Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. As of June 2023, there are 8.5

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. It’s why Oprah’s favorite things always sell out.

Inbound Marketing 102

Inbound Marketing PR Manufacturing Marketers 102

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. The result?

Health 143

Health Manufacturing Thought Leadership Product 143

Hubspot Marketing

DECEMBER 20, 2022

This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. How to Re-align and Re-Connect Your Brand for Growth in 2023.

Branding 120

Branding CRM Thought Leadership Millennials 120

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. But why is influencer marketing a big deal for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method. An established competitor or industry leader who could help you get more competitive.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Search Engine Land

MAY 13, 2024

So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. The bottom line?

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Buffer Marketing

JULY 31, 2023

Conversely, a report showed that AI was a major reason for over 4,000 layoffs in May 2023. percent of creators said they use AI mainly to edit content and create text and captions for accessibility, according to Influencer Marketing Factory report. Here are some of them. However, 94.5

User-Generated 98

User-Generated Thought Leadership Communications SEO 98

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Although video marketing may seem intimidating or time consuming, it's worth the investment.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Sachs Marketing Group

DECEMBER 18, 2023

First-hand content can take various forms, such as customer testimonials, behind-the-scenes insights, or thought leadership pieces drawn from direct experience. It’s still an experiment, but it’s set to end by the end of this month (Dec 2023) and may be rolling out.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. According to the data, 15% of product discoveries begin on TikTok.

Gen Z 119

Gen Z Law B2C Entertainment 119