Hubspot Marketing

DECEMBER 19, 2022

Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. Horizon Worlds and Roblox) in 2023.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Hubspot Marketing

FEBRUARY 13, 2023

They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Sprout Social

JANUARY 24, 2024

Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.

Branding 130

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 130

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 137

eCommerce Marketing Marketers Influencer Marketing 137

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. 89% of marketers agree that influencer marketing positively impacts brand awareness.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. Accessibility will continue to be a hot topic in 2023 as the progress made has revealed how much further there is to go. Twitter Shops launched in March 2022.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. It’s why Oprah’s favorite things always sell out.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketing 103

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Another key area is influencer marketing. Building chatbots Chatbots are a compelling AI use case in marketing.

User-Generated 141

User-Generated Marketing Marketers Advertising 141

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. With ad spend on influencer marketing in the US growing , it comes as no surprise that social ads are growing in importance too.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! Improves ROI by lowering ad waste.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Sprout Social

APRIL 20, 2022

Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram. With 75% of brand marketers planning to dedicate a budget for influencer marketing, it’s also a strategy that you don’t want to get be left behind on. Brand ambassador programs.

Influencer Marketing 138

Influencer Marketing Promotion Branding Product 138

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. Source: eMarketer. original sound – TIFFY COOKS.

Food 145

Food Fashion Influencer Marketing Branding 145

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. We’ll only see it grow throughout 2024 as half of those using it plan to increase their investments. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 billion social media users around the world as of October 2023 , equating to 61.4 Facebook has the largest share in the social media advertising market with 16%. in Q2 2023. in Q2 2023. 7% of Gen Z users (18-25) plan to quit Facebook in 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. However, the Shop tab will disappear around March 2023—so make the most of it now.

Branding 129

Branding Affiliate Marketing eCommerce Social Media Marketing 129

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. The findings were split between influencers/celebrities and brands.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 102

Advertising Advertisers PR Millennials 102

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to adapt and enhance their customer experience in response to evolving trends and customer expectations. Things like podcasts, virtual events, SMS marketing, SEO, and direct mail did well. Any guesses?

Direct Mail 116

Direct Mail Marketing Marketers Social Media Marketing 116

SmartBrief - Marketing

JULY 20, 2023

In 2023, we’ve seen inflation, a looming recession, layoffs and budget cutbacks. That’s why it’s important to invest some time and energy into doing a marketing checkup. It’s important to get buy-in from your marketing team. But it’s worth it. Buying habits and industries are constantly changing.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 24, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Power Digital Marketing

DECEMBER 10, 2022

billion in 2023 , 2,3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. As a brand, you can partner with a popular user to plug your products or services into their content to catapult your reach, market share and traffic.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hubspot Marketing

JANUARY 17, 2023

Influencer marketing: 30+ key statistics you need to know in 2023. Are marketers planning to leave Twitter in 2023? How often should you post on social media? The HubSpot Blog ran an experiment to find out. TikTok rolled out a talent manager portal to help facilitate brand deals within the platform.

User-Generated 143

User-Generated Social Media Marketing Marketing Marketers 143

Hubspot Marketing

APRIL 5, 2024

The goodwill works both ways, with 52% of marketers saying getting that same data is easy. HubSpot’s State of Marketing Report ) Even though 56% of marketers said their teams have become more aligned with sales, 31% stated the relationship hasn’t changed. HubSpot’s State of Marketing Report ) Why is this alignment important?

B2C 137

B2C SEO Transform Marketing 137

Search Engine Land

JULY 1, 2024

If you’re thinking Spring/Summer 2023, that’s correct. Influencer marketing and creator content Harnessing the power of influencers is essential to maintaining a competitive edge across Instagram and Facebook in 2024. Influencer marketing can also be a game-changer for your SEO strategy.

SEO 106

SEO PR User-Generated Shoppers 106