Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketers Marketing 59

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. In 2023 alone, generative AI startups raised $21.8 billion across 426 deals, according to CB Insights.

Transform 107

Transform User-Generated B2C Management 107

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023.

Transform 116

Transform eCommerce Shoppers Retail 116

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. Brands that authentically connect with menopausal consumers through storytelling and inclusive messaging build deeper, more meaningful relationships.

Health 115

Health Millennials Transform Retail 115

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “There are a lot of governmental mandates for the use of generative AI.

Transform 143

Transform Food Analytics Place 143

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases.

Market Trends 124

Market Trends Transform Customer loyalty Millennials 124

Calvyn Lee Blog

NOVEMBER 24, 2023

As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. AI and generative tools represent one wave of transformative technologies to selectively incorporate rather than ignore. Free tools meet the needs of early-stage companies.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation.

Transform 98

Transform Retail Shoppers Price 98

Bannerflow

JULY 5, 2022

McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point. Companies have transformed forever, and the retail sector is no different. Social commercial sales are booming, with one American report finding the volume will reach over $100m just in the US by 2023.

Transform 96

Transform Retail Shoppers Influencer Marketing 96

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. The post Why ChatGPT will profoundly transform every marketing career, starting now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This technology levels the playing field and makes everybody an excellent content creator.

Transform 145

Transform Copywriting Marketers Marketing 145

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. What will fuel the transformation? Read next: What is a digital experience platform or DXP? Feedback front and center.

Transform 106

Transform Analytics Customer Food 106

SmartBrief - Marketing

APRIL 21, 2024

Here are three prescriptives for transforming the way you do marketing. billion in 2023, and it’s projected to grow at a CAGR of 9.4% Tightening budgets and resources aren’t doomsayers for marketing leaders; they’re an opportunity for transformation. Design a marketing operating model with a focus on desired outcomes.

Transform 93

Transform CMO Marketers Marketing 93

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time.

Price 118

Price Thought Leadership Transform User-Generated 118

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. This type of AI is most common in chatbots and AI assistants. It also generates outlines and creative content.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Scoop.it!

NOVEMBER 7, 2024

And then, of course, there’s assistive AI, which helps us with menial, time-sucking tasks like project management, copy checking, and even video editing (because we know how effective using video in email can be!). AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. Take Stripo, for example.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 129

Transform Non-Profit Health SEO 129

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing 121

Content Marketing Transform User-Generated Marketers 121

Search Engine Land

AUGUST 21, 2024

Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Below are some predictions for where they’re heading in 2023. It’s likely 2023 will see more standardization. I believe 2023 is when action will finally start to be taken.”. Take LG for example.

Retail 112

Retail Transform eCommerce Advertisers 112

Search Engine Land

AUGUST 28, 2024

Wenku is being transformed into a smarter, more intuitive document creation tool, much like Copilot, making it easier for users to create and manage content. At the 2020 YAC (Yet Another Conference), Tigran Khudaverdyan unveiled YATI (Yet Another Transformer with Improvements). Another key product in Baidu’s portfolio is Wenku.

SEO 93

SEO Transform Automobile Real Estate 93

Martech

JULY 17, 2024

By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy. Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Marc Andreessen defines it as being in a good market with a product that satisfies that market.

Product Marketing 101

Product Marketing Product Transform Marketers 101

Martech

MARCH 27, 2025

While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. Email: Business email address Sign me up!

CRM 89

CRM Transform Whitepaper User-Generated 89

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Manage and analyze your marketing/customer data. Another way B2B marketers can capitalize on AI is in their data management. But AI's power doesn’t stop at data management. How else can you use AI to repurpose content?

User-Generated 130

User-Generated Food Transform Marketers 130

Sprout Social

DECEMBER 16, 2024

Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions. The influencer marketing industry was valued at $17 billion in 2023 and is expected to to reach $20 billion this year.

Product 68

Product Transform Influencer Marketing User-Generated 68

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. Relying on manual research and campaign management can be tedious and tends to bring momentum to a screeching halt.

Influencer Marketing 80

Influencer Marketing Transform Marketers Marketing 80

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.

Outbound Marketing 115

Outbound Marketing Transform Customer Journey Marketers 115

Hubspot Marketing

OCTOBER 8, 2024

Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. I then set up a learning management system with an onboarding course. As a program manager, I want to make sure they can focus on what they love — writing — and breeze through any administrative challenges.

Price 100

Price Transform Thought Leadership Management 100

Buffer Marketing

SEPTEMBER 11, 2023

There’s never a dull day for social media managers. Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023). This means you can’t create any new Zaps using the Twitter integration.

Transform 124

Transform Price Management 124

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. Dig deeper: How to manage email addresses in a customer data platform. Get MarTech!

Transform 108

Transform Retail Marketers Marketing 108

Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. If you’re thinking about what to do in 2023 but not sure where to start, visit my article directory on MarTech and search for ideas. They couldn’t handle the fast pivots and new demands from extreme digital transformation. I hope this trend continues into 2023.

Transform 23

Transform Marketers Marketing Retail 23

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. SEO has compounding benefits.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

SEPTEMBER 25, 2023

Key features: Knowledge base creation Natural language processing Question answering Dialogue management Conversational AI Blueprints Pricing: Pricing is available upon request. Key features: Visual flow builder Omnichannel implementation NLU models Pricing: Virtual Agent pricing varies , but the 2023 version of CX Agent costs $.007

Transform 139

Transform Price User-Generated CRM 139