Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. From a marketing perspective, the biggest problem with audio chat rooms is that users prefer to speak with people — not brands. Back to You.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. Use hashtags.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Meanwhile, millennials prefer texting or app-based donations.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 125

Gen Z Millennials Entertainment Marketing 125

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. in May 2023 to 81.2%

Gen Z 74

Gen Z Millennials Social Media Marketing User-Generated 74

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. In 2023, the pay gap stood at 16.5%.

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

NOVEMBER 21, 2022

They focus on using existing brand assets for repurposed content or mobile optimization, and also provide full-funnel marketing support. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Here’s a brief summary of the two: TikTok strategy. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rachael Goulet, Sprouts Director of Social Media, speaks to the importance of diversifying your network strategy to beat oversaturation.

Gen Z 87

Gen Z Branding Retail Education 87

Hootsuite

JUNE 15, 2023

Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Using social media for hiring — a.k.a.

Social Media Marketing 119

Social Media Marketing Fashion Health Millennials 119

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 Fenty Beauty was one of the most popular beauty brands mentioned by influencers in 2023. In 2023, influencer fashion content reached 1.21 There were over 6.5

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Millennials: seven hours and 45 minutes. billion (AU$7.5 billion) by 2030.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. Increasing revenue and sales.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Benefits of Video Marketing 6.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?

Gen Z 144

Gen Z Millennials CRM Marketing 144

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. With this in mind, sharing content on social media is a no-brainer.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Hootsuite

MAY 30, 2023

Read on for how to create a winning social media marketing strategy for law firms. #1 This is especially true since January 2023 when Google’s “ helpful content update ” went into effect. For a deep dive, check out this perhaps-too-complete guide to Facebook marketing strategy. What should you post?

Law 101

Law Social Media Marketing Entertainment Gen Z 101

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy.

Retail 104

Retail Gen Z Market Trends Millennials 104

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. billion social media users around the world as of October 2023 , equating to 61.4 in Q2 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). It should signify an innovation in executing search marketing strategies and thinking about platforms.

Gen Z 121

Gen Z Transform Millennials SEO 121

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. You might feel a little extra pressure. There’s no magic formula.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. Currently, around 73% of those making B2B buying decisions are millennials. People shop for services and products differently, even in the B2B realm. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 trillion in the U.S. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 126

Food Marketing Marketers Millennials 126

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

SEPTEMBER 11, 2023

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 135

Gen Z Inbound Marketing User-Generated Entertainment 135

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. Here's a bit of what we found that marketers need to know.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 131

Gen Z Pharmaceutical Customer Acquisition Marketing 131

Hubspot Marketing

DECEMBER 20, 2022

And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. How to Re-align and Re-Connect Your Brand for Growth in 2023. 60% of marketers believe influencer marketing is the most effective marketing trend.

Branding 121

Branding CRM Thought Leadership Millennials 121

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. Instead, it is very much aligned with making, in the words of the recent Gallup Business in Society Report , “a positive impact” in people’s lives.

Product 110

Product Branding Gen Z Health 110

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Pro tip: Continuously refine and align your efforts with customer expectations through innovative marketing strategies and comprehensive data metrics. It’s also great for marketing teams looking to stay on the cutting edge of innovation.

Direct Mail 117

Direct Mail Marketing Marketers Social Media Marketing 117

Hubspot Marketing

AUGUST 14, 2023

Here, learn from SEO strategists and web analysts on how you should prepare for SEO in 2023 and beyond. Editor's note: The data in this post comes from HubSpot’s State of Web and SEO 2023 Data Report , which surveyed 400+ web analysts in June 2023.) As a marketer, nothing could make me happier.

SEO 97

SEO Gen Z User-Generated Millennials 97