Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. That isn’t a bad strategy.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Jeff Bullas

FEBRUARY 2, 2023

Kicksta uses engagement marketing strategies to like posts by your ideal followers, thus showing them that your account exists. You’ll unlock new insights that you might not have realized otherwise so you know how best to shape your Instagram marketing strategy.

Price 241

Price Analytics Marketers Marketing 241

Martech

NOVEMBER 6, 2024

billion in revenue in 2023 — a 67% increase from 2022. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1 Brands and marketing leaders who harness TikTok’s potential will reach vast audiences and position their brands for sustained success and innovation.

Transform 121

Transform Advertisers Advertising Branding 121

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. Influencer Marketing on TikTok.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Aspiration Marketing

MARCH 14, 2023

Search Engine Optimization (SEO) is critical to any digital marketing strategy. With most consumers turning to search engines like Google to find products and services online, having a solid SEO strategy is essential for businesses looking to increase their online visibility and drive traffic to their websites.

SEO 246

SEO Digital Marketing Marketing Strategy Product 246

Social Media Examiner

JANUARY 2, 2023

Wondering what top marketers think will matter in 2023? In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge. 2023 Content and Marketing Strategy Trends #1: Brands Prioritize LinkedIn and TikTok While […].

Social Media Marketing 144

Social Media Marketing Market Trends Marketers Marketing 144

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% social media spending within a year (actual: 11.3%) Spring 2023 projections anticipated 20.3% in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Hubspot Marketing

NOVEMBER 4, 2022

From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 145

Marketing Strategy Shoppers Marketers Marketing 145

Search Engine Land

AUGUST 12, 2024

By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversion rate for lead campaigns: 8.78% (up from 8.25%) Average cost per lead: $21.98 (down from $23.10) Why we care. The bottom line.

Advertisers 94

Advertisers Advertising Price SEO 94

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. Use hashtags.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.

Influencer Marketing 145

Influencer Marketing Entertainment Marketers Marketing 145

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023.

Customer 144

Customer Whitepaper eBook Education 144

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Check out these blog posts for inspiration: 17 Fresh Social Media Post Ideas for 2023 19 Engagement Post Ideas That Will Blow Up Your Analytics 4. Clear data.

Real Estate 143

Real Estate Food Entertainment Analytics 143

Aspiration Marketing

MARCH 23, 2023

If you're one of the few who have managed to optimize your website and keep it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute.

SEO 244

SEO Management Marketing Strategy Marketers 244

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Marketers who embrace these innovative solutions will be better positioned to stay ahead of technological changes and meet consumers’ expectations.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco. How does this work?

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Hubspot Marketing

FEBRUARY 13, 2023

They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Table of Contents. Nonprofit Social Media Statistics.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances.

Marketers 143

Marketers Marketing Education Communications 143

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. The post Best times to post on LinkedIn in 2023 appeared first on Sprout Social. Are you posting when your followers are most active?

Education 139

Education Entertainment Thought Leadership Food 139

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 129

Transform Non-Profit Health SEO 129

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 121

Content Marketing Gen Z Health Inbound Marketing 121

Marketing Insider Group

MAY 9, 2023

With so many ever-changing tactics and strategies , it’s hard to know where to start, let alone what delivers results. That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Use Social Media In 2023, there are an estimated 4.89

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Search Engine Land

JULY 29, 2024

Integrating GEO with SEO While GEO can be considered a digital marketing strategy with its own set of processes, it should be integrated with SEO as the baseline methodology for effectively increasing online visibility. There is a significant overlap between GEO and traditional SEO, as they share many core principles and practices.

Transform 131

Transform User-Generated SEO Law 131

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

JUNE 21, 2023

” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. Is it fair or even feasible?” Are you getting the most from your stack?

Marketing Strategy 137

Marketing Strategy Content Marketing Marketers Marketing 137

Marketing Insider Group

JUNE 5, 2023

In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. Fine-tune your content marketing strategy and create content that performs well on every marketing channel to stay relevant.

SEO 143

SEO User-Generated Education Communications 143

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. This underscores the potential risks and benefits that AI presents to society. However, contrary to Buffett’s cautious stance, some analysts argue the genie is already fully out of the bottle. and global stocks by 30%.

Marketers 126

Marketers Marketing CMO Communications 126

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. This is a 7% increase over 2023. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This means mobile will have a 53.2% Cyber Week. billion in U.S.

Gen Z 115

Gen Z Shoppers Retail Price 115

Martech

JULY 17, 2024

Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted. Marc Andreessen defines it as being in a good market with a product that satisfies that market. This shift becomes evident in how marketing implements its measurement program.

Product Marketing 101

Product Marketing Product Transform Marketers 101

illumin

DECEMBER 5, 2024

In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2023 Google started its cookieless initiative on Chrome, eliminating third-party cookies for one percent of its users, an estimated 30 million people. It’s just a matter of time.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96