Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it.   WhatsApp Business reported  having over 200 million monthly active users in June 2023. Does it fit your brand image? Facebook 3.65

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “There are a lot of governmental mandates for the use of generative AI.

Transform 143

Transform Food Analytics Place 143

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. Explore Instagram reels Reels are going to continue to grow in popularity throughout 2023. Work with Influencers Influencer marketing is the real deal in 2023. 16 ways to get more followers on Instagram 1.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Jeff Bullas

JANUARY 9, 2023

You’ll have a dedicated account manager that helps you get real, targeted growth on TikTok, boosting your TikTok likes, followers, and video views. Social Viral is a budget-friendly option that offers a trustworthy place to buy TikTok likes. Media Mister. Passions are crypto and growth hacking to help companies succeed online.

User-Generated 292

User-Generated Entertainment Promotion Place 292

Jeff Bullas

MARCH 1, 2023

Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. Flick Flick will help you make finding and managing your hashtags easier and more effective. With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Martech

SEPTEMBER 25, 2024

Sixty-one percent of marketers said cost was the most important factor when evaluating replacement applications, up from 37% in the 2023 MarTech Replacement Survey. The percentage of respondents replacing marketing automation platforms in the past year rose from 24% in the 2023 survey to 31% in 2024.

Marketing Automation Platform 102

Marketing Automation Platform CRM Price Marketers 102

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. Best Practice: Use a Consent Management Platform. It can also be configured via Google Tag Manager.

Law 122

Law Analytics Advertisers Advertising 122

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. Place the disclosure up front , with the endorsement message, where followers will immediately see it. DO: Be crystal-clear.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What strategies did you use to collaborate?

Management 124

Management Social Media Marketing Communications Analytics 124

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. The year I turned 30, I started a new job.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Payroll, product development, and customer service often take precedence over managing multiple social media accounts. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business.

Management 140

Management COS Social Media Marketing Shoppers 140

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. Resume templates give you a starting place for layout and formatting as well as inspiration for what to include. Start with a marketing resume template.

Management 145

Management Marketers Marketing Inbound Marketing 145

Hubspot Marketing

FEBRUARY 13, 2023

Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. The Hubspot Blog surveyed 1,283 social media marketers around the globe to determine which trends they leverage, the channels they use, and their plans for 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. It then uses press photographs to create individual Pinterest boards focused on specific people and events, like its coverage of the 2023 Met Gala and detailed celebrity portraits.

Gen Z 129

Gen Z Branding Retail Content Placement 129

Scoop.it!

OCTOBER 31, 2024

This business knows that its target audience understands that managing weight requires adapting their caloric intake. Ensure Product and Conversion CTAs Are Logically Placed Investing in content marketing to raise brand/service awareness or enhance business credibility are excellent tactics to implement in your marketing strategy.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

Transform 107

Transform User-Generated B2C Management 107

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertisers 112

Advertisers Advertising User-Generated Management 112

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Millennials 59

Hubspot Marketing

DECEMBER 12, 2023

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

Place 124

Place Real Estate Non-Profit Finance 124

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. Media Contacts Jena Sullivan Senior Public Relations Manage Semrush Holdings, Inc. What does it mean for Semrush?

Law 125

Law Education Digital Marketing SEO 125

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. Use hashtags.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Content marketing, SEO, email, video and paid ads remain effective heading into 2023. A large portion of business communication still takes place through the channel.

Marketers 143

Marketers Marketing Education Communications 143

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Check out these blog posts for inspiration: 17 Fresh Social Media Post Ideas for 2023 19 Engagement Post Ideas That Will Blow Up Your Analytics 4. Clear data.

Real Estate 143

Real Estate Food Entertainment Analytics 143

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Consumers are turning to social in place of Google.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

SEPTEMBER 10, 2024

With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

Social Media Marketing 118

Social Media Marketing User-Generated Education Customer 118

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.) Let’s take a look.

Management 145

Management User-Generated Analytics Communications 145

Buffer Marketing

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. Keep Content Organized with Tags 🏷️ Tags help you organize all of your ideas in one place. Manage and Schedule YouTube Shorts📱 50 billion views. And wrote over 10,000 lines of code.

User-Generated 123

User-Generated Place Management Analytics 123

Hootsuite

FEBRUARY 6, 2023

In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled.

Pharmaceutical 140

Pharmaceutical User-Generated Energy Management 140

Hubspot Marketing

OCTOBER 8, 2024

Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. I then set up a learning management system with an onboarding course. As a program manager, I want to make sure they can focus on what they love — writing — and breeze through any administrative challenges.

Price 96

Price Transform Thought Leadership Management 96

Hootsuite

DECEMBER 15, 2022

Step 2: Go to Audiences within your Ad Manager. Here are the steps to create a Facebook Lookalike Audience: Step 1: Select Create a Lookalike Audience within the Ad Manager. Facebook’s Ad Manager can be overwhelming, especially for beginners. You may also want to install Meta Pixel on your website to track visitors. Get Started.

Advertisers 145

Advertisers Advertising Management Social Media Marketing 145

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Be advertised in more places When you use Microsoft Ads, your ads won’t just appear on one site. There are tons of attractive benefits for businesses to set up Bing Ads. Say whaaat!

Whitepaper 145

Whitepaper Advertising Advertisers Manufacturing 145

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content. You will soon be confronted with the existential question of how to live when you can be in two places simultaneously.

Market Trends 132

Market Trends Law Transform Entertainment 132

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Here are 9 tips to get started with this often weird and wacky place. Reddit posts can tell you what your target audience wants most, why past customers stopped using your product, and what made people buy from you in the first place.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Hootsuite

DECEMBER 1, 2022

Hootsuite Amplify helps you manage and share approved content. It’s just not the place people go when they’re looking for the latest trending items to buy. Resharing content in which you’re tagged can be a good place to start. When you’re first getting started with the platform, that’s a good place to start.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 130

Management Shipping Health Market Research 130