Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Rock Content

MARCH 21, 2023

Not dominating languages itself, but the part of speaking the language of the target market. We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. See you there!

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

SEPTEMBER 22, 2023

In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? Think again.

Key Performance Indicator 127

Key Performance Indicator User-Generated Communications Marketing 127

Neil Patel

JULY 27, 2021

There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. 6 B2C eSports Marketing Strategies to Try. Another eSports marketing strategy is to sponsor a team. How do you use it?

B2C 144

B2C Advertising Advertisers Marketers 144

Sprout Social

FEBRUARY 12, 2024

In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential.

Influencer Marketing 134

Influencer Marketing Transform Marketing Marketers 134

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! TechWyse Internet Marketing has your back!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Sprout Social

MARCH 21, 2024

According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Other choices include entertaining or funny stories, sports, fashion and beauty.

Gen Z 130

Gen Z Branding Fashion Food 130

Martech

FEBRUARY 8, 2023

And because research shows that loyal customers spend more and more on each subsequent purchase (and are more likely to try new products from businesses they are loyal to), marketers know that this segment is an important part of any marketing strategy. What’s next in loyalty marketing?

Customer loyalty 109

Customer loyalty Retail Marketers Marketing 109

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges.

Transform 113

Transform CRM Analytics Social Media Marketing 113

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. If you don’t already know exactly who your target audience is, this is where you need to start. billion total active social media user identities, representing 60.6%

CRM 138

CRM User-Generated SEO Management 138

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Hubspot Marketing

SEPTEMBER 26, 2023

Why SaaS Marketing Plans Matter These plans matter for several reasons. First, a solid marketing plan helps create a clear picture of your target market. The first step in creating a SaaS marketing plan is identifying buyer personas. According to Delloite, Marketing will comprise roughly 13.6%

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Finish Thompson realized it needed to refresh its go-to-market strategy and especially to update its online presence.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Rock Content

SEPTEMBER 27, 2023

You probably already know what a buyer persona is (and if you don’t, I recommend reading this post ) and its importance within a marketing strategy. Advanced Segmentation: Aid in segmenting your target audience into smaller, more specific groups based on the created personas, enabling more targeted marketing campaigns.

SEO 105

SEO Digital Marketing Analytics Marketing Strategy 105

Duct Tape Marketing

JANUARY 18, 2024

Table Of Contents: 2024 Marketing Trends for Fractional CMOs: A Guide Embracing AI in Marketing Strategies Navigating Search Engine Evolution A shift to AEO or Answer Engine Optimization. AI-powered tools can help you with everything from content creation and social media management to data analysis and customer segmentation.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Sachs Marketing Group

DECEMBER 18, 2023

In the realm of digital marketing , stagnation is not an option. Adapting to these changes enhances your digital marketing strategy and ensures your business resonates with the evolving preferences of your audience. This article explores some of the most exciting 2024 digital marketing trends to explore next year.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Martech

DECEMBER 13, 2024

3 lessons from 2024 Plan a fallback business plan if things fall apart My company had a great 2023. But we must also be brilliant about reading the room your company’s target market. Staying connected in 2025 will be key to any marketer’s success. More than ever, we need to be smart about email.

Transform 109

Transform Marketers Marketing Email Marketing 109

Sprout Social

JANUARY 29, 2024

An endorsement from an influencer within your target market can have the same impact as positive media coverage, if not more. Your influencer marketing strategy can do more than just improve your brand’s reputation online. After all, they create content for a specific audience they’ve grown over time.

Management 130

Management Shipping Health Market Research 130

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.

Transform 103

Transform User-Generated Marketing Marketers 103

SocialPilot

FEBRUARY 6, 2025

Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements. In 2023, 17.4

Real Estate 63

Real Estate Customer Food User-Generated 63

Hubspot Marketing

MARCH 5, 2024

Competitor analysis helps you understand the competitive landscape for your target market. By understanding competitors' strategies, content performance, audience engagement tactics, and overall presence on YouTube, I can identify industry trends and pinpoint areas where content gaps exist.

