerce Branding Logistics Shoppers 88

Exposure Ninja

MARCH 28, 2025

Is Google Losing Market Share? The report revealed that Google’s UK visitor share dropped from 86% in May 2023 to 83% in May 2024 a rare 3% year-on-year (YoY) dip for the search giant. Globally, Google’s market share slid from 91.61% in February 2024 to 90.15% in February 2025. Is Bing Gaining Market Share?

SEO 40

SEO User-Generated Marketing Marketers 40

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 billion in 2023, a 37.6% Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. billion in 2023, a 37.6% billion in 2023, a 37.6% billion in 2023. million by the end of 2024.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

Rock Content

APRIL 19, 2023

The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest advancements in technology and marketing: Generative Artificial Intelligence. But wait… haven’t we seen another great tech advancement about a year ago? According to Bloomberg Sony Group Corp.

Fashion 52

Fashion User-Generated Global Marketing Market Trends 52

SocialPilot

FEBRUARY 10, 2025

Here are some reasons for agencies to add review management to their service portfolio: The Need for Agencies to Include Review Management in Their Services The global market for Enterprise Reputation Management Services is expected to increase from $4.3 billion in 2023 to $9.8

Management 59

Management Branding Manufacturing Millennials 59

Hubspot Marketing

DECEMBER 11, 2023

In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Image Source What We Love: This translation feature helps overcome language barriers and makes Threads posts accessible to users around the world — which is particularly important given that the Threads app is now accessible in more than 100 global markets.

User-Generated 106

User-Generated Health Global Marketing Advertising 106

Econsultancy

FEBRUARY 23, 2022

Gamers will make up more than half the population of Europe by 2023. It forecasts that the gamer population of Europe will jump to more than 351 million by 2023, with gamers making up more than half of the continent’s population. By 2025, it is predicted that European gamers will number more than 367 million.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Litmus

JANUARY 23, 2024

Email marketing reports can help you benchmark your own performance, get ideas for future campaign strategies, and provide context for your management team about what’s going on with email today. AI-powered email tools I don’t know about your email marketing program, but we send a LOT of emails here at Litmus.

Place 98

Place Pharmaceutical Retail Email Marketing 98

Welcome Software

OCTOBER 12, 2022

When we surveyed global marketers , the top creative roadblocks included employee burnout and high turnover. Stay tuned for information about next’s year Opticon, taking place October 10-12, 2023 back in San Diego! Thank you to all who kindly shared their wisdom during this year’s Opticon.

Global Marketing 40

Global Marketing Communications Product Customer 40

Welcome Software

OCTOBER 12, 2022

When we surveyed global marketers , the top creative roadblocks included employee burnout and high turnover. Stay tuned for information about next’s year Opticon, taking place October 10-12, 2023 back in San Diego! Thank you to all who kindly shared their wisdom during this year’s Opticon.

Global Marketing 40

Global Marketing Communications Product Customer 40

Rock Content

APRIL 24, 2024

Marketing experts are debating the excessive use of AI-generated content without human editing and its notable consequences, and, more recently, Google’s latest core update confirmed what we already suspected: content quality is essential for bringing results. But what does this mean?

User-Generated 52

User-Generated SEO Global Marketing Product 52

Econsultancy

DECEMBER 3, 2021

In Singapore, 36% of consumers bought apparel from outside of their home market, making it the top global market for cross-border online clothing purchases in 2020, according to analysis. This was followed by Russia (32%), Chile (31%), France (29%) and Mexico (28%).

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

SocialPilot

FEBRUARY 10, 2025

Here are some reasons for agencies to add review management to their service portfolio: The Need for Agencies to Include Review Management in Their Services The global market for Enterprise Reputation Management Services is expected to increase from $4.3 billion in 2023 to $9.8

Management 52

Management Branding Manufacturing Millennials 52