Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. 31 Influencer Marketing Stats to Know in 2023. 72% of Gen Z and Millennials follow influencers on social media. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. Let's dive in. There were 3.8

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below. 11.17.23 #PinkFriday2 ?

Millennials 131

Millennials Shoppers Marketing Marketers 131

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

Market Trends 123

Market Trends Transform Customer loyalty Millennials 123

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

APRIL 10, 2023

adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? We asked 600+ U.S.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Sprout Social

JULY 23, 2024

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. It then uses press photographs to create individual Pinterest boards focused on specific people and events, like its coverage of the 2023 Met Gala and detailed celebrity portraits.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel. dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. It's no secret that short-form video has dominated the social media landscape this year, and it will continue to pick up steam in 2023. Back to You.

Gen Z 138

Gen Z Market Trends Millennials Marketing 138

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Meanwhile, millennials prefer texting or app-based donations. By raising awareness and engagement, nonprofits can achieve their goals and make a real difference in the world. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Short-form video will see the most growth in 2023. On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 124

Gen Z Millennials Entertainment Marketing 124

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The 2023 Sprout Social Index™ told a different story: Only a quarter of consumers said the most memorable brands speak about causes and news that align with their values.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is an increase from 68% of respondents in 2023. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

CMO Network

AUGUST 4, 2023

Millennials and Gen Zers may seem alike, but they deserve more than a one-size-fits-all marketing approach. Let these three tips guide your strategic planning for 2023.

Gen Z 77

Gen Z Millennials CMO Marketing 77

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. in May 2024.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hubspot Marketing

OCTOBER 13, 2023

Gen Z, Millennials, and Gen X all prefer social media for product discovery, and 87% of sellers say social selling has been effective for their business in 2023. Users are used to the native purchasing experience at this point and prefer to be able to make a purchase right on the social media app quickly.

Gen Z 128

Gen Z Shipping Millennials Product 128

SmartBrief - Marketing

SEPTEMBER 18, 2024

In 2023, the pay gap stood at 16.5%. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Within big agencies, you are more likely to find employee resource groups.

Gen Z 95

Gen Z Millennials Advertisers Advertising 95

Sachs Marketing Group

JANUARY 1, 2023

In the field of search engine optimization (SEO), 2023 may shape up to become an exciting year – and it may be your chance to not just match the competition, but pull ahead, and declare your business as the definitive leader of the pack. Work with us this year to make the most out of your 2023. .

SEO 111

SEO User-Generated Millennials Advertisers 111

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture. Millennials are now the largest living group of adults in the U.S.

Millennials 134

Millennials Retail User-Generated Marketing 134

Hubspot Marketing

JANUARY 31, 2023

Let's take a closer look at where Instagram could be headed in 2023 and beyond. Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

NOVEMBER 21, 2022

Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. The post 5 best TikTok marketing agencies in 2023 appeared first on Sprout Social. They focus on using existing brand assets for repurposed content or mobile optimization, and also provide full-funnel marketing support.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Millennials: seven hours and 45 minutes. In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023. But a later survey revealed that only 5% of Australians were actively using the app by September 2023.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. Humanizing a brand on social is key to fostering trust.

Gen Z 88

Gen Z Branding Retail Education 88

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). As you can imagine, the survey revealed some great insights to be considered while planning the marketing strategy for 2023, and we can’t wait to share the main ones here in this article. What are the biggest consumer behavior changes? See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. 76% of buyers use a mobile device — phone or tablet — to look for listings and agents, with Millennials doing so twice as much as older generations. These Facebook ads are the “bread n’ butter” of real estate social marketing.

Real Estate 114

Real Estate Millennials Analytics Advertisers 114

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.

Non-Profit 66

Non-Profit Fashion Health Millennials 66

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 Fenty Beauty was one of the most popular beauty brands mentioned by influencers in 2023. In 2023, influencer fashion content reached 1.21 There were over 6.5

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. In July of 2023, an episode of Real Housewives of New York introduced the world to the pairing of Pringles and caviar. Later in 2023, Pringles joined forces with The Caviar Co. million posts. Not just views.

Gen Z 135

Gen Z Millennials Food Global Marketing 135

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. What can you do?

Tentpole 113

Tentpole Gen Z Thought Leadership User-Generated 113

Spiralytics

JANUARY 15, 2025

Statista ) X Premiuma feature that lets users edit tweets and apply for a verified blue checkmarkhad around 640,000 subscribers as of April 2023. Statista ) American adults spent an average of 34 minutes per day on X in 2023, making it the third most-used platform. billion worldwide site visits in December 2023, up from 5.9

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

JANUARY 3, 2024

In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. Often used to describe items that were popular for Millennials in their youth but are now out of style. The words newly added not only reflect technological advances but also capture the cultural zeitgeist. Cheddar , n.

Millennials 129

Millennials Fashion Communications Product 129