Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Martech

JANUARY 27, 2025

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. Critical facts for your 2025 GTM strategy 1. Cutting marketing to add more sales reps strips your existing sales team of valuable leverage.

Non-Profit 100

Non-Profit CMO Analytics Market Research 100

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. Increasing revenue and sales.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. Image Source 5.

User-Generated 120

User-Generated Marketing Marketers Copywriting 120

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. will use it for other website content, according to the Fall 2023 CMO Survey.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Whitepaper 136

Whitepaper CRM Marketing Marketers 136

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Plans start at $99 per month.

Price 89

Price Social Media Marketing eCommerce CRM 89

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Ahrefs, SEMrush, etc.)

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Hubspot Marketing

DECEMBER 5, 2022

I get it - you’re probably used to hearing about how the loss of third-party cookies , GDPR, and iOS privacy changes spell certain doom for the marketing industry - but our survey shows that isn’t true. After all, our research shows that data-driven and agile marketers will win in 2023.

Marketing 141

Marketing Marketers Marketing Strategy Customer 141

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023.

User-Generated 117

User-Generated Marketing Marketers Social Media Marketing 117

Hubspot Marketing

MARCH 14, 2023

The global conversational AI market size is projected to reach $32 billion by 2023. Allied Market Research ) Digital voice ecommerce is expected to triple to an $80 billion industry by 2023. Juniper Research ) The number of digital voice assistants will reach 8.4 billion units by 2023.

User-Generated 106

User-Generated eCommerce Market Research Marketing Strategy 106

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform 142

Transform User-Generated Customer Journey Branding 142

Hootsuite

MARCH 23, 2023

pic.twitter.com/MBLSd3jsfG — Kaleigh Moore (@kaleighf) March 9, 2023 Creating and using tools is how humankind evolved , from prehistoric stone knives to the horse and buggy and now, microchips and computer software. Generate summaries and excerpts for web content, internal strategy documents, and more. You are a human.

Copywriting 144

Copywriting Price User-Generated eCommerce 144

Martech

MARCH 27, 2023

This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation.

Transform 132

Transform Pharmaceutical Manufacturing Health 132

Hubspot Marketing

JANUARY 20, 2023

For more marketing strategies, check out this episode of Marketing Against the Grain. oUser Report Data Here If you don’t have an influencer strategy, it’s time to start setting the foundation. HubSpot research found that influencer marketing will continue to grow in 2023 , reaching its highest ROI thus far.

eBook 143

eBook CRM User-Generated Marketing 143

Neil Patel

MARCH 23, 2021

billion in 2023. Create a Marketing Strategy for Your Online Service Marketplace. Below, I’m breaking down the simplest marketing considerations to think about when you want to open your online service marketplace. If you want more information, create a market research survey. Who Is Your Audience?

Food 143

Food SEO Shipping Advertising 143

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 137

Customer Transform Communications Promotion 137

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. HubSpot Academy.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketing Marketers 98

Hubspot Marketing

MAY 20, 2024

Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. I thought all the hard work was over after that. What a sucker I was.

Promotion 111

Promotion Marketing Marketers Transform 111

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Hubspot Marketing

FEBRUARY 20, 2023

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.

CMO 103

CMO Communications SEO Marketing 103

Sprout Social

JANUARY 29, 2024

An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more. Your influencer marketing strategy can do more than just improve your brand’s reputation online. Identify the channels used by your market segment Where is your reputation being forged online?

Management 130

Management Shipping Health Market Research 130

Rock Content

NOVEMBER 14, 2023

According to the blog, the subscription will only cover ads run by TikTok and not influencer marketing campaigns. A report by market research company Cowen found that TikTok is adopted even among more cautious ad buyers , with 60% naming TikTok as their preferred location for short videos.

User-Generated 97

User-Generated Advertising Advertisers Influencer Marketing 97

Sprout Social

SEPTEMBER 11, 2023

According to The State of Social Media Report ™ 2023 , 96% of leaders believe AI and ML tools significantly improve decision-making processes. They are used to group and categorize social posts and audience messages based on workflows, business objectives and marketing strategies. How does NLP work?

Transform 136

Transform User-Generated Health Branding 136

Rock Content

FEBRUARY 17, 2023

Take a look: The First Steps of Content Marketing in 2022 For the first Jam Session of the year, we had the Senior Market Research Manager of SEMRush, Fernando Angulo as our guest speaker. Fernando brought great insights regarding marketing trends and potential paths to follow. Want to see more?

CMO 75

CMO SEO Entertainment Marketing 75

Buffer Marketing

JULY 31, 2023

We’ve collected all our best and favorite social media strategies—real-life tips that we’re trying today on social media, and finding great success when checking our metrics! 10 social media marketing strategies you can try Here’s a list of social media strategies we’ve used at Buffer with great success.

User-Generated 98

User-Generated Social Media Marketing Energy Market Research 98

Animalz blog

MARCH 6, 2025

I want to be an effective marketer, of course, but I think about marketing as a leadership function inside of the organization, really helping guide the product with, you know, quasi market research and insights and gut feel or whatever it is like I need to guide the product team. Kyle Coleman: 22. Ty Magnin: 22.

CMO 70

CMO Energy User-Generated Thought Leadership 70

DIY Marketers

JANUARY 5, 2023

When you start looking at metrics as a way of finding out what your business needs, the anxiety starts to go away and you begin to relax into the process of tracking and improving your marketing. Marketing metrics are your own personal data that are part of your market research. It’s all about the 80/20.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Welcome Software

JANUARY 12, 2024

ICYMI, 2023 was the year big brands started throwing resources at ultra-short form video content, and the early results suggest that we’ll see a lot more of it in 2024. The rise of YouTube shorts and its early adopters like Nike have shown impressive results, and that’s great news for content marketers.

Content Marketing 83

Content Marketing Transform Marketing Marketers 83

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs.

Customer 99

Customer Transform User-Generated Retail 99