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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Social media metrics for paid and organic content are just as important when measuring performance. Get MarTech!

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Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Buffer Marketing

Influencer marketing is a strategy brands use to promote themselves by collaborating with content creators who have engaged, loyal audiences. These are your key performance indicators (KPIs). This motivates creators to promote your products since they earn income every time their audience buys.

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Content Distribution Done Right: Tips and Tricks for 2023

Hootsuite

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Paid Paid content distribution channels require that you pay to promote your content. What is content distribution?

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Are you ready for retail media advertising? What you need to know in 2025

illumin

In todays landscape, the medium now includes a wide range of creative and engaging content from fleet media (vehicles decked out with digital out-of-home ads ) and onsite videos like Walmart’s RomCommcerce Add to Heart which it shared with customers during the 2023 holiday season. What is a retail media network?

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Rethinking the influencer-brand relationship

Sprout Social

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Source: Hootsuite 2023 Social Trends Report. Here are the most important social media statistics marketers need to understand in 2023. What is social media marketing?

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.