Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. 31 Influencer Marketing Stats to Know in 2023. The Influencer Marketing Landscape. In 2022, the influencer market in the U.S. Let's dive in.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. This is all a part of a greater content marketing plan.)

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. What’s trending?

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Hootsuite

DECEMBER 1, 2022

All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy. Users skew older and tend to have a higher income.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links.

Gen Z 125

Gen Z User-Generated eCommerce Finance 125

Spiralytics

JANUARY 15, 2025

X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. billion from ads.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. As user behavior changes, so does the search landscape. Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Hubspot Marketing

DECEMBER 13, 2023

16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them. By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time.

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketers 104

Digital Marketer

NOVEMBER 17, 2022

The Objectives of Digital Marketing Strategies. With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. A digital marketing strategy that lacks the right mix of effective content is doomed to fail.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR AR vs. VR: Which Is More Effective for Marketing What is augmented reality (AR)? Augmented reality (AR) layers virtual elements on top of a real-world scene, allowing users to exist in the space they’re physically in but benefit from the augmented elements in their experience. What is virtual reality (VR)?

Entertainment 145

Entertainment Marketers Marketing User-Generated 145

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

User-Generated 141

User-Generated Marketers Marketing Advertising 141

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. in Q2 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hootsuite

MAY 15, 2023

Plus, supercharge your franchisees’ marketing power with OwlyWriter AI. Perfect for both novice social media marketers and pros alike, OwlyWriter instantly generates ready-to-post content that actually sounds like your brand. People rank customer reviews, and other user-generated content, as 2.4X See it in action.

Social Media Marketing 108

Social Media Marketing PR Marketers Marketing 108

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. 44% of marketers are also already posting this type of social media content.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. The Australian brand is especially beloved by marketers, like the ones who created this list.

Gen Z 86

Gen Z Branding Retail Education 86

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 104

Retail Gen Z Market Trends Millennials 104

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. billion in Q1 2023. billion in Q1 2023.

User-Generated 106

User-Generated New Technology Marketing Plan Product 106

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. While AI is helpful to marketers, it's far from infallible.

eCommerce 137

eCommerce Marketers Marketing Influencer Marketing 137

Digital Marketer

MAY 26, 2023

Do you know AI is revolutionizing businesses and their marketing plans? Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

JUNE 18, 2024

of marketers plan to increase their SEO spending in 2024, with content marketing receiving the largest share of the budget. Google’s helpful content update impact: The September 2023 update improved rankings for 50% of marketers, up from 43% the previous year. Generating new business: 59.2%

SEO 86

SEO User-Generated Digital Marketing Marketers 86

Hubspot Marketing

MARCH 21, 2023

In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we'll discuss the pros and cons of AI-generated content. Pros and Cons of AI-Generated Content AI-Generated Content Pros 1.

User-Generated 123

User-Generated SEO Marketing Plan Content Marketing 123

Hubspot Marketing

JANUARY 24, 2023

In this post, we'll define AI imagery and tell you what you should know before incorporating it into your business strategy in 2023. Pros and Cons of AI Image Software AI Image Generators AI Image Alternatives AI images are the new, trendy way to create visually appealing images of search queries — without the wait. Image Source 3.

Price 141

Price User-Generated Law Marketers 141

Hootsuite

OCTOBER 12, 2023

— Tim Hortons (@TimHortons) June 30, 2023 2. Cosmetics (@elfcosmetics) September 7, 2023 3. Or, maybe they’ll inspire content for your next marketing campaign. link] pic.twitter.com/usdTq0jloQ — Hootsuite (@hootsuite) August 4, 2023 4. Which of these classics would you like to make a triumphant return?

Management 140

Management COS Social Media Marketing Shoppers 140

Martech

DECEMBER 6, 2023

She also suggests using preference centers, which let users dictate the frequency of emails, as well as the categories and products included in the messages. Armed with generative AI tools and sales engagement platforms (e.g., Salesloft and Outreach), these teams are capable of generating a high volume of email.

Email Marketing 130

Email Marketing B2C User-Generated Education 130

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! Improves ROI by lowering ad waste.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Marketing Insider Group

JULY 24, 2023

This update is essential for B2B marketers tracking ads, lead generation, and more who want to be able to make data-driven decisions on marketing tactics in the future. Ready to get started with more advanced tracking and more accurate marketing analytics? GA4, short for Google Analytics 4, is Google’s analytics platform.

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

User-Generated 108

User-Generated Marketers Marketing CMO 108

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketers Marketing SEO 130

Martech

DECEMBER 21, 2023

Last time, we talked about how to unlock more value from your event content , and the value of original content such as breakout sessions in your marketing plan. Dig deeper: Why we care about virtual events — the ultimate marketers’ guide Engage your community: Leverage user-generated content Your community is one-of-a-kind.

Transform 125

Transform Event Marketing Marketers Marketing 125