Remove 2023 Remove Marketing Automation Platform Remove Succession Management
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Get your front row seat for the race to be the B2B revenue platform of record

Martech

Developed well over a decade ago, marketing automation platforms (MAPs) have been the system to help marketers generate leads to support sales. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. Primary user = sales.

CRM 112
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What is digital transformation?

Martech

Customers have high standards for brands – they expect personalized online shopping options, customized email and text messages, product recommendations and more – and marketers need the digital tools to meet them. Marketing automation. Researching and recommending marketing software tools. Analytics and measurement.

Transform 106