Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine.

User-Generated 94

User-Generated Market Research SEO Email Marketing 94

Rock Content

APRIL 20, 2023

Source: Catalant Designing a Product Marketing Strategy Knowing how to market a product might seem impossible, but it doesn’t have to be. Below are some key steps you can take to ensure your product marketing strategy is successful and leads to better sales. But, who is this great idea for?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Martech

JANUARY 27, 2025

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. Critical facts for your 2025 GTM strategy 1.

Non-Profit 104

Non-Profit CMO Analytics Market Research 104

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Hubspot Marketing

JANUARY 31, 2024

So what’s a marketer supposed to do with that information? In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020.

Gen Z 134

Gen Z Millennials Food Global Marketing 134

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. Image Source 5.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Content Marketing Institute

OCTOBER 6, 2023

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. Well, maybe.)

Market Research 126

Market Research Branding Marketing Marketers 126

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad. Get MarTech! In your inbox.

Transform 120

Transform CRM Marketing Marketers 120

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Plans start at $99 per month.

Price 93

Price Social Media Marketing eCommerce CRM 93

Martech

DECEMBER 1, 2023

will use it for other website content, according to the Fall 2023 CMO Survey. Consider the various market research reports (like the CMO Survey) we use and cite. With the assistance of generative AI, you can extract charts and other data more easily for use in your research and reporting.

User-Generated 143

User-Generated CMO Marketing Marketers 143

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Martech

MAY 16, 2024

That’s up 20% from 2023. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. And they’re growing. CPG brands alone are projected to spend $12.6 households.

Retail 133

Retail Entertainment Influencer Marketing Advertisers 133

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Vertical Response

DECEMBER 26, 2022

In 2022 cold call marketing was still being used as a way to reach out and connect with potential customers. As we move into 2023, more businesses are starting to use cold call marketing as an important part of their sales and customer outreach process.

Marketing 59

Marketing Marketers Target Market Price 59

Hubspot Marketing

JANUARY 7, 2024

Besides managing a team of marketers, VPs may also take an active role in: Hiring High-level project management Market research Campaign and strategy innovation Chief Marketing Officer Chief Marketing Officer , or CMO, is usually the most senior marketing role.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023.

User-Generated 117

User-Generated Marketing Marketers Social Media Marketing 117

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Ahrefs, SEMrush, etc.)

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Sprout Social

JUNE 26, 2023

In fact, The 2023 State of Social Media report reveals 80% of business leaders expect their social media budgets to increase over the next three years. Because when social data is democratically leveraged, it can inform everything from sales strategy to product development to market research.

Finance 129

Finance Education Market Research Communications 129

Hootsuite

MARCH 23, 2023

pic.twitter.com/MBLSd3jsfG — Kaleigh Moore (@kaleighf) March 9, 2023 Creating and using tools is how humankind evolved , from prehistoric stone knives to the horse and buggy and now, microchips and computer software. Conduct user research and surveys via chatbots. 8 best AI copywriting tools for 2023 1. You are a human.

Copywriting 144

Copywriting Price User-Generated eCommerce 144

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform 142

Transform User-Generated Customer Journey Branding 142

Hubspot Marketing

MARCH 14, 2023

The global conversational AI market size is projected to reach $32 billion by 2023. Allied Market Research ) Digital voice ecommerce is expected to triple to an $80 billion industry by 2023. Juniper Research ) The number of digital voice assistants will reach 8.4 billion units by 2023.

User-Generated 106

User-Generated eCommerce Market Research Marketing Strategy 106

Martech

FEBRUARY 20, 2023

Dig deeper: How CTV can deliver market research for B2B marketers CTV brings unique advertising opportunities The shift we’re seeing in viewing habits has seismic implications for the advertising industry. Right now, CTV advertising is projected to increase by over 14% in 2023, according to the IAB.

Advertising 98

Advertising Advertisers Market Research Branding 98

Hubspot Marketing

JANUARY 20, 2023

HubSpot research found that influencer marketing will continue to grow in 2023 , reaching its highest ROI thus far. Of marketers using influencer marketing, 89% will increase or maintain their investment next year. Lee says, “We always make sure to allocate funds for market research and consumer analysis.

eBook 143

eBook CRM User-Generated Marketing 143

Sprout Social

NOVEMBER 30, 2023

Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services. Consider working with a market research firm If all this research and analysis sounds daunting, outsource the work to a market research firm.

Whitepaper 138

Whitepaper CRM Marketing Marketers 138

Hubspot Marketing

DECEMBER 5, 2022

The most important thing marketers can do is explore new tracking and targeting solutions so they are ready to adapt their data strategy when the time comes. After all, our research shows that data-driven and agile marketers will win in 2023.

Marketing 141

Marketing Marketers Marketing Strategy Customer 141

Martech

MARCH 27, 2023

This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Sprout Social

OCTOBER 18, 2023

Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. Today, 76% of marketers agree their team’s social insights inform other departments, according to The 2023 Sprout Social Index™.

Health 143

Health Manufacturing Thought Leadership Product 143

Hubspot Marketing

DECEMBER 18, 2023

The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. This ability can amplify the research process, providing much more in-depth coverage for employees.

Marketing 121

Marketing Marketers Market Research New Technology 121

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. in 2023, Insider said. What’s going on. However, its overall share remained small, at just 2% of U.S. digital ad spending.

COS 86

COS Retail Advertising Advertisers 86

Lynton Web

JANUARY 10, 2023

Are you considering a significant shift in your tech stack in 2023? Front office teams like sales, marketing, and customer support are eager to move to HubSpot for a number of reasons, including: Aligning teams around a customer-centric process. Ask teams to document and identify gaps in specific processes they run.

Communications 52

Communications CRM Management Education 52

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. HubSpot Academy.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketing Marketers 98

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. The 2023 State of Social Media from Sprout highlights that about 3 in 4 business leaders find it challenging to see how social media impacts the bottom line.

Customer 137

Customer Transform Communications Promotion 137

Buffer Marketing

FEBRUARY 28, 2024

These are some of the figures creators reported making in 2023. This type of pricing is straightforward and ensures you cover your costs, but it may not always align with the market's willingness to pay. In other words, there’s no better time to be a content creator than right now.

Price 124

Price B2C Energy Product 124