Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Communicate the company’s corporate social responsibility efforts.

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. That’s why tracking key influencer marketing metrics effectively has become crucial. The Q3 2023 Pulse Survey showed that 24% of marketers use SEO tools (e.g.,

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Martech

APRIL 18, 2024

That’s why Google added the Business Objectives collection to GA4 in June 2023. However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.”

Whitepaper 115

Whitepaper Analytics User-Generated CMO 115

Search Engine Land

APRIL 17, 2024

That’s why Google added the Business Objectives collection to GA4 in June 2023. However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement).

Key Performance Indicator 122

Key Performance Indicator PR Social Media Marketing Management 122

Search Engine Land

JANUARY 27, 2023

This so-called "SEO content" strategy should not be a part of your SEO budget for 2023. The first type is linkable but still rather requires PR or outreach, the second one is truly stellar content that attracts links like a magnet. Well, this "strictly SEO" approach is futile in 2023. What's the difference? Did it attract links?

SEO 95

SEO PR Key Performance Indicator Place 95