Education 111

Education Communications SEO Social Media Marketing 111

Customers.ai

JANUARY 17, 2024

Apple started blocking third-party cookies in 2023 and as of January 1, 2024, Chrome has began their phase out. What does this mean for marketing agencies? Book a Demo Marketing Agency Trend #6: Video Content is Still Here Has video made every trends list for the past 10+ years? What does this mean for marketing agencies?

User-Generated 84

User-Generated Marketers Marketing Analytics 84

SocialPilot

FEBRUARY 19, 2024

The reason why everyone is so keen on utilizing AI for content and SEO is its ability to quickly understand the target audience and do the initial SEO research. You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics.

User-Generated 111

User-Generated SEO Communications Target Market 111

Spiralytics

MAY 30, 2024

hours online per day during the third quarter of 2023. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. million users aged 18 and above in 2023, TikTok’s ad reach is equivalent to 58.2%

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Duct Tape Marketing

MARCH 6, 2025

Agency upselling and cross-selling strategies should be treated as core parts of the agency sales process, not afterthoughts. Agencies should focus on providing marketing leadership services to guide small business marketing strategies, especially when internal leadership is lacking. That's the theme of 2023, 2024.

Non-Profit 71

Non-Profit Price Finance Product 71

illumin

FEBRUARY 8, 2024

With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

User-Generated 52

User-Generated Advertisers Advertising Digital Marketing 52

Rock Content

DECEMBER 13, 2023

With a new year on the horizon, it’s time to consider B2B strategy. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. At awareness, the marketers or sales team might point out a problem. How do you put these things to work to connect to your target market in 2024?

Advertising 52

Advertising Advertisers B2C Target Market 52

DIY Marketers

JANUARY 5, 2023

Let’s take a look at the most common questions we business owners have What marketing strategies should I focus on? If you’ve been following any millionaire marketers out there, you’ll notice that each one of them preaches ONE thing. This one thing they preach is the one marketing strategy they found that worked for them.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Hootsuite

JULY 6, 2023

Here’s how to find your social media target market. For brands: if you haven’t identified your brand voice as part of a broader social media marketing strategy, it’s time to ask yourself, ‘what qualities and values should this brand embody?’ Try Hootsuite for free Brush up on your 2023 hashtag strategy here !

User-Generated 103

User-Generated Entertainment Social Media Marketing Millennials 103

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. The importance of AI marketing cannot be overstated. How can AI marketing help businesses personalize their marketing efforts?

User-Generated 52

User-Generated Marketers Marketing Analytics 52

Power Digital Marketing

NOVEMBER 29, 2022

3 With consumers wanting to return to real, human interaction via shopping, retail marketing strategies using a customer-centric model proved marketplace viability. As the holiday season closes in and a fresh year descends, it’s never been more critical to employ a retail strategy that improves sales.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Bannerflow

APRIL 12, 2022

The International Monetary Fund reports that it will take until at least 2023 for tourism receipts to return to 2019 levels. Therefore, it is understandable that 40% of travel sector respondents in our State of In-Housing Report confirmed agencies are more involved in their marketing operations.

Transform 52

Transform Customer Journey New Technology Management 52

illumin

FEBRUARY 20, 2024

million in 2023. Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. App-based marketing: this type of mobile marketing strategy involves the usage of mobile apps. million in 2022, and 253.3

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Use Insider

OCTOBER 7, 2023

Thanks to these benefits, CDPs make it much easier to execute marketing strategies across channels, create personalized customer journeys at scale, and build more profitable, meaningful customer relationships. How do marketing CDPs differ from traditional CDPs ? Manage data privacy to comply with GDPR and other regulations.

Customer Journey 52

Customer Journey Customer Acquisition Fashion User-Generated 52

Unbounce

APRIL 18, 2024

She has nine years of marketing experience working with major consumer brands, non-profits and startups in the US and UK. Specializing in online marketing, Abi has managed new website launches and developed marketing strategies to drive growth. Use unsubscribes as an opportunity to improve your email marketing strategy.

Email Marketing 52

Email Marketing Law Marketers Marketing 52