Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 117

Social Media Marketing Gen Z Millennials Influencer Marketing 117

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. This number drops to 38% for Millennials. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products.

Gen Z 130

Gen Z Market Trends Millennials Marketers 130

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. And positive online buzz has premium payoffs.

Gen Z 98

Gen Z Millennials User-Generated Shoppers 98

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 118

Gen Z Millennials Entertainment Marketers 118

Hubspot Marketing

OCTOBER 13, 2023

It's now entirely possible for businesses to sell products and services natively within social media sites. If you sell physical products online, leveraging social commerce is a great way to drive sales and revenue to your business. But marketing is just one aspect of the buyer's journey — what about sales?

Gen Z 122

Gen Z Shipping Millennials Product 122

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 105

Gen Z Direct Mail User-Generated Millennials 105

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. A whopping 36% of consumers have found and purchased products the same way. get one now on our app for a limited time.

Gen Z 133

Gen Z Product User-Generated Millennials 133

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Chances are 2023 will continue to see shifts around this. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps. Short-form video will see the most growth in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 92

Product Branding Gen Z Health 92

Sachs Marketing Group

JANUARY 1, 2023

In the field of search engine optimization (SEO), 2023 may shape up to become an exciting year – and it may be your chance to not just match the competition, but pull ahead, and declare your business as the definitive leader of the pack. Just don’t try to greenwash your product – that will backfire catastrophically. .

SEO 111

SEO User-Generated Millennials Advertising 111

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). As you can imagine, the survey revealed some great insights to be considered while planning the marketing strategy for 2023, and we can’t wait to share the main ones here in this article. What are the biggest consumer behavior changes? See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 95

Gen Z Millennials Transform User-Generated 95

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 123

Gen Z Millennials Retail Price 123

Sprout Social

NOVEMBER 21, 2022

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Case study: Fantastic Furniture . Case study: Samsung.

Gen Z 118

Gen Z Transform Retail Entertainment 118

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 They aren’t loyal to brands.

Influencer Marketing 105

Influencer Marketing Market Trends Gen Z Fashion 105

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. In July of 2023, an episode of Real Housewives of New York introduced the world to the pairing of Pringles and caviar. Later in 2023, Pringles joined forces with The Caviar Co. million posts. Not just views.

Gen Z 112

Gen Z Millennials Food Global Marketing 112

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. trillion USD in 2023.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users.

Gen Z 106

Gen Z Branding Millennials Entertainment 106

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 90

Analytics Product Automobile Customer Journey 90

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 92

Health Millennials Transform Retail 92

illumin

OCTOBER 11, 2023

TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials. Companies may own one or even several channels that they use to market their own products, as well as offering a space for third parties to advertise.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

JANUARY 3, 2024

In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. Often used to describe items that were popular for Millennials in their youth but are now out of style. A potent negative response or backlash against major tech companies, their personnel, or their products. Cheddar , n.

Millennials 123

Millennials Fashion Communications Product 123

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 121

Gen Z Branding Millennials Transform 121

Girl Power Marketing

FEBRUARY 1, 2023

Don’t just demonstrate how your product works. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. And throw in some helpful hints.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 100

Market Trends Transform Customer loyalty Millennials 100

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. 91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Millennials are 1.9x YouTube has more than 2.5

Video Marketing 135

Video Marketing Millennials User-Generated Education 135

Exposure Ninja

FEBRUARY 6, 2023

Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. For example, “ I want 3% of my email conversions to come from a certain new product. ” There’s no magic formula.

Customer Journey 64

Customer Journey Digital Marketing Marketers Marketing 64

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. What this tells me is that video production quality will be a focus. are under 30, accounting for the Gen Z audience and younger millennials. Creating video content isn’t a novel concept.

Millennials 105

Millennials Gen Z User-Generated Marketers 105

Set Up

APRIL 16, 2024

According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. There is no denying that Millennials and Gen Z have immense purchasing power. HubSpot reported that “57% of Gen Z prefer short videos to learn about products and services.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

JANUARY 10, 2023

In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January. Compared to Millennials, older Gen Z’s spend 40% less money on alcohol and are less likely to consume alcohol regularly.

Gen Z 107

Gen Z Millennials User-Generated Influencer Marketing 107

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2023 $5.82 trillion in 2023, up from $1.03 trillion in 2023, up from $1.03 trillion 2023 $1.1 Beauty products 43.1% Pet products 35.7% Ecommerce has transformed the retail landscape.

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Alpha is composed of children under the age of 12, so the oldest in this demographic will become teenagers in 2023. That's because millennial parents are extremely conscious of the products they use. "As The cut-off year to be considered born into Gen Alpha is 2025.

Gen Z 122

Gen Z Millennials Fashion Manufacturing 122

Litmus

JUNE 14, 2024

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. That may be why 40% of email marketers said that designing emails tend to hold up production.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). Why we care. won’t be a big factor yet – and may never be.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 133

Gen Z Millennials Marketers Marketing 133