Jeff Bullas

FEBRUARY 27, 2023

If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. That isn’t a bad strategy.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. active users, according to  Statista.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Marketers who embrace these innovative solutions will be better positioned to stay ahead of technological changes and meet consumers’ expectations.

Market Trends 128

Market Trends Transform Customer loyalty Millennials 128

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Help me craft a post that invites users to a product demo or trial session.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates.

CRM 131

CRM User-Generated CMO Traditional Marketing 131

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. Let's dive in. Table of Contents.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 114

Health Millennials Transform Retail 114

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. of users were male and 42.8%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Why Marketing Matters for Nonprofit.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Sprout Social

SEPTEMBER 16, 2024

According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

NOVEMBER 4, 2022

From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 145

Marketing Strategy Shoppers Marketing Marketers 145

Sprout Social

JANUARY 31, 2025

A recent Sprout Pulse Survey found that 82% of marketers who are using AI and ML tools in their workflow have already seen positive results. And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years.

Social Media Marketing 110

Social Media Marketing User-Generated Food Branding 110

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.

Real Estate 143

Real Estate Food Entertainment Analytics 143

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 136

Market Trends Email Marketing CMO Marketing 136

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Reddit received over 2.1

Marketing 96

Marketing Marketers Promotion User-Generated 96

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content Marketing 122

Content Marketing Transform User-Generated Marketing 122

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

JUNE 5, 2023

Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO. In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. But that’s not all. Double win!

SEO 143

SEO User-Generated Education Communications 143

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! As you establish your brand as a trusted source of information and solutions, you will see an increase in lead generation. Use Social Media In 2023, there are an estimated 4.89

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Martech

JUNE 28, 2024

How data fatigue drives decision paralysis The 2023 Decision Dilemma global study by Oracle, which surveyed over 14,000 employees and business leaders across 17 countries, uncovered a growing “decision paralysis.” For example, online quizzes generate an average click-through rate of 35-55%. minutes with static content.

Marketing Strategy 118

Marketing Strategy Shoppers Transform Marketing 118

Marketing Insider Group

JANUARY 24, 2023

But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. What Is B2B Content Marketing? Why Is B2B Marketer Content Marketing Important?

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 69

Advertising Advertisers Law User-Generated 69

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketing 136

Martech

JUNE 21, 2023

” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. Monitor metrics like engagement, reach, lead generation, conversions, etc.,

Marketing Strategy 138

Marketing Strategy Content Marketing Marketing Marketers 138

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Are you posting when your followers are most active?

Education 138

Education Entertainment Thought Leadership Food 138

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Sprout Social

SEPTEMBER 28, 2023

Best all-in-one LinkedIn automation tool LinkedIn automation tools for publishing LinkedIn automation tools for lead generation LinkedIn automation tools for analytics What is LinkedIn automation? Auto-publishing posts and pre-populating lead generation forms are some examples of LinkedIn automation.

Branding 137

Branding Analytics User-Generated Management 137

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop. We also predict that AI-generated captions and translations will help make live social shopping more inclusive and accessible.

Branding 113

Branding Gen Z Energy Shoppers 113

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. In the context of social media marketing, influencer authenticity refers to influencers that are true to their values and mission. It’s what they crave. How can you spot an authentic social media influencer?

Influencer Marketing 100

Influencer Marketing Marketing Marketers User-Generated 100