Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 119

Gen Z Millennials Entertainment Marketing 119

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Email Marketing 94

Sprout Social

NOVEMBER 21, 2022

They focus on using existing brand assets for repurposed content or mobile optimization, and also provide full-funnel marketing support. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Here’s a brief summary of the two: TikTok strategy. Case study: Samsung.

Gen Z 126

Gen Z Transform Retail Entertainment 126

Marketing Insider Group

MAY 1, 2023

Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Benefits of Video Marketing 6.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. Increasing revenue and sales.

Gen Z 100

Gen Z Millennials Transform User-Generated 100

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 Fenty Beauty was one of the most popular beauty brands mentioned by influencers in 2023. In 2023, influencer fashion content reached 1.21 There were over 6.5

Influencer Marketing 114

Influencer Marketing Market Trends Gen Z Fashion 114

Hubspot Marketing

SEPTEMBER 12, 2022

With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. Right now, Gen Alpha is composed of children under the age of 12, so the oldest in this demographic will become teenagers in 2023. Who is Gen Alpha?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.

Gen Z 115

Gen Z Branding Millennials Entertainment 115

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. With this in mind, sharing content on social media is a no-brainer.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Williams (Parallel Path) Why does this matter now more than ever?

Health 88

Health Millennials Transform Retail 88

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?

Gen Z 141

Gen Z Millennials CRM Marketing 141

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 112

Gen Z Branding Retail Content Placement 112

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Marketers who embrace these innovative solutions will be better positioned to stay ahead of technological changes and meet consumers’ expectations.

Market Trends 105

Market Trends Transform Customer loyalty Millennials 105

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). It should signify an innovation in executing search marketing strategies and thinking about platforms.

Gen Z 121

Gen Z Transform Millennials SEO 121

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 119

Food Marketers Marketing Millennials 119

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. You might feel a little extra pressure. There’s no magic formula.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. Currently, around 73% of those making B2B buying decisions are millennials. People shop for services and products differently, even in the B2B realm. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 trillion in the U.S. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 116

Marketing Marketers User-Generated Influencer Marketing 116

SocialPilot

JANUARY 15, 2024

As of April 2023, India boasts the largest Snapchat user base, with a total of 144.35 Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! billion in revenue for the quarter, a 6% increase from the previous year, with a significant portion coming from the US market. As of 2023, 54.4%

Gen Z 78

Gen Z Millennials User-Generated Advertising 78

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 117

Gen Z Pharmaceutical Customer Acquisition Marketing 117

Hubspot Marketing

SEPTEMBER 11, 2023

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 128

Gen Z Inbound Marketing User-Generated Entertainment 128

Search Engine Land

MAY 20, 2024

First, sites were hit with the September 2023 helpful content update (HCU). The last HCU update in 2023 was advertised by Google as impacting sites with identified unhelpful content. Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it.

Gen Z 118

Gen Z SEO Millennials Energy 118

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. Here's a bit of what we found that marketers need to know.

Gen Z 97

Gen Z Millennials Inbound Marketing Entertainment 97

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Pro tip: Continuously refine and align your efforts with customer expectations through innovative marketing strategies and comprehensive data metrics. It’s also great for marketing teams looking to stay on the cutting edge of innovation.

Direct Mail 106

Direct Mail Marketing Marketers Transform 106

Hubspot Marketing

DECEMBER 20, 2022

And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. How to Re-align and Re-Connect Your Brand for Growth in 2023. 60% of marketers believe influencer marketing is the most effective marketing trend.

Branding 112

Branding CRM Thought Leadership Millennials 112

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. 9 Biggest Event Trends Happening Now.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. Instead, it is very much aligned with making, in the words of the recent Gallup Business in Society Report , “a positive impact” in people’s lives.

Product 88

Product Branding Gen Z Health 88

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 100

Social Media Marketing Transform Gen Z User-Generated 100

Hubspot Marketing

AUGUST 14, 2023

Here, learn from SEO strategists and web analysts on how you should prepare for SEO in 2023 and beyond. Editor's note: The data in this post comes from HubSpot’s State of Web and SEO 2023 Data Report , which surveyed 400+ web analysts in June 2023.) As a marketer, nothing could make me happier.

SEO 84

SEO User-Generated Gen Z Millennials 84

Duct Tape Marketing

MARCH 15, 2023

She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Key Takeaway: Strategy is essential to manage a business today, and a data-driven strategy is one of the trending techniques to impulse your business growth. What do you see that businesses need to be doing? [21:35]

Millennials 93

Millennials Marketers Marketing Health 93

Hubspot Marketing

JANUARY 3, 2024

PopCorners This commercial turned heads in 2023, with big-name actors like Bryan Cranston and Aaron Paul renewing their titular roles from Breaking Bad. Ultimately, this funny commercial stole the show at the 2023 Super Bowl. Tubi It’s very rare that a commercial gets as much buzz as the 2023 Tubi Super Bowl commercial got.

Food 129

Food Advertisers Advertising Gen Z 129

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rachael Goulet, Sprouts Director of Social Media, speaks to the importance of diversifying your network strategy to beat oversaturation.

Gen Z 70

Gen Z Branding Retail Education 70