Remove 2023 Remove Key Performance Indicator Remove User-Generated
article thumbnail

How to leverage the 80/20 rule for martech efficiency and ROI

Martech

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Pull user logs for each tool. Calculate each tool’s ROI: (Revenue Generated – Total Cost) / Total Cost. Then, rank them.

article thumbnail

5 influencer marketing KPIs to measure your next campaign

Sprout Social

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Website analytics do the same but provide insights into how users find, interact and take action on a company’s website.

article thumbnail

Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Buffer Marketing

63% of marketers say influencer-generated content performs better than brand-directed content, according to Aspire. These are your key performance indicators (KPIs). Influencer posts are the number one way to get consumers to try new products, according to IZEA.

article thumbnail

Content Distribution Done Right: Tips and Tricks for 2023

Hootsuite

Examples of earned content distribution can include: Mentions, shares, and user-generated content (UGC). An advertiser pays every time a user interacts with or views their ad. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Boosted social posts.

article thumbnail

What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

billion people are active social media users. Social media can drive customers to your website and generate sales leads. Source: Hootsuite 2023 Social Trends Report. These are our top picks, sorted by number of users. Facebook is still the world’s most-used social platform, with 2.934 billion global active users.

article thumbnail

How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130