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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

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4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Hubspot Marketing

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023. 73 for an Instagram story.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers. Make the most of your marketing budget.

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AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

Hubspot Marketing

Creating a brand identity for less than $5 is something most people would jump at compared to hiring a professional for hundreds of dollars—and the latter price is justified because graphic design is labor, but people don't think of it like this.”

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Email marketing Email marketing is relatively affordable compared to other marketing channels. Many email service providers offer free plans or tiered pricing to appeal to different budgets. For example, HubSpot's email marketing software is easy to use, secure, and free. Are they price sensitive?

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Why we care about loyalty marketing

Martech

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. What’s next in loyalty marketing? In 2022, U.S.

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Stock Markets and Social Media? Absolutely!

Hubspot Marketing

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023.