Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 140

Social Media Marketing Marketers Marketing Education 140

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. That isn’t a bad strategy.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 94

Social Media Marketing User-Generated Marketers Marketing 94

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing.

Social Media Marketing 98

Social Media Marketing User-Generated Marketers Marketing 98

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 111

Social Media Marketing User-Generated Food Branding 111

Hootsuite

APRIL 9, 2025

billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. Source: Statista 14.

Gen Z 104

Gen Z Social Media Marketing Millennials User-Generated 104

Martech

NOVEMBER 6, 2024

billion in revenue in 2023 — a 67% increase from 2022. With 44% of users purchasing directly on TikTok, the platform is more than just a social app — it’s a growth accelerator. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1 TikTok generated an estimated $16.1

Transform 123

Transform Advertisers Advertising Branding 123

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.    Discovering the best time and the best day to post on LinkedIn was particularly fascinating. percent Photo posts — 4.8

Analytics 131

Analytics Social Media Marketing Place Branding 131

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Want to embrace the future of social media marketing with ChatGPT?

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. ” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 143

Real Estate Food Entertainment Analytics 143

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Use the data you gather from social listening to inform and adjust your social media marketing strategy , including how you show up and market your business on Reddit. Reddit received over 2.1 Try Hootsuite free today.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 136

Market Trends Email Marketing CMO Marketers 136

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Use social media to build relationships and gain brand awareness.

Marketers 143

Marketers Marketing Education Communications 143

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Learn how to identify your best times to post globally on LinkedIn a free trial of Sprout Social and test our ViralPost® feature. to noon and 1 p.m. and Fridays at 4 p.m. until 8 p.m.

Education 138

Education Entertainment Thought Leadership Food 138

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. canadaswonderland Now hiring for the 2023 season!

Social Media Marketing 119

Social Media Marketing Fashion Health Millennials 119

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts. Source: @westpointcycles The takeaway?

Social Media Marketing 118

Social Media Marketing Communications Entertainment Analytics 118

Hootsuite

NOVEMBER 7, 2022

Make your social media marketing strategy work with algorithms and save time managing all your accounts using Hootsuite. Do it better with Hootsuite , the all-in-one social media toolkit. In particular, Meta platforms provide lots of opportunities for uses to discover short-form video content (i.e.,

Social Media Marketing 144

Social Media Marketing SEO Management Branding 144

Sprout Social

SEPTEMBER 16, 2024

According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Digital Marketer

JANUARY 8, 2023

However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here are 5 actionable tips you can integrate into your 2023 LinkedIn marketing strategy to make it stronger and more effective.

Marketing Strategy 84

Marketing Strategy Marketers Marketing Analytics 84

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Start your free trial of Sprout Social and discover the best times to post on social media today. The post Best times to post on TikTok in 2023 appeared first on Sprout Social.

Entertainment 123

Entertainment Gen Z Education Food 123

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? in May 2023 to 81.2%

Gen Z 75

Gen Z Millennials Social Media Marketing User-Generated 75

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Hootsuite

JUNE 12, 2023

Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you. How to become a social media consultant in 5 steps 1.

Social Media Marketing 119

Social Media Marketing Price Copywriting Management 119

Digital Marketer

MAY 26, 2023

Social media marketing campaigns are run to benefit the company in various aspects. Artificial intelligence NLG technology may be used in social media marketing campaigns to create social media posts based on popular subjects, updates, and hashtags.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Sprout Social

SEPTEMBER 28, 2023

Loomly Loomly is a social media marketing platform to streamline your publishing efforts. This saves you plenty of time in brainstorming content ideas for your LinkedIn publishing strategy. Do more for less with LinkedIn automation Having a solid LinkedIn marketing strategy is one thing.

Branding 137

Branding Analytics User-Generated Management 137

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Hootsuite

MARCH 15, 2023

By analyzing data about your content performance , you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 Scroll up for a breakdown of some of the best Facebook analytics tools available in 2023.

Analytics 113

Analytics Price Place Management 113

Hootsuite

MARCH 16, 2023

It depends on your marketing strategy, but yes, Bing Ads can be lucrative. Get Started Do it better with Hootsuite , the all-in-one social media tool. Free 30-Day Trial The post A Beginner’s Guide to Microsoft (Bing) Ads in 2023 appeared first on Social Media Marketing & Management Dashboard.

Whitepaper 145

Whitepaper Advertisers Advertising Manufacturing 145

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing 101

Influencer Marketing Marketers Marketing User-Generated 101

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 125

Gen Z Millennials Entertainment Marketers 125