Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 119

Product Marketing Product Inbound Marketing Marketers 119

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Martech

JUNE 3, 2024

Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. However, vertical SaaS spent only 22% of its revenue on sales and marketing, compared to horizontal SaaS, which spent 41%. Dig deeper: Did martech break B2B marketing?

Pharmaceutical 131

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 131

Rock Content

APRIL 28, 2023

This P is about how your product is placed (literally and figuratively) in the market and how that then affects how the product is viewed by potential customers. Promotion The final piece in the puzzle, this P, concentrates on how you will promote your product.

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. This is the key to inbound marketing that performs. Fintech marketing should do more than entice and tantalize — it must educate.

Transform 115

Transform B2C Finance Affiliate Marketing 115

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI. Kyle Coleman: 22.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Updated on September 20, 2023. Everyone was looking at it in 2023, but some of the enthusiasm is kind of waning a little bit. It works on your inbound marketing efforts. It works on your product-led growth. June 6, 2023.

Copywriting 93

Copywriting SEO Price User-Generated 93