Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 135

Influencer Marketing Transform Marketing Marketers 135

Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Transforming influencer marketing management As brands go all-in on influencer marketing, they need a partner in streamlining end-to-end campaign management.

Product 69

Product Transform Influencer Marketing User-Generated 69

Search Engine Land

AUGUST 21, 2024

Exploring 7 alternative AI video generators While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. We'd love to hear about them.

Price 118

Price Thought Leadership Transform User-Generated 118

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Australian companies are no exception.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Digital media and advertising.

Transform 109

Transform CMO eCommerce Advertising 109

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Transform 111

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future.

Transform 104

Transform eCommerce Marketing Marketers 104

Vertical Response

AUGUST 25, 2024

Partner with Influencers for Holiday Promotions Collaborating with social media influencers during the holidays can significantly raise brand awareness and reach potential customers. 89% of marketers agree that influencer marketing positively impacts brand awareness. Mobile ecommerce sales are expected to reach $1.7

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Sprout Social

DECEMBER 12, 2023

To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing.

Influencer Marketing 144

Influencer Marketing Customer loyalty Transform Marketing 144

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. Kaplan has been recognized by Forbes and Business Insider as a top CMO, and was even called a Marketing Rockstar by Rolling Stone.

CMO 93

CMO Gen Z Thought Leadership Entertainment 93

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 137

Branding Fashion Food COS 137

Hubspot Marketing

DECEMBER 13, 2023

Case Studies and Use Cases These types of content show results and illustrate the potential outcome or transformation your prospects may experience working with you. Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023.

Inbound Marketing 107

Inbound Marketing PR Manufacturing Marketing 107

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 134

Gen Z Millennials Branding Transform 134

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Rock Content

SEPTEMBER 8, 2023

Following suit, the Screen Actors Guild (SAG) strike, which emerged in June 2023, enlisted the support of a staggering 65,000 actors. Both writers and actors are advocating for their fair share in an era marked by transformative technological advancements, such as the rise of streaming platforms and digital content delivery.

Transform 98

Transform Entertainment Marketing Marketers 98

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 137

Branding Price Influencer Marketing Transform 137

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Another key area is influencer marketing. Building chatbots Chatbots are a compelling AI use case in marketing.

User-Generated 141

User-Generated Marketing Marketers Advertising 141

Hubspot Marketing

APRIL 5, 2024

The goodwill works both ways, with 52% of marketers saying getting that same data is easy. HubSpot’s State of Marketing Report ) Even though 56% of marketers said their teams have become more aligned with sales, 31% stated the relationship hasn’t changed. HubSpot’s State of Marketing Report ) Why is this alignment important?

B2C 138

B2C SEO Transform Marketing 138

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. Experiential marketing.

Transform 113

Transform B2C Finance Affiliate Marketing 113

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. Here are a few podcast statistics that cover the specifics of this marketing format. hours per week listening to podcasts.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. We can agree that the creator’s economy is blossoming, transforming how people engage with brands on social media. Audiences today seek more than just content; they yearn for an engaging experience.

Transform 119

Transform Social Media Marketing Food Entertainment 119

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” As humans, we tend to say (and believe) this statement about every year.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencers will take the center stage.

Affiliate Marketing 132

Affiliate Marketing Market Trends B2C Transform 132

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 85

Branding Fashion Food COS 85

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. But why is influencer marketing a big deal for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

DECEMBER 20, 2022

Marketing is a team sport and so is Thought Leadership! External Engagement: across prospects and customers, and don’t forget key influencers. Tying Thought Leadership to a network of influencers including an Influencer Marketing program is a key ingredient in the “secret sauce” of B2B marketing and great amplification.

Thought Leadership 75

Thought Leadership Whitepaper Transform Marketing 75

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands? Facebook engagement actions include likes, reactions, comments, shares, video views, and link clicks.

Gen Z 132

Gen Z User-Generated Transform Education 132

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. The best content has transformative power when it's informative and helps people grow. Practical steps for reducing bounce rates Addressing high bounce rates requires a fusion of quantitative data analysis and strategic marketing insights. Any guesses?

Direct Mail 117

Direct Mail Marketing Marketers Social Media Marketing 117

Hubspot Marketing

AUGUST 9, 2023

The latest fitness trends of 2023 Life on social media vs. real life: How to keep yourself sane Water scarcity and conservation Renewable and sustainable energy sources: Are we ready? But there’s more. Don’t think of your presentation as a mere speech — it’s a ride you’ll take your audience on.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98