Remove 2023 Remove Key Performance Indicator Remove Market Research
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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers. In this blog post, we'll highlight the top challenges marketers face in understanding audiences from HubSpot's very own 2023 State of Marketing Report to provide data-driven tips for overcoming them.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Ahrefs, SEMrush, etc.)

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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Play an essential role in measuring key performance indicators (KPIs) and ROI.

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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 133
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Where is SEO in the business hierarchy?

Search Engine Land

Fast forward to 2023, we still don’t have proper jetpacks, flying cars or hoverboards, but modern SEO is a far cry from 20 years ago. Let's look at it before we dive into each team's responsibilities: Market research is at the start and also a wonderful example. How do people use your product? Sales should be obvious.

SEO 94
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Top 8 Later Alternatives & Competitors [Breakdown]

Hootsuite

We’re here to help play matchmaker, with this list of the best Later alternatives and Later competitors on the market in 2023. Depending on your social media goals, your key performance indicators (KPIs) could look vastly different than the company next door. 1 Social Media Tool Create.

Price 85
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How to Use GPT for Effective Marketing: A Step-by-Step Guide

Vertical Response

The four most important social media networks for marketers in 2023 are Facebook, Instagram, YouTube, and TikTok. By leveraging GPT, marketers can create more effective social media campaigns, fostering stronger relationships with their audience.