Hubspot Marketing

DECEMBER 19, 2022

Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. From a marketing perspective, the biggest problem with audio chat rooms is that users prefer to speak with people — not brands. 29% of marketers plan to stop marketing in the metaverse (e.g.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Hubspot Marketing

FEBRUARY 13, 2023

They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketing 96

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. Gather direct and indirect feedback from donors.

Digital Marketing 75

Digital Marketing CRM Marketing Marketers 75

Litmus

DECEMBER 15, 2023

When nearly a quarter of all email marketers routinely manage eleven essential functions in their team, having an email marketing strategy is non-negotiable to focus those important efforts and move the marketing needle! What is an email marketing strategy? Here’s what to include: Email marketing goals.

Email Marketing 103

Email Marketing Marketing Strategy Marketing Marketers 103

Digital Marketer

MAY 26, 2023

Do you know AI is revolutionizing businesses and their marketing plans? Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. There are two areas I recommend you focus on. Streamline video production.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Search marketing is 100 times more cost-efficient than other marketing strategies.

Gen Z 125

Gen Z User-Generated eCommerce Finance 125

Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketing 98

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 108

Social Media Marketing PR Marketing Marketers 108

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. That makes video a must-have in your marketing strategy.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. It’s been nice to review some of the most popular episodes from 2023. Which one was your favorite?

CMO 91

CMO Law Marketing Marketers 91

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. He also has a side hustle as a ghostwriter of business and marketing books.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects.

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketing 104

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Videos can deliver relevant traffic.

Customer Journey 86

Customer Journey Marketing Marketers Shoppers 86

Digital Marketer

JULY 7, 2023

How to Maximize ChatGPT for Content Marketing But, like every other tool, not everyone fully understands or grasps exactly how to use it—which is why most of the time, a lot of business owners tend to give up and question why people rave about this tool so much. Stay informed, make data-driven decisions, and watch your success skyrocket.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 90

CMO Gen Z Thought Leadership Entertainment 90

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 137

eCommerce Marketing Marketers Influencer Marketing 137

Hubspot Marketing

MARCH 28, 2023

adults have ever visited a metaverse (this remained consistent between 2022 and 2023 surveys.) 47% bought virtual items other than NFTs, down 25% from May 2022, meaning that marketers planning to sell products in the virtual world might find consumers less willing or interested in buying. In addition, Only 8% of U.S.

Entertainment 145

Entertainment Marketing Marketers User-Generated 145

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. With this in mind, sharing content on social media is a no-brainer.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

User-Generated 141

User-Generated Marketing Marketers Advertising 141

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. A documented marketing strategy is essential. Schedule a call with one of our experts today.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. The play: Social shouldnt be just another box to check in your marketing strategy.

Gen Z 86

Gen Z Branding Retail Education 86

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. Some of the most successful examples of influencer marketing campaigns center on authenticity.

Branding 130

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 130

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. billion social media users around the world as of October 2023 , equating to 61.4 in Q2 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

OCTOBER 12, 2023

— Tim Hortons (@TimHortons) June 30, 2023 2. Cosmetics (@elfcosmetics) September 7, 2023 3. Or, maybe they’ll inspire content for your next marketing campaign. link] pic.twitter.com/usdTq0jloQ — Hootsuite (@hootsuite) August 4, 2023 4. Which of these classics would you like to make a triumphant return?

Management 140

Management COS Social Media Marketing Shoppers 140

Power Digital Marketing

APRIL 10, 2025

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes. According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth.

Whitepaper 40

Whitepaper Marketing Marketers CRM 40

Hubspot Marketing

NOVEMBER 1, 2022

Here, we spoke with executives at LinkedIn, G2, and HubSpot to uncover which KPIs matter most to them in 2023. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing Executives on How to Get Ahead in 2023. What KPIs Matter Most to Execs in 2023. Reach and leads. Much of this can also be applied to retention.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketing Marketers 129

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Check out her recommended packing for your 2023 marketing journey today.

Management 131

Management CMO Marketing Marketers 131