Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. We predict social media influencers – specifically micro-influencers — will start dominating this space. 29% of marketers plan to stop marketing in the metaverse (e.g.

Gen Z 134

Gen Z Market Trends Millennials Marketing 134

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 106

Gen Z Direct Mail User-Generated Millennials 106

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing.

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Influence with Millennials Instagram is the sweet spot for Millennials. Is Instagram an effective marketing channel in 2023? Is Instagram dying?

Gen Z 131

Gen Z Millennials User-Generated Shipping 131

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.

Gen Z 126

Gen Z Millennials Retail Price 126

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? How Marketers Measure Up 30% of marketers are creating content that reflects their brand values, so there is room for improvement.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Understand your new competitors The 2023 State of Social Media report also shows 92% of leaders say social data will have a positive impact on improving competitive positioning.

Gen Z 126

Gen Z Branding Millennials Transform 126

Hubspot Marketing

JANUARY 10, 2023

According to Gallup, alcohol consumption for American adults is on the decline and Gen Z’s drinking patterns may be influencing the shift. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly.

Gen Z 113

Gen Z Millennials User-Generated Influencer Marketing 113

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Girl Power Marketing

FEBRUARY 1, 2023

Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

illumin

OCTOBER 11, 2023

TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials. With ad spend on influencer marketing in the US growing , it comes as no surprise that social ads are growing in importance too.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations.

Branding 123

Branding Fashion Gen Z Entertainment 123

Hubspot Marketing

JANUARY 9, 2023

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. Hive Social. Twitter Alternatives for Audio Content.

Gen Z 127

Gen Z Marketing Marketers Millennials 127

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago. Sound familiar? But Gen Z doesn’t want brands to become completely agnostic.

Gen Z 90

Gen Z Branding User-Generated Influencer Marketing 90

Hubspot Marketing

FEBRUARY 5, 2024

These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion people used social media in 2023. For context, below is an example of an email from Cowrywise. Notice how personable and relatable the language is? billion users by 2027.

Marketing 117

Marketing Marketers User-Generated Social Media Marketing 117

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

SEPTEMBER 11, 2023

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 128

Gen Z Inbound Marketing User-Generated Entertainment 128

Hubspot Marketing

DECEMBER 20, 2022

And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. How to Re-align and Re-Connect Your Brand for Growth in 2023. 60% of marketers believe influencer marketing is the most effective marketing trend.

Branding 112

Branding CRM Thought Leadership Millennials 112

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. How can you reach digital natives in 2024?

Advertisers 87

Advertisers Advertising PR Millennials 87

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 106

Social Media Marketing Transform Gen Z User-Generated 106

Sprout Social

JUNE 20, 2024

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Collaborate with influencers. Influencer marketing is an essential part of today’s social media landscape. of Facebook users access the site via mobile, and 81.8% exclusively use their phones to browse the social media site. So, it’s safe to say that a mobile-conscious approach is warranted.

Gen Z 120

Gen Z User-Generated Millennials B2C 120

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Is the omnichannel experience consistent?

Direct Mail 107

Direct Mail Marketing Marketers Social Media Marketing 107

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. This is an increase from 68% of respondents in 2023.

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Logistics 96

Logistics Gen Z Management Millennials 96

Power Digital Marketing

DECEMBER 10, 2022

billion in 2023 , 2,3. A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. To date, Instagram boasts: . 500 million daily users 3.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Over half of Millennials buy products based on recommendations. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands? Almost 3 billion users — 36.7%

Gen Z 124

Gen Z User-Generated Transform Education 124

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. The latest fitness trends of 2023 Life on social media vs. real life: How to keep yourself sane Water scarcity and conservation Renewable and sustainable energy sources: Are we ready? Step 3: Be novel. But there’s more.

Neuromarketing 96

Neuromarketing Gen Z Energy Transform 96

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 billion social media users around the world as of October 2023 , equating to 61.4 Facebook has the largest share in the social media advertising market with 16%. in Q2 2023. in Q2 2023. 7% of Gen Z users (18-25) plan to quit Facebook in 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116