Hubspot Marketing

DECEMBER 19, 2022

This number drops to 38% for Millennials. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023. It's no secret that short-form video has dominated the social media landscape this year, and it will continue to pick up steam in 2023. Back to You.

Gen Z 138

Gen Z Market Trends Millennials Marketers 138

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Since 2023, BookTok influencers have been heavily impacting how books are sold and published across the country. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 104

Gen Z Food Fashion Millennials 104

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. Ask for other opinions.

Non-Profit 87

Non-Profit Fashion Health Millennials 87

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Humanizing a brand on social is key to fostering trust.

Gen Z 90

Gen Z Branding Retail Education 90

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. As of the third quarter of 2024, 59.8% of users identified as male and 39.1%

Branding 78

Branding Gen Z Pharmaceutical Health 78

Hootsuite

JUNE 15, 2023

Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. canadaswonderland Now hiring for the 2023 season!

Social Media Marketing 123

Social Media Marketing Fashion Health Millennials 123

Sprout Social

NOVEMBER 21, 2022

Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. If you’re an agency looking to grow current services, expanding your offerings to TikTok marketing is a great place to start given its popularity and effectiveness. Case study: Samsung.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. 76% of buyers use a mobile device — phone or tablet — to look for listings and agents, with Millennials doing so twice as much as older generations. These Facebook ads are the “bread n’ butter” of real estate social marketing.

Real Estate 117

Real Estate Millennials Analytics Advertising 117

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. What can you do?

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Sprout Social

MARCH 13, 2025

In 2023, social media advertising accounted for approximately US$3.8 Millennials: seven hours and 45 minutes. In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023. But a later survey revealed that only 5% of Australians were actively using the app by September 2023.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Spiralytics

JANUARY 15, 2025

Statista ) X Premiuma feature that lets users edit tweets and apply for a verified blue checkmarkhad around 640,000 subscribers as of April 2023. Statista ) American adults spent an average of 34 minutes per day on X in 2023, making it the third most-used platform. billion worldwide site visits in December 2023, up from 5.9

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. Google knows this. are 50 and up.

Millennials 121

Millennials Gen Z User-Generated Marketers 121

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 141

Gen Z Millennials Marketers Marketing 141

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. McKinsey , 2023)The average cart abandonment rate is 70.19%. trillion USD in 2023. trillion USD in 2023.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hubspot Marketing

DECEMBER 10, 2024

The great content, steered by SEO, means theyre featured in four places right at the top of Google. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Editor's note: This post was originally published in August 2023 and has been updated for comprehensiveness.

SEO 130

SEO Gen Z Finance Transform 130

Hootsuite

MAY 30, 2023

With Hootsuite , you can quickly and easily reply to comments and messages across all your social profiles from one place. The same place you can also plan, schedule, and publish all your content.) This is especially true since January 2023 when Google’s “ helpful content update ” went into effect. Try it free today.

Law 107

Law Social Media Marketing Entertainment Gen Z 107

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Which means the industry is primarily made up of Millennial white women. This led us to new questions.

Millennials 136

Millennials Education Social Media Marketing Management 136

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2023 - Meta launches Threads , a text-based conversational app similar to Twitter (now X). Users could create profiles, make friends, and send messages.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. and more marketers are planning to leverage Instagram for their campaigns in 2023.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required).

Gen Z 121

Gen Z Transform Millennials SEO 121

Litmus

AUGUST 3, 2023

81% of millennials say they want to support brands with corporate citizenship. Make it easy to get everything they need in one place with a gift guide email. Updated August 2023. Learn more The post The Top 7 2023 Black Friday Trends You’ll See This Year appeared first on Litmus.

Shoppers 75

Shoppers Retail Millennials Analytics 75

Hubspot Marketing

DECEMBER 11, 2023

X users trend toward white male Millennials without a college degree. However, there’s a spread across economic and political spectrums, making it an exciting place for debate. The platform lost many high-profile users during its leadership and platform changes in 2022 and 2023. The result? What is Threads?

Gen Z 128

Gen Z Branding Advertising Advertisers 128

Hubspot Marketing

MARCH 15, 2023

If this is the case, consider pointing your readers to another place for more in-depth information. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." It was unorganized and all over the place. Education and Work."

Millennials 113

Millennials CRM B2C eCommerce 113

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. Here’s a teaser: As of October 2023, there are an estimated 4.95 billion social media users around the world as of October 2023 , equating to 61.4 in Q2 2023. In Q2 2023, the CTR for social media advertising stood at 1.36% , a jump from 1.2%

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

APRIL 26, 2023

But in 2023, this research process can be slow and incomplete. So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers. Keeping all your social media monitoring and management in one place makes it easy to spot cross-platform trends.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Backlinko

JUNE 15, 2024

billion in 2023. million monthly active users in Q1 2023, representing a year-over-year increase of 614%. million monthly active users in Q1 2023. In 2023, Temu downloads reached 337.73 million January 2023 9.16 million February 2023 10.33 million March 2023 13.04 million April 2023 15.37

Gen Z 74

Gen Z Millennials Retail Fashion 74

Hubspot Marketing

DECEMBER 20, 2022

And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. Scaling companies need to place connection at the center of their business growth strategies. Focus on Customer Connection, Not Customer Management.

Branding 121

Branding CRM Thought Leadership Millennials 121

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Twitter Alternatives for Audio Content. As of June 2022, YouTube Shorts has amassed 1.5

Gen Z 132

Gen Z Marketers Marketing Millennials 132

Buffer Marketing

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.  With the introduction of Meta Verified in 2023, accounts no longer have to belong to a notable public figure to get the coveted checkmark. When you’re ready, hit Share.

User-Generated 142

User-Generated Millennials Food Analytics 142

Exposure Ninja

FEBRUARY 6, 2023

Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. For example, “ By December 2023, my email conversions will have improved by 10%. Happy new… marketing strategy?

Customer Journey 64

Customer Journey Digital Marketing Marketers Marketing 64

Hubspot Marketing

NOVEMBER 21, 2022

We also found community will be a top priority for marketing strategy in 2023. Most content creators are Millennials and Gen X; however, more Gen Zers are starting to take root in the creator economy. Here's a bit of what we found that marketers need to know. So, creators with a smaller following can be more aligned with your budget.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Hubspot Marketing

MARCH 14, 2023

Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. Being creative can lead to great payoffs. Create targeted ads.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

Hootsuite

APRIL 25, 2023

Instagram is a visual platform, so it’s a great place to help homebuyers picture themselves in the house of their dreams. View this post on Instagram A post shared by Shannon Lynch (@shannon_lynch_homes) Notice how the agent placed themself in the video. Instagram While not as big as Facebook, Instagram’s 1.35

Real Estate 120

Real Estate User-Generated Shoppers Marketing 120

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. Top Digital Marketing Trends in 2023 1. and 23.4%, respectively, in 2023 and 2024.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52