Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 120

Social Media Marketing Gen Z Millennials Influencer Marketing 120

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. A whopping 36% of consumers have found and purchased products the same way. get one now on our app for a limited time.

Gen Z 138

Gen Z Product User-Generated Millennials 138

Hubspot Marketing

OCTOBER 13, 2023

It's now entirely possible for businesses to sell products and services natively within social media sites. If you sell physical products online, leveraging social commerce is a great way to drive sales and revenue to your business. But marketing is just one aspect of the buyer's journey — what about sales?

Gen Z 124

Gen Z Shipping Millennials Product 124

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 106

Gen Z Direct Mail User-Generated Millennials 106

Sachs Marketing Group

JANUARY 1, 2023

In the field of search engine optimization (SEO), 2023 may shape up to become an exciting year – and it may be your chance to not just match the competition, but pull ahead, and declare your business as the definitive leader of the pack. Just don’t try to greenwash your product – that will backfire catastrophically. .

SEO 111

SEO User-Generated Millennials Advertisers 111

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 126

Gen Z Millennials Retail Price 126

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. And positive online buzz has premium payoffs.

Gen Z 114

Gen Z Millennials User-Generated Shoppers 114

Search Engine Land

MAY 16, 2023

So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. consumers in March 2023. Bottom line.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Sprout Social

NOVEMBER 21, 2022

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Case study: Fantastic Furniture . Case study: Samsung.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 122

Analytics Product Automobile Customer Journey 122

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 100

Gen Z Millennials Transform Advertisers 100

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). As you can imagine, the survey revealed some great insights to be considered while planning the marketing strategy for 2023, and we can’t wait to share the main ones here in this article. What are the biggest consumer behavior changes? See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 93

Product Branding Gen Z Health 93

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. In July of 2023, an episode of Real Housewives of New York introduced the world to the pairing of Pringles and caviar. Later in 2023, Pringles joined forces with The Caviar Co. million posts. Not just views.

Gen Z 119

Gen Z Millennials Food Global Marketing 119

Hubspot Marketing

JANUARY 3, 2024

In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. Often used to describe items that were popular for Millennials in their youth but are now out of style. A potent negative response or backlash against major tech companies, their personnel, or their products. Cheddar , n.

Millennials 126

Millennials Fashion Communications Product 126

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. Creating video content isn’t a novel concept.

Millennials 128

Millennials Gen Z User-Generated Marketing 128

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Millennials are 1.9x YouTube has more than 2.5

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 93

Health Millennials Transform Retail 93

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 133

Market Trends Transform Customer loyalty Millennials 133

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. trillion USD in 2023.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users.

Gen Z 112

Gen Z Branding Millennials Entertainment 112

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 126

Gen Z Branding Millennials Transform 126

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 They aren’t loyal to brands.

Influencer Marketing 111

Influencer Marketing Market Trends Gen Z Fashion 111

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Alpha is composed of children under the age of 12, so the oldest in this demographic will become teenagers in 2023. That's because millennial parents are extremely conscious of the products they use. "As The cut-off year to be considered born into Gen Alpha is 2025.

Gen Z 124

Gen Z Millennials Fashion Manufacturing 124

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 138

Gen Z Millennials Marketing Marketers 138

Hubspot Marketing

JANUARY 10, 2023

In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly.

Gen Z 113

Gen Z Millennials User-Generated Influencer Marketing 113

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Girl Power Marketing

FEBRUARY 1, 2023

Don’t just demonstrate how your product works. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. And throw in some helpful hints.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. The TikTok below is a video from Topicals, a skincare company, which talks about the different uses for one of its products. With this in mind, sharing content on social media is a no-brainer.

Gen Z 133

Gen Z Education Social Media Marketing User-Generated 133

illumin

OCTOBER 11, 2023

TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials. Companies may own one or even several channels that they use to market their own products, as well as offering a space for third parties to advertise.

Retail 104

Retail Gen Z Market Trends Millennials 104

Buffer Marketing

FEBRUARY 20, 2023

Instead, providing Buffer’s AI Assistant with more information about your brand, your product, your tone of voice, and your target audience will help the AI create something much better. Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point. ” That’s, okay.

Millennials 129

Millennials Transform Promotion Product 129

Hubspot Marketing

DECEMBER 12, 2022

And, the data gap doesn't stop there: Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. So why are marketers having such a hard time getting these data points? A Crisis of Connection.

Gen Z 142

Gen Z Millennials CRM Marketing 142

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2023 - Meta launches Threads , a text-based conversational app similar to Twitter (now X). Users could create profiles, make friends, and send messages.

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. million people in the US used a VR product, and 68.7 billion installs in 2023. Statista ).

Millennials 144

Millennials Shipping Entertainment eCommerce 144

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. by 2023 , accounting for 17% of sales. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138