Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. The rise of Instagram for businesses In recent years, Instagram has emerged as a powerful marketing tool for businesses of all sizes. So is going after free Instagram followers worth it?

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 123

Influencer Marketing Branding B2C Marketers 123

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 105

Influencer Marketing User-Generated Key Performance Indicator Analytics 105

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 112

Influencer Marketing Transform Marketers Marketing 112

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 111

Influencer Marketing Customer Journey Health Marketers 111

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Hubspot Marketing

FEBRUARY 16, 2023

The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption. There have also been concerns over the authenticity of influencer recommendations. So does that mean influencer marketing is no longer effective?

Influencer Marketing 133

Influencer Marketing Social Media Marketing Marketers Marketing 133

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 104

Influencer Marketing Marketers Marketing Transform 104

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. In 2023 alone, firms are expected to spend up to $4.5

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Influencer Marketing Gen Z Branding Fashion 95

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing 111

Influencer Marketing Branding User-Generated Marketers 111

SmartBrief - Marketing

JUNE 27, 2023

Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness.

Influencer Marketing 52

Influencer Marketing Whitepaper B2C Marketers 52

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Source ) 3.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 117

Social Media Marketing Gen Z Millennials Influencer Marketing 117

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

Hubspot Marketing

APRIL 10, 2023

To help marketers and business professionals prepare for the road ahead, we conducted a bi-annual survey of 600+ U.S. adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Consumer Behavior Predictions for 2023 1.

Gen Z 110

Gen Z Health Influencer Marketing Product 110

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers.

Gen Z 130

Gen Z Market Trends Millennials Marketers 130

Hubspot Marketing

FEBRUARY 13, 2023

They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing PR Social Media Marketing Marketers 52

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! They work together to increase the likelihood of prospects consistently choosing your product over competitors. Use Social Media In 2023, there are an estimated 4.89

Thought Leadership 128

Thought Leadership Customer loyalty Analytics User-Generated 128

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 143

Gen Z User-Generated Fashion Copywriting 143

Rock Content

MAY 25, 2023

Well, we all know that every marketing campaign or initiative should be evaluated based on its ability to generate a positive return on investment, and after reading the new 2023 State of Marketing , a report by HubSpot, Litmus, Rock Content , and Wistia, some ideas came to my mind.

Market Trends 98

Market Trends Marketers Marketing User-Generated 98

Digital Marketer

SEPTEMBER 22, 2023

However, that depends on the production quality, By showcasing products or services in action and addressing customer pain points, videos become a persuasive catalyst for driving conversions. How is AI Changing Video Marketing Strategies?

Video Marketing 102

Video Marketing Transform User-Generated Marketers 102

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Type of partnership. Communication.

Entertainment 116

Entertainment Fashion Influencer Marketing Energy 116

Neil Patel

DECEMBER 13, 2022

11% said they would maintain their SEO budget going into 2023. The number 1 response on why is because there wasn’t much flexibility with their overall marketing spend due to economic reasons. 83% of companies are increasing their content production budget. A staggering 98% said they would invest in AI tools in 2023.

B2C 144

B2C Marketers Marketing Influencer Marketing 144

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. How-to videos make for excellent content for product-focused businesses.

SEO 113

SEO Gen Z User-Generated Advertising 113

Rock Content

JUNE 9, 2023

The media application has just released the 2023 Holiday Marketing Playbook , a guide to help brands use TikTok to sell more during the holiday season. This you already know, but the app has also shown interesting numbers when it comes to generating brand awareness or selling a product. Calm down, I know, it’s still June.

User-Generated 98

User-Generated Influencer Marketing Branding Product 98

Rock Content

MAY 17, 2023

The marketing world has been evolving pretty fast. In the first few months of 2023 Artificial Intelligence brought lots of new possibilities and challenges to professionals around the globe. Keeping up with the trends is a must if you are willing to be a successful marketer. See you there!

Marketers 98

Marketers Marketing eBook Education 98

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. Customers today don’t just want to browse through products. Are You Ready to Master Social Media?

Market Trends 82

Market Trends Digital Marketing Marketers Marketing 82

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 131

Finance Price Influencer Marketing Marketers 131

Sprout Social

JUNE 6, 2024

Which is why I’m thrilled to share that Sprout has launched Breaking Ground: a new quarterly program to keep our customers up to date on everything you need to know about our latest product advancements, so that you can drive more business impact from social. Here’s a glimpse at what we’re releasing this quarter. Impressions?

Influencer Marketing 108

Influencer Marketing User-Generated Analytics Management 108

Martech

JANUARY 10, 2023

“Another application of NFTs is the idea that you can selectively disclose your interest and intentions to a marketer,” Frank added. Instead of collecting permission, you can use that [blockchain-based] loyalty card to express interest in products and general preferences.”. NFTs in loyalty programs. Get MarTech! In your inbox.

Transform 97

Transform eCommerce Marketers Marketing 97