Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

JULY 27, 2021

This strategy opens the door to more possibilities because you can piggyback on the following and audience of the influencer across a variety of platforms. If the influencer is on TikTok and Instagram, you’ll be able to take advantage of that audience as well. eSports Marketing Frequently Asked Questions.

B2C 144

B2C Advertisers Advertising Marketing 144

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. But why is influencer marketing a big deal for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Bannerflow

JULY 5, 2022

Influencer marketing. A combination of data collection software, advanced analytics, mathematical models, and predictive analytics work together to deliver more detailed and accurate insights into your target market. Influencer Marketing. Unified commerce. Artificial intelligence. Shoppable social media.

Transform 96

Transform Retail Shoppers Influencer Marketing 96

Sprout Social

JANUARY 29, 2024

An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more. Your influencer marketing strategy can do more than just improve your brand’s reputation online. After all, they create content for a specific audience they’ve grown over time.

Management 130

Management Shipping Health Market Research 130

Customers.ai

JANUARY 17, 2024

Apple started blocking third-party cookies in 2023 and as of January 1, 2024, Chrome has began their phase out. What does this mean for marketing agencies? Book a Demo Marketing Agency Trend #6: Video Content is Still Here Has video made every trends list for the past 10+ years? Well, the time has finally come.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Sachs Marketing Group

DECEMBER 18, 2023

AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns. It’s still an experiment, but it’s set to end by the end of this month (Dec 2023) and may be rolling out. When this happens, organic results may be buried below the SGE result.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 114

Influencer Marketing Marketing Marketers Promotion 114

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations. had common market segments they tackled together.

Branding 132

Branding Fashion Gen Z Entertainment 132

Unbounce

AUGUST 13, 2024

The one thing you need to do before building out a lead generation strategy Tactics aside, there’s one thing in particular you need to do before diving into all of the execution and implementation: Define your target market and target buyer. And no, “we target everyone” isn’t the right answer here.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Backlinko

JUNE 26, 2023

Influencer Marketing Influencer marketing allows you to tap into an existing audience that aligns with your target market. Mobile Friendliness In the first three months of 2023, 58.33% of global website traffic came from mobile devices. To find out why, all I had to do was scroll down.

SEO 73

SEO User-Generated Social Media Marketing Fashion 73

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. billion on TikTok during 2024, a 27% year-over-year increase from 2023, according to MediaRadar. According to the data, 15% of product discoveries begin on TikTok.

Gen Z 116

Gen Z Law B2C Entertainment 116