The CMO Survey

APRIL 1, 2025

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). Inflationary pressures continue to constrain marketing activities, with 43.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Influencer marketing KPIs are essential to campaigns as they quantify the work both you and the influencer do.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Hubspot Marketing

NOVEMBER 1, 2022

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". What KPIs Matter Most to Execs in 2023. Reach and leads.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketers Marketing 129

Martech

JUNE 13, 2023

Shake Shack can use this feedback to monitor and measure key performance indicators. Take our brief 2023 MarTech Replacement Survey Likelihood to Recommend is a key metric With this 360-degree view, Shake Shack can act on guests’ behaviors and feedback at any stage of the customer journey. Image: Shake Shack.

Customer 107

Customer Key Performance Indicator Customer Journey Analytics 107

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Lusha

MARCH 13, 2023

When starting a project, attacking a new marketing channel, planning a campaign, or even just checking you’re still on the right track, you need to be aware of some key B2B benchmarks for your industry. The post The Average B2B Lead Conversion Rates: B2B Benchmarks for 2023 appeared first on Lusha. Instead, aim higher.

Real Estate 52

Real Estate Key Performance Indicator Logistics Shipping 52

Buffer Marketing

MAY 17, 2023

Collaborations allow both partners to experiment with new content formats and ideas , keeping their existing audience engaged and attracting new followers. Finally, collaboration doesn’t end when its duration is over – but many people shake hands and go their separate ways, failing to measure collaboration performance.

Non-Profit 126

Non-Profit Key Performance Indicator Communications Branding 126