Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy.

Transform 59

Transform Finance Marketing Marketers 59

Digital Marketer

NOVEMBER 26, 2022

Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing. As such, this article sheds light on why SMS marketing should be part of your digital strategy in 2023 and the diverse ways you can make it work. Photo credit: PicJumbo.

Law 80

Law CRM User-Generated Communications 80

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. will use it for other website content, according to the Fall 2023 CMO Survey.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Martech

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems.

Customer loyalty 106

Customer loyalty Customer Food Entertainment 106

Digital Marketer

DECEMBER 19, 2022

Digital marketing specialists are in high demand, making 2023 the year to kickstart your digital marketing career. But, whether you’re a seasoned digital marketer or at the beginning of your career, you’ll need to showcase the following five critical digital marketing skills on your resume to secure a job in 2023.

Digital Marketing 73

Digital Marketing CRM Transform Analytics 73

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

User-Generated 109

User-Generated Marketing Marketers CMO 109

Sachs Marketing Group

JULY 18, 2023

Why Building an Email List is Important Building an email list is a crucial aspect of a successful marketing strategy. It allows businesses to maintain a direct and personalized connection with their customers, facilitating better engagement and a higher return on investment. Take an online bookstore, for instance.

Email Marketing 52

Email Marketing Law Communications Customer loyalty 52

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Marketing Insider Group

SEPTEMBER 20, 2023

But it really took off later in the 20th century throughout the 80s and 90s, as AI-powered data analytics became more sophisticated, and the rise of digital communication channels like email and online chat opened the door for marketing personalization at scale. And it’s only predicted to keep getting faster.

User-Generated 133

User-Generated Marketing Marketers Advertising 133

Unbounce

JULY 5, 2023

Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Lack of context Trends change quickly (like during 2021 to 2023, for instance). ”) The best part about AI for analytics is that it never rests.

Transform 126

Transform Analytics Marketing Marketers 126

Digital Marketer

JANUARY 8, 2024

Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4.and and let me tell you, it’s like strapping a jetpack to your marketing strategies. Stay sharp…this is the evolution you don’t want to miss !!

Transform 98

Transform Marketing Marketers Marketing Strategy 98

Search Engine Land

NOVEMBER 28, 2023

Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. Customer demographics: Information like age group, location or preferred communication channel is the foundation for personalization marketing systems.

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

Martech

OCTOBER 30, 2023

Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic.

Key Performance Indicator 119

Key Performance Indicator Logistics Analytics Advertising 119

Scoop.it!

OCTOBER 5, 2023

Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. So let’s review available strategies that will work for your SaaS.

Customer 116

Customer Analytics Marketing Marketers 116

Rock Content

SEPTEMBER 27, 2023

You probably already know what a buyer persona is (and if you don’t, I recommend reading this post ) and its importance within a marketing strategy. According to the HubSpot State of AI report , 84% of SEO professionals report that AI and automation have impacted their strategy for 2023. Follow me.

SEO 105

SEO Digital Marketing Analytics Marketing Strategy 105

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.

Transform 103

Transform User-Generated Marketing Marketers 103

Sprout Social

SEPTEMBER 11, 2023

So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment. According to The State of Social Media Report ™ 2023 , 96% of leaders believe AI and ML tools significantly improve decision-making processes. What are the types of NLP categories? How does NLP work?

Transform 136

Transform User-Generated Health Branding 136

Hubspot Marketing

MARCH 19, 2024

This blog post about building trust with social selling is a great resource if you use the strategy. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. Make the most of your marketing budget. Partner with micro-influencers.

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106

GrowMatik

APRIL 28, 2023

Without further ado, let’s dive into the highlights of our improvements since February 2023. For example, multiple team members can have access to the Growmatik dashboard for a shared understanding of marketing performance and better decision-making, leading to more efficient marketing strategies and increased ROI.

Shipping 90

Shipping User-Generated Product Personalized Marketing 90

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey.

Whitepaper 103

Whitepaper Email Marketing Customer Journey Education 103

Hubspot Marketing

MAY 24, 2023

It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” We’ll cover what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. How do marketers use AI?

User-Generated 98

User-Generated Non-Profit Marketing Marketers 98

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Customers.ai

JANUARY 17, 2024

Apple started blocking third-party cookies in 2023 and as of January 1, 2024, Chrome has began their phase out. What does this mean for marketing agencies? Book a Demo Marketing Agency Trend #6: Video Content is Still Here Has video made every trends list for the past 10+ years? What does this mean for marketing agencies?

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Marketing Insider Group

MARCH 13, 2023

Standard CRMs and ERPs Aren’t Up to the Job Brick-and-mortar retailers often see CRMs and ERPs as low-cost, out-of-the-box alternatives to specialized tools designed for in-person marketing automation. 2023 is shaping up to be brick-and-mortar’s comeback year. But we see now, there was really never an end in sight to speak of.

Retail 69

Retail Transform Shipping Digital Marketing 69

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Why has AI become important in marketing? The importance of AI marketing cannot be overstated.

User-Generated 52

User-Generated Marketing Marketers Analytics 52

Customers.ai

DECEMBER 5, 2024

Bookmark this pic.twitter.com/XW3hnFtA7h — Konrad | Ecommerce Email & SMS (@EcomKonrad) September 16, 2023 Who doesnt love feeling special? Client segmentations primary purpose is to understand your audience on a deeper level and deliver more personalized marketing messages. Thats why VIP flows print cash. Not at all.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Unbounce

JANUARY 23, 2025

Personalize marketing strategies More and more often, businesses are using an account-based marketing (ABM) approach to take their marketing efforts a step further and personalize things to their target audienceeven their target users. Heres the best way to get results March 18, 2024.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

Personalize marketing strategies More and more often, businesses are using an account-based marketing (ABM) approach to take their marketing efforts a step further and personalize things to their target audienceeven their target users. Heres the best way to get results March 18, 2024.

Price 52

Price User-Generated Shipping eBook 52

Exposure Ninja

JULY 4, 2023

With proper training and guidance, marketers can quickly learn how to use AI tools. By understanding these misconceptions, you can make informed decisions about which AI tools to use and how to incorporate them into your marketing strategies. AI is a useful tool for us marketers — not an enemy.

eBook 52

eBook User-Generated Marketing Marketers 52

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Staying Up-to-Date.

Price 84

Price Marketing Marketers Retail 84

Martech

MAY 30, 2023

No personalization, no leads. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And 83% of consumers are willing to share their data in exchange for a personalized experience. The question is how can marketers personalize campaigns at scale?

Customer Acquisition 134

Customer Acquisition Customer Journey Marketing Marketers 134