Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. This number drops to 38% for Millennials. Horizon Worlds and Roblox) in 2023. But building that trust is getting harder.

Gen Z 139

Gen Z Market Trends Millennials Marketing 139

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is an increase from 68% of respondents in 2023. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The 2023 Sprout Social Index™ told a different story: Only a quarter of consumers said the most memorable brands speak about causes and news that align with their values.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

SmartBrief - Marketing

SEPTEMBER 18, 2024

In 2023, the pay gap stood at 16.5%. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. They want to learn and stretch thinking and proper mentorship can be a catalyst for new ideas.

Gen Z 94

Gen Z Millennials Advertisers Advertising 94

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. in May 2024.

Gen Z 76

Gen Z Millennials Social Media Marketing User-Generated 76

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Humanizing a brand on social is key to fostering trust.

Gen Z 87

Gen Z Branding Retail Education 87

Sprout Social

NOVEMBER 21, 2022

Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. The post 5 best TikTok marketing agencies in 2023 appeared first on Sprout Social. Case study: Samsung.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Spiralytics

JANUARY 15, 2025

Statista ) X Premiuma feature that lets users edit tweets and apply for a verified blue checkmarkhad around 640,000 subscribers as of April 2023. Statista ) American adults spent an average of 34 minutes per day on X in 2023, making it the third most-used platform. billion worldwide site visits in December 2023, up from 5.9

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. This just cant be done as efficiently with analog content. What can you do?

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. Promote a video tour Video is the new default on social media nowadays, with the popularity of video-first formats like Reels growing 50% year over year. These Facebook ads are the “bread n’ butter” of real estate social marketing.

Real Estate 115

Real Estate Millennials Analytics Advertising 115

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). As you can imagine, the survey revealed some great insights to be considered while planning the marketing strategy for 2023, and we can’t wait to share the main ones here in this article. What are the biggest consumer behavior changes? See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 Fenty Beauty was one of the most popular beauty brands mentioned by influencers in 2023. In 2023, influencer fashion content reached 1.21

Influencer Marketing 126

Influencer Marketing Market Trends Gen Z Fashion 126

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 131

Gen Z Millennials Branding Transform 131

Martech

FEBRUARY 22, 2023

53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.

Millennials 117

Millennials Gen Z User-Generated Marketing 117

Marketing Insider Group

MAY 1, 2023

91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. Millennials are 1.9x million digital video viewers in the United States alone.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 142

Gen Z Millennials Marketing Marketers 142

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Even better, your hard work compounds. Future you will be happy that you got started today.

SEO 133

SEO Gen Z Finance Transform 133

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Hootsuite

MAY 30, 2023

This is especially true since January 2023 when Google’s “ helpful content update ” went into effect. This looks for and boosts “people-first” content intended to help others and lowers the ranking of overly self-promotional or unhelpful content. Follow this step by step Instagram marketing strategy to succeed in 2023 and beyond.

Law 102

Law Social Media Marketing Entertainment Gen Z 102

Buffer Marketing

FEBRUARY 20, 2023

Could you write a tweet promoting our 50% Black Friday deal? Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point. For example, if you ask Buffer’s AI Assistant: I run a small sustainable coffee shop that uses an organic, fair-trade roast from Peru. It’s not perfect.

Millennials 123

Millennials Transform Promotion Product 123

Hubspot Marketing

DECEMBER 11, 2023

Both are text-based social media networks that promote open dialogue. X users trend toward white male Millennials without a college degree. We surveyed X users in August 2023 and found that 28% of users increased their time on Twitter month-over-month while 31% decreased their time spent — and 12% quit the channel altogether.

Gen Z 130

Gen Z Branding Advertising Advertisers 130

Hubspot Marketing

SEPTEMBER 11, 2023

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. These promotional strategies align with the previous section’s discussion on strategies for awareness in the buyer’s journey, thus creating a flywheel effect. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 136

Gen Z Inbound Marketing User-Generated Entertainment 136

Sprout Social

NOVEMBER 12, 2023

For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. In 2023, they expanded the collection to include several new materials. Why the partnership works: Designer Telfar Clemens won the Best Fashion Campaign of the Year at Essence’s 2023 Best in Black Fashion Awards.

Branding 130

Branding Fashion Gen Z Entertainment 130

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. and more marketers are planning to leverage Instagram for their campaigns in 2023.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. They would use the platform to connect with fans and promote their work. Another incentive to pivot toward YouTube Shorts is its future monetization program that will launch in 2023.

Gen Z 133

Gen Z Marketing Marketers Millennials 133

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. Also, there’s Advil, which has promoted health equity to address systemic pain bias against Blacks in Advil’s Believe My Pain.

Product 111

Product Branding Gen Z Health 111

Hubspot Marketing

FEBRUARY 5, 2024

Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Below, I share four marketing ideas for promoting your financial services. Social Media Marketing 4.9

Marketing 133

Marketing Marketers User-Generated Social Media Marketing 133

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Promote accessibility in marketing materials and communications to highlight your company’s commitment.

Marketing Strategy 93

Marketing Strategy Gen Z Transform Millennials 93

Hubspot Marketing

NOVEMBER 21, 2022

We also found community will be a top priority for marketing strategy in 2023. We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". Here's a bit of what we found that marketers need to know. "One We're investing in podcasters right now.

Gen Z 104

Gen Z Millennials Inbound Marketing Entertainment 104

Search Engine Land

MAY 20, 2024

First, sites were hit with the September 2023 helpful content update (HCU). The last HCU update in 2023 was advertised by Google as impacting sites with identified unhelpful content. Do that and Gen Z and millennials will come beating down the door of your blog. Finally, promote your brand messaging in everything you do.

Gen Z 118

Gen Z SEO Millennials Energy 118

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever. You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). Because it’s where the eyeballs are and social media is quickly becoming (and in certain industries, it already is) the preferred content channel for millennial buyers.

Whitepaper 104

Whitepaper Millennials Law CMO 104

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Promote your page. For a few dollars, you can use Facebook’s advertising tools to run ads on the platform promoting your page and get it in front of new eyeballs. Click the Promote button on your page, and Facebook will guide you in creating an ad that matches your goals. Collaborate with influencers.

Gen Z 124

Gen Z User-Generated Millennials B2C 124

Hootsuite

APRIL 3, 2023

Save time and easily promote your brand with a professional design. 16 engagement post ideas for 2023 Facebook isn’t dead. Over half of Millennials buy products based on recommendations. Build long-term promotional and professional relationships. Work more efficiently by creating and promoting in batches.

Gen Z 132

Gen Z User-Generated Transform Education 132

Hubspot Marketing

MARCH 14, 2023

For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. Sharing links to enticing content like an interesting blog post will not only promote sharing, but also lead people directly to your site. In this section, we highlight some strategies tailored to each social media platform.

Gen Z 130

Gen Z User-Generated Social Media Marketing Millennials 130

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. 9 Biggest Event Trends Happening Now. Non-traditional Venues Gain Popularity.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128