Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 101

Social Media Marketing PR Analytics Marketing 101

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

MARCH 12, 2024

So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized. But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable.

Social Media Marketing 125

Social Media Marketing Gen Z Health Marketing 125

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Management 121

Management Shoppers User-Generated Place 121

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here.

Social Media Marketing 106

Social Media Marketing Transform Gen Z User-Generated 106

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. Social App Report 2022 ) Image Source 5. Twitter Marketing ) 12.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 116

Management Social Media Marketing Communications Analytics 116

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. We’ve seen it used to manage and write emails, tweets, and, more controversially, to make art.

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

Hootsuite

MARCH 9, 2023

This topic covers things like who your audience is, the customer journey, and how to set marketing goals. You can learn how to tell your business story through branding, how to create and manage a content calendar , and how to be authentic in your messaging. Or people looking to get hired by a marketing agency or team.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertisers 145

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Management 133

Management COS Social Media Marketing Shoppers 133

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Use social media to build relationships and gain brand awareness.

Marketing 143

Marketing Marketers Education Communications 143

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Hootsuite

DECEMBER 15, 2022

Step 2: Go to Audiences within your Ad Manager. Here are the steps to create a Facebook Lookalike Audience: Step 1: Select Create a Lookalike Audience within the Ad Manager. Facebook’s Ad Manager can be overwhelming, especially for beginners. Here’s how to create a simple Lookalike Audience in Hootsuite Social Advertising.

Advertisers 145

Advertisers Advertising Management Social Media Marketing 145

Hootsuite

FEBRUARY 6, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. What is content moderation?

Pharmaceutical 132

Pharmaceutical User-Generated Energy Management 132

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 106

Gen Z Direct Mail User-Generated Millennials 106

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Hootsuite

DECEMBER 1, 2022

Check out our blog post on how to set goals for social media marketing. Hootsuite Amplify helps you manage and share approved content. You can also use this social media advocacy and marketing tool to measure results and drive higher employee engagement in your advocacy program.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. How could social listening inform product development priorities?

Management 124

Management CMO Marketers Marketing 124

Hootsuite

DECEMBER 8, 2022

A social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can be measured or judged. The benchmark is essentially the norm for social media marketing success. 2023 social media benchmarks by industry. Free 30-Day Trial.

Real Estate 132

Real Estate Entertainment Retail Analytics 132

Hootsuite

NOVEMBER 7, 2022

Make your social media marketing strategy work with algorithms and save time managing all your accounts using Hootsuite. Do it better with Hootsuite , the all-in-one social media toolkit. In particular, Meta platforms provide lots of opportunities for uses to discover short-form video content (i.e.,

Social Media Marketing 143

Social Media Marketing SEO Management Branding 143

Hootsuite

FEBRUARY 27, 2023

If your organization specializes in social media marketing, for example, you’ll want to use keywords that match your industry, like “social media consultant,” “social media marketing services,” and “social media management.”

SEO 124

SEO Social Media Marketing Communications Management 124

Hootsuite

JUNE 12, 2023

Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you. Project management. Client relationship management.

Social Media Marketing 114

Social Media Marketing Price Copywriting Management 114

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark social because it’s dark social. That’s the whole point.

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Schools & Education: Tuesdays through Thursdays Worst days to post on LinkedIn for Schools & Education: Saturday and Sundays Universities, higher education institutions and schools didn’t see much engagement on LinkedIn compared to other social networks, despite there being 131,000 schools listed.

Education 121

Education Entertainment Thought Leadership Food 121

Sprout Social

MAY 8, 2023

Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own social media data analysis. which would still be ideal times to post.

Entertainment 118

Entertainment Gen Z Education Food 118

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Management 106

Management Health Communications Social Media Marketing 106

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. That’s up from $5.7

Retail 119

Retail Shipping eCommerce Law 119

Hootsuite

MARCH 15, 2023

social media managers all over the world can count on the soothing clarity of Facebook analytics. Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 After all, what can’t be measured, can’t be managed. Numbers don’t lie, after all. 1 Analytics Tool for Growth Beautiful reports.

Analytics 109

Analytics Price Place Management 109

Sprout Social

SEPTEMBER 28, 2023

Sprout Social Sprout Social offers a robust set of LinkedIn management tools to assist with automation. These tools let you automate your publishing, response management and analytics. Sprout simplifies your response management by allowing you to monitor and respond to your LinkedIn comments in one place.

Branding 120

Branding Analytics User-Generated Management 120

Hootsuite

MAY 25, 2023

With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. Start free 30-day trial What are AI tools for social media?

Price 129

Price eCommerce User-Generated Advertisers 129

Hootsuite

NOVEMBER 9, 2022

Heyday’s single dashboard makes management easy. Adobe Express can take your shoppable media to the next level. The app has social-specific templates that make designing your shoppable social media posts easy. Brands Collab Manager. Save time managing your Instagram presence using Hootsuite.

Retail 127

Retail eCommerce Fashion Affiliate Marketing 127

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. Get Started Do it better with Hootsuite , the all-in-one social media tool.

Finance 135

Finance Real Estate Analytics Social Media Marketing 135

Hootsuite

MAY 25, 2023

But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.

Real Estate 104

Real Estate User-Generated Inbound Marketing Social Media Marketing 104

Hootsuite

FEBRUARY 14, 2023

Free Demo The post The 12 Top Benefits of Chatbots in 2023 appeared first on Social Media Marketing & Management Dashboard. Get a Free a Heyday Demo Turn customer service conversations into sales with Heyday. Improve response times and sell more products. See it in action.

Retail 143

Retail eCommerce Shoppers Customer Journey 143

Hootsuite

JANUARY 9, 2023

Manage your Facebook presence alongside your other social media channels using Hootsuite. Schedule all your social posts and track their performance in one dashboard. The post 7 Creative Facebook Giveaway Ideas for 2023 [+ Examples] appeared first on Social Media Marketing & Management Dashboard.

Logistics 29

Logistics Promotion Food Communications 29