Power Digital Marketing

DECEMBER 14, 2022

While it’s nothing new, affiliate marketing continues to trend upward as more and more brands lean into having third parties vouch for them. billion on affiliate marketing in the U.S. market, and if the historic data is anything to go by, 2023 will be even bigger. 2022 saw businesses spend $8.2 Go international.

Affiliate Marketing 52

Affiliate Marketing Marketing Strategy Marketing Marketers 52

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. Increasing revenue and sales.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Sprout Social

AUGUST 26, 2020

By 2023, it’s estimated that 15.5% This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. But social listening can do more than help esports marketers better understand their audience. Grow your fanbase.

Marketing Strategy 116

Marketing Strategy B2C Marketing Marketers 116

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Conferences and events also offer exposure to new marketing strategies, tools, and technologies.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Set Up

APRIL 8, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy.

Transform 59

Transform Finance Marketing Marketers 59

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketing 105

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Hubspot Marketing

MARCH 26, 2025

When I think about video marketing in a social feed, Organic Valley does well at posting regularly and reminding customers that the brand is still committed to sourcing from real family farms. Trying out new marketing styles can be fun and interesting, but if you stray too far from your key messaging, you risk confusing buyers.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. Marketing strategy involves creating long-term plans that connect business goals to customer needs.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 95

Branding Finance Fashion Health 95

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023.

User-Generated 117

User-Generated Marketing Marketers Social Media Marketing 117

Hubspot Marketing

NOVEMBER 1, 2022

Here, we spoke with executives at LinkedIn, G2, and HubSpot to uncover which KPIs matter most to them in 2023. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing Executives on How to Get Ahead in 2023. What KPIs Matter Most to Execs in 2023. Reach and leads. Much of this can also be applied to retention.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketing Marketers 129

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Check out her recommended packing for your 2023 marketing journey today.

Management 131

Management CMO Marketing Marketers 131

Sprout Social

DECEMBER 6, 2023

It boosts engagement Our Q3 2023 Sprout Social Pulse Survey reveals a telling insight: half of all marketers (50%) consider elevated engagement rates on social platforms as the most valuable opportunity through influencer marketing. This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. In conclusion, marketers face numerous challenges and opportunities as we head into 2023.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 137

Customer Transform Communications Promotion 137

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Tracking and innovating will help you match your marketing efforts with customer expectations and get results. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. Any guesses?

Direct Mail 117

Direct Mail Marketing Marketers Social Media Marketing 117

Hubspot Marketing

AUGUST 14, 2023

Here, learn from SEO strategists and web analysts on how you should prepare for SEO in 2023 and beyond. Editor's note: The data in this post comes from HubSpot’s State of Web and SEO 2023 Data Report , which surveyed 400+ web analysts in June 2023.) As a marketer, nothing could make me happier.

SEO 97

SEO Gen Z User-Generated Millennials 97

Businesses Grow

MAY 1, 2023

The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships. The next retreat will be at Kilkea Castle in Dublin September 26-29, 2023.

Gen Z 130

Gen Z Marketing Marketers CMO 130

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

User-Generated 110

User-Generated Marketing Marketers CMO 110

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Rock Content

SEPTEMBER 12, 2023

Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it. What is Marketing Research? Let’s take a look.

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Rock Content

NOVEMBER 14, 2023

TikTok confirmed to TechCrunch that it is testing this product but only in a single English-language market outside the US. According to the blog, the subscription will only cover ads run by TikTok and not influencer marketing campaigns. And how does this affect the advertising market?

User-Generated 97

User-Generated Advertising Advertisers Influencer Marketing 97

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. When life gives you lemons, make lemonade.

Shoppers 126

Shoppers Marketing Marketers Customer loyalty 126

Rock Content

APRIL 5, 2023

A content cloud management system or platform will help bring together the different parts of your content marketing strategy. It also helps make your content marketing program more flexible and agile, which is increasingly important in today’s busy marketing world. But Will It Really Happen?

Management 94

Management Global Marketing Content Marketing Marketing Strategy 94

Duct Tape Marketing

MARCH 6, 2025

Agency upselling and cross-selling strategies should be treated as core parts of the agency sales process, not afterthoughts. Agencies should focus on providing marketing leadership services to guide small business marketing strategies, especially when internal leadership is lacking. New logos are getting harder.

Non-Profit 71

Non-Profit Price Finance Product 71

Buffer Marketing

DECEMBER 4, 2023

We have a dual-tool system, as we log every piece of content we share — whether it’s a social media post, blog article, or new marketing release in the same content calendar in Notion. From there, our social media posts are moved into Buffer to be scheduled. 

Management 136

Management Social Media Marketing Analytics Product 136

GrowPowerful

MARCH 5, 2023

Marketing fundamentals are the same across industries. The business technology world in 2023 feels like an episode of The Last of Us. You need a strategy for marketing leadership that can help you reach that next growth milestone. A Holistic View You could say 2023 is a crazy whirlwind where anything can happen.

CMO 52

CMO CRM Marketing Strategy Communications 52

Use Insider

AUGUST 20, 2023

Omnichannel marketing and communication challenges I started the webinar by outlining some of the most common omnichannel and communication problems marketers face. The challenges faced in 2023 are vastly different from ten, even five years ago, largely due to the rising expectations of customers.

Customer 52

Customer Customer Journey Communications User-Generated 52

Unbounce

SEPTEMBER 2, 2024

And while SEO is a relatively low-cost marketing strategy, if you’re hiring consultants or agencies to handle those tasks, they come with a price tag. You like experimenting and learning about new marketing techniques. 14 minute read Landing page optimization 101 landing page optimization tips October 20, 2023.

Price 90

Price Copywriting Real Estate SEO 90

Duct Tape Marketing

NOVEMBER 9, 2022

One of the challenges I find is that you can say the word strategy to people until you're blue in the face and they don't really know what it means. And in fact, the part of the challenge is that if you Google the term marketing strategy, you will find a list of blog posts that basically 15 tactics will be listed.

Real Estate 93

Real Estate Price Marketing Marketers 93

Unbounce

JANUARY 23, 2025

Mitigate risks Theres always an element of risk in any new marketing campaign. Whether youre trying out new branding, introducing a new product, or otherwise trying something off the beaten path, youre going to face some risks. 23 minute read Landing pages How to create a landing page in 10 easy steps September 1, 2023.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

Mitigate risks Theres always an element of risk in any new marketing campaign. Whether youre trying out new branding, introducing a new product, or otherwise trying something off the beaten path, youre going to face some risks. 23 minute read Landing pages How to create a landing page in 10 easy steps September 1, 2023.

Price 52

Price User-Generated Shipping eBook 52