Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 105

Influencer Marketing User-Generated Key Performance Indicator Analytics 105

Hubspot Marketing

FEBRUARY 16, 2023

The incident, referred to as MascaraGate, went viral and left users wondering if they could trust the opinions of influencers who benefit financially from recommending products. So does that mean influencer marketing is no longer effective? Not exactly. Meta announced its sunsetting live shopping on Instagram.

Influencer Marketing 133

Influencer Marketing Social Media Marketing Marketers Marketing 133

Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. GWI , 2020) Social Commerce Purchasing Stats $86.21

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

illumin

SEPTEMBER 25, 2023

That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Spiralytics

NOVEMBER 20, 2023

The market potential continues to grow, with more Filipinos spending significant time on social media. To say that influencer marketing in the Philippines is a big deal is an understatement. Many Filipinos shop on social media, making them particularly receptive to social media influencer marketing initiatives.

Influencer Marketing 52

Influencer Marketing PR Social Media Marketing Marketers 52

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 143

Gen Z User-Generated Fashion Copywriting 143

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hootsuite

JUNE 7, 2023

That’s why Instagram influencers with high engagement are better for influencer marketing partnerships than influencers with more followers but lower engagement. Free 30-Day Trial The post Free Instagram Engagement Rate Calculator for 2023 appeared first on Social Media Marketing & Management Dashboard.

Social Media Marketing 127

Social Media Marketing Influencer Marketing Analytics Management 127

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

Entertainment 116

Entertainment Fashion Influencer Marketing Energy 116

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. It tells you that influencer marketing is an essential part of digital marketing today.

Market Trends 82

Market Trends Digital Marketing Marketers Marketing 82

Hootsuite

MAY 9, 2023

Boosted social posts. These are similar to regular ads, but instead of creating content that only runs as an ad, you pay to increase the reach of your organic social content. Influencer marketing. Influencer marketing can take place on pretty much any content distribution channel.

Whitepaper 109

Whitepaper Key Performance Indicator Food Influencer Marketing 109

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. But why is social media marketing such a game-changer for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Hubspot Marketing

DECEMBER 13, 2023

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience.

Inbound Marketing 83

Inbound Marketing PR Manufacturing Marketers 83

Sprout Social

JUNE 6, 2024

Over the years, we have consistently invested in AI and machine learning at Sprout, but 2023 marked a significant leap forward with the introduction of numerous AI Assist capabilities. Drawing a clear line from influencers to revenue How do you typically measure the impact of your influencer marketing efforts—Post views?

Influencer Marketing 108

Influencer Marketing User-Generated Analytics Management 108

Hootsuite

SEPTEMBER 6, 2023

Stating the company’s social media audience and goals—and why this particular kind of content caters to them—is key. Content creation should start with a goal in mind, and a specific social media marketing strategy lays that all out for you. What process do you use to determine and track social media goals?

Management 114

Management Social Media Marketing Communications Analytics 114

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 118

Gen Z Millennials Entertainment Marketers 118

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Looking for B2B marketing strategies ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hootsuite

JANUARY 24, 2023

What is the fastest way to become an influencer? We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Learn from the pros!

Fashion 113

Fashion Entertainment Social Media Marketing Branding 113

Martech

MAY 16, 2024

That’s up 20% from 2023. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. CTV is a key channel for amplifying influencer campaigns.

Retail 104

Retail Entertainment Influencer Marketing Advertising 104

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 135

Social Media Marketing Marketers Marketing Influencer Marketing 135

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? What can marketers do? 48% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hootsuite

JANUARY 24, 2023

What is the fastest way to become an influencer? We’ve compiled a list of the top TikTok influencers in 2023, so you can get an idea of who’s making waves on TikTok and how to start your influencer marketing program. Here are the top 10 TikTok influencers in 2023. Learn from the pros!

Fashion 94

Fashion Entertainment Social Media Marketing Branding 94

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Price 76

Price Social Media Marketing eCommerce CRM 76

Digital Marketer

OCTOBER 24, 2022

As you’ll notice from the image below, the top in-demand skills in the marketing world on LinkedIn are: social media marketing, paid search, social media, search engine marketing, and marketing in general.

Digital Marketing 82

Digital Marketing Copywriting Marketers Marketing 82

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hubspot Marketing

FEBRUARY 28, 2023

Marketing Snippets The latest marketing news and strategy insights. Why social media marketing was the real winner of Super Bowl LVII. Influencer marketing: why some DTC companies are reducing influencer spend in 2023. Instagram statistics you need to know in 2023.

User-Generated 142

User-Generated Social Media Marketing Price Influencer Marketing 142

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. What does it mean when a social media platform "dies?" Is Instagram an effective marketing channel in 2023? And the list goes on. Is Instagram dying?

Gen Z 128

Gen Z Millennials User-Generated Shipping 128

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing. Social Media Marketing 4.9 billion people used social media in 2023. Email Marketing Email is one of the highest ROI marketing channels.

Marketers 109

Marketers Marketing User-Generated Social Media Marketing 109

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% 2023, but it holds great potential for brands. Consider leaning into influencers.

Shipping 91

Shipping Logistics User-Generated Social Media Marketing 91

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. Accessibility will continue to be a hot topic in 2023 as the progress made has revealed how much further there is to go.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 110

Branding Fashion Food COS 110

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Hubspot Marketing

MAY 2, 2023

and UK in February 2023. On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. On trend: how marketers can use social media trends to get in front of new customers. behind Pinterest.

Real Estate 133

Real Estate User-Generated Fashion Food 133