Chief Martec

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. In an environment like this, new opportunities for startups abound.

New Technology 96

New Technology Management Product Customer 96

Martech

JANUARY 10, 2023

They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. Get MarTech! In your inbox. Processing.

Transform 104

Transform eCommerce Marketers Marketing 104

Rock Content

MARCH 15, 2023

Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. A perfect example of technology that can be used to help global marketing teams scale their productivity is WriterAccess by Rock Content. See you there!

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketers 91

Marketers Marketing Thought Leadership Advertising 91

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 98

Transform Retail Shoppers Price 98

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Example : Mary Marketer, the marketing operations manager at ACE Corp. Those who drag their feet before deciding on a new product. This underscores the potential risks and benefits that AI presents to society.

Marketers 127

Marketers Marketing CMO Communications 127

Martech

NOVEMBER 28, 2022

That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report. Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g.,

Law 124

Law New Technology Marketers Marketing 124

Hubspot Marketing

JANUARY 27, 2020

billion installs in 2023. Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 ( Digi-Capital ). chance that a marketing manager's role will be taken over by artificial intelligence. By 2023, digital voice ecommerce is expected to triple to an $80 billion industry. Digi-Capital ).

Millennials 142

Millennials Shipping Entertainment eCommerce 142

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

New Technology 108

New Technology Entertainment Promotion Management 108

Hubspot Marketing

SEPTEMBER 29, 2022

In fact, the Project Management Institute discovered that teams without prior planning fail projects two times more frequently than prepared teams. PMI also revealed that planning helps teams meet 77% of their goals, versus 56% for those with low project management maturity. You can also describe this section under the Scope of Work.

Communications 134

Communications Management Health CRM 134

Martech

JUNE 12, 2023

Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Shouldn’t we get our enterprise act together before we select any new technology? Get MarTech!

Transform 117

Transform eCommerce Energy CRM 117

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2023, per Statista. of their marketing budget on technology, says Gartner.

CMO 98

CMO Marketers Marketing New Technology 98

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. First, they need the right technology stack to communicate and collaborate, as well as to manage processes, grow, and scale. Other smaller-scale options include video chats or adding new features to your app (if applicable) that resolve unique challenges. trillion in the U.S.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Use Insider

APRIL 27, 2023

Akcan shared Insider’s key learnings and challenges in Vietnam with attendees at The Vietnam Innovation Forum 2023 Insider has been successful in the Vietnamese market, and Akcan shared the company’s key learnings and challenges in the region.

New Technology 52

New Technology Promotion Management Customer 52

Chief Martec

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. Most martech products are actually striving to reduce — or at least help manage – this complexity. But especially in marketing. They should simplify and focus.

Law 125

Law Transform CMO New Technology 125

Martech

JUNE 12, 2023

Knapton introduces an intriguing concept — the “innovator’s dilemma of functioning technology.” ” His proposition provides a valuable framework to understand the challenges businesses face in managing their martech stacks amid constant technological evolution. Are you getting the most from your stack?

Transform 81

Transform New Technology Health Management 81

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. More from the MarTech Conference >> Change management. “I Demands for deeper engagement. “We How to move to a first-party data marketing strategy.

Transform 117

Transform Customer User-Generated Advertisers 117

Martech

AUGUST 26, 2021

we face a state-by-state patchwork of regulations, with California’s CCPA taking effect this year — to be followed in 2023 by CPRA, Virginia’s CDPA, and Colorado’s Privacy Act. Privacy/compliance management. Consent management. Similar regulations have been and are rolling out around the world, most recently in China.

Advertising 122

Advertising Advertisers Retail New Technology 122

Martech

JUNE 6, 2024

Utilization of martech tools has fallen from 58% in 2020 to 33% in 2023 (all research quoted here is from Gartner). “ Enter the cloud data warehouse AWS, Google Big Query, Snowflake; the cloud data warehouse (CDW) is not a new technology. . “So you buy some multichannel marketing solution,” Bloom explained.

New Technology 105

New Technology Advertisers Advertising Analytics 105

Martech

FEBRUARY 15, 2024

I knew early on last year, 2023, that this was a really intimidating topic. We review new technologies when they come out. There are new resources that come out, Q: When you rolled the AI out for your whole team how was that different than what you had been doing during the education phase?

Education 123

Education CMO Marketers Marketing 123

Hubspot Marketing

APRIL 24, 2023

In the end, she has a new piece of content that took a fraction of the time to create. Click here to set a Google Calendar Reminder for The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights], coming May 17, 2023. AI for scaling marketing campaigns. AI for SEO optimization.

Marketing Strategy 125

Marketing Strategy Content Marketing Marketers Marketing 125

Martech

SEPTEMBER 15, 2021

He cited an IDC Technologies prediction that there could be over 500 million digital apps and services deployed using cloud native approaches by 2023. But as data continues to grow, the applications to manage and activate it are growing even faster. Watch the full keynote here (free registration required).

Transform 104

Transform New Technology Customer Management 104

Hubspot Marketing

JULY 24, 2023

Associate Marketing Manager, Madhu Murali , emphasized the importance of personally being familiar with artificial intelligence. We ran a 2023 Glimpse survey of 400+ professionals, and according to the respondents, about 58% of them claimed they were incorporating AI tools into their workflow. Get started with HubSpot's AI tools 4.

User-Generated 93

User-Generated SEO New Technology Education 93

Sprout Social

FEBRUARY 8, 2023

Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. Godspeed Spook. Let our friend Mirna explain it for you.

Manufacturing 95

Manufacturing Transform Entertainment Law 95

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 52

Gen Z Advertising Advertisers Retail 52

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Urgency to realize the productivity gains promised by AI and other new technologies. Pull in your platform managers for brainstorming.

Advertising 89

Advertising Advertisers User-Generated CRM 89

Sprout Social

JUNE 25, 2024

The 2023 Sprout Social Index™ Report found 30% of consumers assume they’ll receive a response from a brand on social media the same day, and even 23% anticipate a response within 1–2 hours. Staying up to date on what’s said about your organization online plays a major role in risk mitigation and crisis management.

Health 98

Health Transform Education Management 98

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. The challenge?

Price 114

Price Marketers Marketing Analytics 114

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. We ended 2023 with record-breaking customer growth, new products (hello B2B !), How Customers.ai Customers.ai

Transform 94

Transform Outbound Marketing CRM B2C 94

Customers.ai

OCTOBER 20, 2023

As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. You can connect them with CRM systems and marketing automation platforms, streamlining your workflow and ensuring seamless data exchange between tools for better campaign management. In a word, yes.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketers Marketing 52

Sprout Social

JANUARY 19, 2023

According to our survey, both marketers (72%) and consumers (60%) expect brands to continue combining real-life and digital experiences in 2023 (i.e., Immersive experiences supported by haptic technology transfers touch from the virtual world to the user in real life. NFT giveaways, in-experience currencies, etc.).

Branding 128

Branding Real Estate User-Generated Communications 128

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5%

Retail 76

Retail Shoppers eCommerce Fashion 76

Hootsuite

JANUARY 3, 2023

Not only will this provide an opportunity for you to stay up-to-date with new technology, but it will also give viewers the insight they need to make informed purchases. Podcasts are becoming increasingly popular, with forecasts suggesting there will be more than 160 million in 2023. Podcast channels. Try it free today.

Promotion 104

Promotion Education Entertainment Place 104

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

Management 40

Management Transform CMO Communications 40