Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketers 142

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 137

Influencer Marketing Customer Journey Health Marketers 137

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. Be authentic and relatable 2023 is all about authenticity.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketers 119

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. But it’s far from the only responsibility.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Search Engine Land

AUGUST 13, 2024

More than 65% of users find short-form videos the most engaging type of content, according to a 2023 Sprout Social report. More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. Copy Special care needs to be given to product listing copy.

eCommerce 86

eCommerce Branding Retail Shoppers 86

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What strategies did you use to collaborate?

Management 124

Management Social Media Marketing Communications Analytics 124

Sprout Social

OCTOBER 22, 2024

Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Technology companies like Tagger and Onalytica can help marketers identify, engage and manage creators and influencers.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Hubspot Marketing

FEBRUARY 13, 2023

They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 119

Influencer Marketing Branding User-Generated Marketers 119

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Transform 111

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hootsuite

JUNE 7, 2023

But Hootsuite has more complex calculators incorporated right into the social media management dashboard — it’s a more robust tool for getting a more thorough look at your engagement (and not just on Instagram). Get Started Grow on Instagram Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite.

Social Media Marketing 139

Social Media Marketing Influencer Marketing Analytics Management 139

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. I’m the only person managing social.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price 118

Price Thought Leadership Transform User-Generated 118

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Australian companies are no exception.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

DECEMBER 16, 2024

Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions. The influencer marketing industry was valued at $17 billion in 2023 and is expected to to reach $20 billion this year.

Product 68

Product Transform Influencer Marketing User-Generated 68

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? followers) or James Charles (22.1M

Entertainment 121

Entertainment Fashion Influencer Marketing Energy 121

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 130

Management Shipping Health Market Research 130

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Buffer Marketing

OCTOBER 30, 2024

The branded content library is only available for posts that went live on or after August 17, 2023. This means the ad library doesn’t include influencer marketing content like affiliate posts, giveaways, etc. Want to learn how to use the Meta ads manager? There’s no better insight than your own ad dashboard.

Advertisers 113

Advertisers Advertising Law Branding 113

Sprout Social

JUNE 6, 2024

Through that time, our north star has always been to help our customers not just manage but maximize the power of social. Over the years, we have consistently invested in AI and machine learning at Sprout, but 2023 marked a significant leap forward with the introduction of numerous AI Assist capabilities. Impressions?

Influencer Marketing 132

Influencer Marketing User-Generated Analytics Management 132

Hootsuite

JANUARY 9, 2023

When collaborating with an influencer, KOL or celebrity for a Facebook contest, remember to: Choose a person whose brand is in a similar industry to yours, or who your audience can easily relate to. Read Hootsuite’s best practices for influencer marketing. Make a game of it. Free 30-Day Trial.

Logistics 29

Logistics Promotion Food Communications 29

Hootsuite

JANUARY 24, 2023

What is the fastest way to become an influencer? We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Learn from the pros!

Fashion 124

Fashion Entertainment Social Media Marketing Influencer Marketing 124

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 136

Finance Price Influencer Marketing Marketers 136

Hootsuite

MAY 9, 2023

Influencer marketing. Influencer marketing can take place on pretty much any content distribution channel. You’ll find an influencer who vibes with your brand, then pay them to post about your brand, products, or services on their channels. Save time managing your social media presence with Hootsuite.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Hootsuite

NOVEMBER 3, 2022

The brand’s #TheNextFentyFace campaign was like two campaigns in one: it was a contest to find a model for an upcoming 2023 campaign, but the method of finding that model was an advertisement all its own. Scrub Daddy’s social media manager must have missed that memo, and the result is hilarious. View this post on Instagram.

Gen Z 125

Gen Z Millennials Entertainment Marketers 125

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. Social media managers live and breathe social. How to answer these questions in 2023.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Let’s look at the work management company Asana. The Search Engine Trends That Will Shape 2023. Will AR make sense for all marketers or businesses? Not yet convinced?

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

AUGUST 21, 2024

Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. If you don’t have a creative team of humans driving the text-to-video model, then would you see similar or different results?

Transform 103

Transform User-Generated Influencer Marketing Product 103

Martech

JANUARY 10, 2023

“The recent FTX collapse has sparked a lot of uncertainty and fear within the crypto/NFT market, but despite this situation, we are still seeing a lot of interest from brands to launch web3 activations,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI. Get MarTech! In your inbox. Processing.

Transform 103

Transform eCommerce Marketers Marketing 103

Hootsuite

JANUARY 24, 2023

What is the fastest way to become an influencer? We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Learn from the pros!

Fashion 111

Fashion Entertainment Social Media Marketing Influencer Marketing 111