Remove 2023 Remove Marketing Automation Platform Remove Personalized Marketing
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Looking at AI’s rapid infusion into marketing automation platforms

Martech

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

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It’s the age of AI agents: See how marketers can build one themselves

Martech

Are agents just re-packaged versions of automation? Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. It’s one route to better, more personalized marketing based on a customer’s existing product usage.

CRM 114
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Consumer adoption of connected speakers, home automation solutions, smart TVs and wearables continues to rise exponentially. The number of devices connected to IP networks is projected to climb to more than three times the global population by 2023, with 3.6 What identity resolution platforms do. tools and platforms.

Health 115
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How marketing automation empowers your team, and whole org

Sprout Social

Many marketing teams rely on automation strategies to save their employees valuable time, improve workflows and enhance customer experience. Automation also breaks down silos and smooths out collaboration within your team, and beyond. And the ability to personalize marketing materials will only become more important.

CRM 132
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Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

GrowMatik

Get ready to revolutionize your marketing and growth as we unveil an indefinite 50% discount on the Pro and Elite plans in our new pricing. What are the Black Friday 2023 sale dates? As Growmatik continues to evolve into a robust omnichannel marketing automation platform, we’ve had to adapt our pricing model.

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AI Marketing: A Comprehensive Guide to Grow Your Business

Spiralytics

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Why has AI become important in marketing? The importance of AI marketing cannot be overstated.