Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Price 145

Sprout Social

FEBRUARY 1, 2024

Dutch Coffee Bros may notice a growing interest in unique flavor profiles and can use this data to innovate their product line and build a strong connection with existing and potential new market segments. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands.

Customer 138

Customer Transform Communications Promotion 138

Sprout Social

JANUARY 29, 2024

Identify the channels used by your market segment Where is your reputation being forged online? A qualitative and quantitative approach to market research can help you zero in on where your audience is discussing your brand and industry online.

Management 131

Management Shipping Health Market Research 131

Sprout Social

FEBRUARY 19, 2024

This is a crucial advantage, considering 44% of business leaders think sentiment analysis is critical in understanding consumer behavior and are already using it to guide their strategies, according to our 2023 State of Social Media Report. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketing 137

Hootsuite

DECEMBER 15, 2022

We’ll also help you figure out whether there’s any marketing potential on this newly trending alternative social media platform. Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023. Market research. What is Mastodon?

Non-Profit 115

Non-Profit Affiliate Marketing Advertising Advertisers 115

Rock Content

DECEMBER 13, 2023

For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. That segmentation continues in 2024 and needs to translate into all advertising efforts. Tailoring marketing based on segmentation can be the driving force behind 2024 B2B strategies.

Advertising 52

Advertising Advertisers B2C Target Market 52

Vertical Response

FEBRUARY 22, 2025

The four most important social media networks for marketers in 2023 are Facebook, Instagram, YouTube, and TikTok. By leveraging GPT, marketers can create more effective social media campaigns, fostering stronger relationships with their audience.

Transform 52

Transform User-Generated Key Performance Indicator SEO 52