Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. Image Source 5.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

FEBRUARY 1, 2024

This is helpful because people trust people more than traditional, self-centered advertising. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. This approach creates a level of connection and trust that traditional marketing methods can’t easily replicate.

Customer 137

Customer Transform Communications Promotion 137

Martech

MARCH 9, 2023

Marketers panicked at the thought of losing open rates. 2023: The rise of ChatGPT and other AI-driven (meaning data-driven) natural language processing models. Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company.

Email Marketing 113

Email Marketing eCommerce Analytics Traditional Marketing 113