Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. If you have any doubts, they will be quickly eased, as you’ll have your own dedicated account manager, and getting started is really easy, simply choose your package and purchase.

Price 307

Price Promotion Social Media Marketing Branding 307

Jeff Bullas

FEBRUARY 15, 2023

With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations. Let’s find out! It’s time to take you on the ride.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S. In 2023, 13 million U.S. Using AI didn’t improve consumers’ opinion of it In 2023, before many consumers had used gen AI tools, a survey of people in the U.S.,

Transform 137

Transform Search Marketers User-Generated SEO 137

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Example : Mary Marketer, the marketing operations manager at ACE Corp. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement.

Marketers 125

Marketers Marketing CMO Communications 125

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 68

Product Transform Influencer Marketing User-Generated 68

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 131

eCommerce Direct Mail B2C Marketers 131

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. Explore Instagram reels Reels are going to continue to grow in popularity throughout 2023. Share glamour shots of your products or quick hacks of features your service offers. You can start with something simple.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketers 289

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Transform 120

Transform Advertisers Advertising Branding 120

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it.   WhatsApp Business reported  having over 200 million monthly active users in June 2023. Does it fit your brand image? Facebook 3.65

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Jeff Bullas

MARCH 1, 2023

Flick Flick will help you make finding and managing your hashtags easier and more effective. With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. They offer a free plan that gets you access to the basics, as well as three other plans that offer various features.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Jeff Bullas

FEBRUARY 2, 2023

With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. AgoraPulse AgoraPulse is a social media management tool that automates your inbox, publishing, reporting, monitoring, and even team collaboration.

Price 241

Price Analytics Marketers Marketing 241

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Transform 128

Transform Marketers Marketing Customer Acquisition 128

Sprout Social

JULY 23, 2024

Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social. The Social Media Productivity Report found that 63% of social media marketers agree manual tasks prevent them from doing high impact work.

Management 119

Management Social Media Marketing Education Branding 119

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. Are you getting the most from your stack?

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge.

Market Trends 123

Market Trends Transform Customer loyalty Millennials 123

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “There are a lot of governmental mandates for the use of generative AI.

Transform 143

Transform Food Analytics Place 143

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Transform 107

Transform User-Generated B2C Management 107

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. Best Practice: Use a Consent Management Platform. It can also be configured via Google Tag Manager.

Law 122

Law Analytics Advertisers Advertising 122

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 129

Gen Z Branding Retail Content Placement 129

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Natural language prompting for customer data management. I then constructed a different sample file that listed the product modules licensed by each account. Sample account data.

CRM 114

CRM User-Generated Marketing Automation Platform Marketers 114

Hubspot Marketing

AUGUST 19, 2024

I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Before switching to two-pizza teams, Wistia released 12 product updates annually. After restructuring its product teams and simplifying its strategies in 2023, Wistia released 72 updates — 6X over the year before.

Brand Management 96

Brand Management Video Marketing Product Management 96

Martech

SEPTEMBER 20, 2024

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Inform your security team or the important person managing the software,” said Alliband. In the end, all companies sell the same product: trust. Dig deeper: U.S.

Law 117

Law Fashion Communications Management 117

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.

Management 140

Management COS Social Media Marketing Shoppers 140

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. Personalization can’t really be that difficult, can it?

Shipping 115

Shipping eCommerce Customer Journey Analytics 115

Hubspot Marketing

JANUARY 27, 2025

million every week in 2023 (Chiefs 38 - Philadelphia Eagles 35). million in 2024 , which is actually a slight decrease from 2023. It doesnt account for celebrity spokespeople, who are making a cool $1 - $3 million each; premium ad agency costs; production and post-production costs; even the marketing budget for the ads themselves.

Advertising 104

Advertising Advertisers Price Food 104

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. The year I turned 30, I started a new job.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. A skills-based workforce requires alignment across the entire organization leadership, managers and employees. Enhanced profitability and productivity. and role type (people manager, individual contributor, etc.)

Management 101

Management User-Generated Analytics Communications 101

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. 66% of brands are not moving their presence off Twitter in 2023. Statista ) 2.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Millennials 59

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap.

Social Media Marketing 118

Social Media Marketing User-Generated Education Customer 118

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 118

Price Thought Leadership Transform User-Generated 118