Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 12, 2024

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. Review and scale your social media strategy.

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Hootsuite

MAY 11, 2023

Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. Download them now.

Management 111

Management Social Media Marketing Entertainment Marketing Plan 111

Hootsuite

DECEMBER 1, 2022

All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy. So, where do you start? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Digital Marketer

NOVEMBER 17, 2022

These are the most important content types for 2023. billion by 2023. If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. Social Media Marketing. Ideal Social Media Platforms for Digital Marketers.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Hubspot Marketing

DECEMBER 13, 2023

Social Media Marketing Social media marketing isn’t just about pushing content out to customers. Top digital marketing and inbound agencies help with strategies for generating leads through social media content, boosting conversions, and creating an excellent customer experience.

Inbound Marketing 107

Inbound Marketing PR Manufacturing Marketers 107

Neil Patel

FEBRUARY 3, 2023

Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023. How Has The Search Landscape Changed?

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hootsuite

OCTOBER 12, 2023

— Tim Hortons (@TimHortons) June 30, 2023 2. Cosmetics (@elfcosmetics) September 7, 2023 3. Or, maybe they’ll inspire content for your next marketing campaign. link] pic.twitter.com/usdTq0jloQ — Hootsuite (@hootsuite) August 4, 2023 4. Which of these classics would you like to make a triumphant return?

Management 140

Management COS Social Media Marketing Shoppers 140

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. You know why your brand needs to lean in on organic social.

Management 129

Management CMO Marketers Marketing 129

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Digital Marketer

MAY 26, 2023

Do you know AI is revolutionizing businesses and their marketing plans? Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Hootsuite

FEBRUARY 13, 2023

Here’s how to use it in 2023. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ThrowbackThursday pic.twitter.com/w1K50kklQq — BBC Symphony Orchestra & Chorus (@BBCSO) January 12, 2023 3. In other words, #TBT is here to stay.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

MARCH 15, 2023

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing. For example, consider this post, " 5 Steps to Create an Outstanding Marketing Plan [Free Templates]." Take risks. Not at all.

Millennials 113

Millennials CRM B2C eCommerce 113

SocialPilot

JANUARY 15, 2024

of internet users ages 16 to 64 call Snapchat their favorite social media app. Snapchat is the world’s 12th most popular social media platform. As of April 2023, India boasts the largest Snapchat user base, with a total of 144.35 As of 2023, 54.4% Does your social media marketing plan go beyond Snapchat?

Gen Z 103

Gen Z Millennials User-Generated Advertising 103

Marketing Insider Group

FEBRUARY 27, 2024

Determine a realistic budget based on your goals and the channels you plan to leverage. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Sprout Social

OCTOBER 30, 2023

Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing? Personalize social media marketing Personalization is the new standard.

Customer 141

Customer Customer Journey Food Marketers 141

Sprout Social

DECEMBER 19, 2023

Common roadblocks to delivering high quality customer service Though 88% of business leaders agree social media is a critical tool in providing customer care and service, there are still knowledge gaps that prevent teams from accessing the tools and resources they need, and gaining stakeholder buy-in.

Customer 132

Customer Direct Mail CRM Education 132

Martech

OCTOBER 31, 2023

Does your marketing plan include post-holiday sales? TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. Spend cash and gift cards received over the holidays (32%). Many TikTok users will want to know.

Gen Z 113

Gen Z Shoppers Food Marketing Plan 113

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. trillion in sales in 2023.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

NOVEMBER 14, 2022

What’s working to drive sales from social media right now? Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Instagram Shop.

Branding 129

Branding Affiliate Marketing eCommerce Social Media Marketing 129

Buffer Marketing

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

User-Generated 98

User-Generated Social Media Marketing Energy Market Research 98

Hubspot Marketing

FEBRUARY 23, 2024

What content performs best on social media? 25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to stay competitive by emphasizing a seamless, engaging sales approach and understanding the human element in customer interactions. Any guesses?

Direct Mail 117

Direct Mail Marketers Marketing Social Media Marketing 117

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketers Marketing User-Generated 130

Digital Marketer

JULY 11, 2023

Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023. And that’s not all.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. (Though we’re not recommending taking any free skydiving offers).

Food 145

Food Fashion Influencer Marketing Branding 145

Buffer Marketing

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

User-Generated 132

User-Generated Retail Price Marketers 132

Hootsuite

AUGUST 16, 2023

This blog is like your treasure map to the shores of a well-run social media plan. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! What is a social media planning tool? Well, Evernote might be for you.

Price 98

Price Social Media Marketing CRM Analytics 98

Buffer Marketing

SEPTEMBER 20, 2023

😆 [link] — Buffer (@buffer) June 5, 2023 7. Brainstorm and work on new ideas Everyday, I take some time to look at the content calendar and add a few new ideas for social media content. Or answering some of these questions: What do we hope to achieve with social media?

Analytics 126

Analytics Management Place Branding 126

Neil Patel

JULY 12, 2021

Marketing automation is not a nice-to-have strategy you can ignore — the industry is expected to be worth more than 25 billion dollars by 2023. If you want to compete, you need to be using marketing automation. Using marketing automation can save you time, money, and improve your marketing efficiency.

CRM 145

CRM Price Marketers Marketing 145

Hootsuite

AUGUST 22, 2023

Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create. Free 30-Day Trial The benefits of using Instagram planning apps Get organized Any successful marketing plan requires—well—planning.

User-Generated 81

User-Generated Social Media Marketing Marketers Marketing 81

Lynton Web

JANUARY 29, 2024

Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. Marketers report they get the most ROI from video marketing on Facebook, Instagram, YouTube, and TikTok.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

SocialPilot

DECEMBER 8, 2023

The campaign had been going on since March 2023, but Coke transformed the platform with a festive aesthetic for the holiday season. The brand encourages its employees, customers, as well as the general public to spend the day out and share their experience on social media with the #OptOutside.

Non-Profit 80

Non-Profit Retail Marketers Marketing 80