Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. 31 Influencer Marketing Stats to Know in 2023. The Influencer Marketing Landscape. In 2022, the influencer market in the U.S. Let's dive in.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 16, 2023

With so many changes coming to Twitter , many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can't say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they'd still use the platform going forward.

Marketing 142

Marketing Marketers Marketing Plan Marketing Strategy 142

Hubspot Marketing

FEBRUARY 13, 2023

They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Hubspot Marketing

DECEMBER 19, 2022

Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. From a marketing perspective, the biggest problem with audio chat rooms is that users prefer to speak with people — not brands. 29% of marketers plan to stop marketing in the metaverse (e.g.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Hubspot Marketing

SEPTEMBER 11, 2023

Short-form video has the highest ROI of all marketing trends. HubSpot ) Emerging Visual Marketing Trends 90% of marketers using short-form video will increase or maintain their investment next year, and 21% of marketers plan to leverage short-form video for the first time in 2023.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Hubspot Marketing

MAY 5, 2023

To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. You’ll learn how to make a go-to-market plan and release your final product into the marketplace. To keep pace with the latest trends, you’ll need to keep up with the experts.

Product Marketing 141

Product Marketing Product Marketing Marketers 141

Social Media Examiner

MAY 15, 2023

Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media? Want to be sure you’re on the right path?

Social Media Marketing 116

Social Media Marketing Marketing Marketers Marketing Plan 116

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. DTC marketers see the opportunity in CTV/OTT, even as they seek better ways to measure the channel’s success.

Marketing Plan 108

Marketing Plan Retail Advertisers Advertising 108

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. What’s trending?

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #5: Failing to Plan Not having a solid, written marketing plan is the biggest mistake a company can make. A failure to plan is a surefire plan for failure. Operating without a marketing plan can lead to reactive marketing, weak results, additional stress and unnecessary costs.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution.

Transform 111

Transform Energy PR Customer loyalty 111

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

eCommerce 119

eCommerce Retail Branding Customer 119

Hubspot Marketing

AUGUST 20, 2024

In fact, 84% of bloggers and SEO specialists reported that AI and automation influenced their SEO strategy in 2023. HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort. Recognizing this common pain point, HubSpot built an AI-powered Marketing Plan Generator.

User-Generated 130

User-Generated Food Transform Marketing 130

Hootsuite

DECEMBER 1, 2022

All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy. So, where do you start? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I’m increasingly hopeful we can all start to reclaim our agency to improve our customer-focused marketing plans. Are agents just re-packaged versions of automation? Processing.

CRM 114

CRM User-Generated Marketing Automation Platform Marketing 114

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. Gather direct and indirect feedback from donors.

Digital Marketing 75

Digital Marketing CRM Marketing Marketers 75

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hootsuite

MAY 11, 2023

Average social media manager salary in 2023 How much do social media managers make in 2023? In some companies, social media marketers are treated like interns. Free 30-Day Trial The post The Average Social Media Media Manager Salary in 2023 appeared first on Social Media Marketing & Management Dashboard.

Management 111

Management Social Media Marketing Entertainment Marketing Plan 111

Martech

DECEMBER 21, 2022

Marketers are going to be measuring and re-measuring their investments in 2023. Source: IAB 2023 Outlook Survey. These goals all explain why the three things marketers plan to focus most on in 2023 are: Cross-platform measurement — 55%. Ad spend will continue to grow. Among category channels, B2B (20.8%

Customer Acquisition 98

Customer Acquisition Retail Marketing Marketers 98

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. plan to keep it the same.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Backing up your decisions or budgetary requests with data is a smart move.

Gen Z 126

Gen Z User-Generated eCommerce Finance 126

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. Streamline video production.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Rock Content

APRIL 20, 2023

While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness. Work with your sales team to develop a product marketing plan that continues to market to your existing customers as well as to new ones.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hubspot Marketing

MAY 8, 2023

YouTube 58% of our survey's marketers listed YouTube as a platform they leverage when working with creators and influencers. 20% of marketers said YouTube yields the highest ROI when working with influencers. And 18% of marketers plan to use YouTube for influencer marketing.

Influencer Marketing 144

Influencer Marketing Marketing Marketers CRM 144

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. It’s been nice to review some of the most popular episodes from 2023. Which one was your favorite?

CMO 91

CMO Law Marketing Marketers 91

Hootsuite

MAY 15, 2023

That’s up to you, but I’d suggest at least quarterly to check in, and annually, before updating the next year’s marketing plan and budget. Support branches with design templates One of the biggest challenges your franchisees likely have with social media marketing is creating content, especially visuals like graphics or videos.

Social Media Marketing 108

Social Media Marketing PR Marketing Marketers 108

Spiralytics

JANUARY 15, 2025

Statista ) X Premiuma feature that lets users edit tweets and apply for a verified blue checkmarkhad around 640,000 subscribers as of April 2023. Statista ) American adults spent an average of 34 minutes per day on X in 2023, making it the third most-used platform. billion worldwide site visits in December 2023, up from 5.9

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks.

Customer Journey 86

Customer Journey Marketing Marketers Shoppers 86

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. Plus, their branding is on point.

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketing 104

Neil Patel

FEBRUARY 3, 2023

Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023. How Has The Search Landscape Changed?

User-Generated 144

User-Generated SEO Transform Entertainment 144

Digital Marketer

NOVEMBER 17, 2022

These are the most important content types for 2023. billion by 2023. If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. The post The 5 Effective Digital Marketing Strategies to Try In 2023 appeared first on DigitalMarketer.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Email Marketing 133

Email Marketing Marketing Marketers Marketing Plan 133

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. McKinsey , 2023)The average cart abandonment rate is 70.19%. trillion USD market cap. trillion USD in 2023.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. Accessibility will continue to be a hot topic in 2023 as the progress made has revealed how much further there is to go. Twitter Shops launched in March 2022.

Market Trends 130

Market Trends Gen Z PR Shoppers 130