illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. While gift spending is expected to rise between 2.3%

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). As you can imagine, the survey revealed some great insights to be considered while planning the marketing strategy for 2023, and we can’t wait to share the main ones here in this article. What are the biggest consumer behavior changes? See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 93

Health Millennials Transform Retail 93

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. Promote a video tour Video is the new default on social media nowadays, with the popularity of video-first formats like Reels growing 50% year over year. These Facebook ads are the “bread n’ butter” of real estate social marketing.

Real Estate 111

Real Estate Millennials Analytics Advertisers 111

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 126

Gen Z Branding Millennials Transform 126

Marketing Insider Group

MAY 1, 2023

91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix. Millennials are 1.9x million digital video viewers in the United States alone.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 138

Gen Z Millennials Marketing Marketers 138

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In 2023, there were 25.8 Fenty Beauty was one of the most popular beauty brands mentioned by influencers in 2023. In 2023, influencer fashion content reached 1.21

Influencer Marketing 111

Influencer Marketing Market Trends Gen Z Fashion 111

Buffer Marketing

FEBRUARY 20, 2023

Could you write a tweet promoting our 50% Black Friday deal? Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point. For example, if you ask Buffer’s AI Assistant: I run a small sustainable coffee shop that uses an organic, fair-trade roast from Peru. It’s not perfect.

Millennials 129

Millennials Transform Promotion Product 129

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. and more marketers are planning to leverage Instagram for their campaigns in 2023.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Litmus

FEBRUARY 8, 2024

Marketing budgets In January 2023, many experts shared dire warnings about the economy. The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Promote accessibility in marketing materials and communications to highlight your company’s commitment.

Marketing Strategy 96

Marketing Strategy Gen Z Transform Millennials 96

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). Because it’s where the eyeballs are and social media is quickly becoming (and in certain industries, it already is) the preferred content channel for millennial buyers.

Whitepaper 116

Whitepaper Millennials Law CMO 116

Hubspot Marketing

DECEMBER 11, 2023

Both are text-based social media networks that promote open dialogue. X users trend toward white male Millennials without a college degree. We surveyed X users in August 2023 and found that 28% of users increased their time on Twitter month-over-month while 31% decreased their time spent — and 12% quit the channel altogether.

Gen Z 116

Gen Z Branding Advertisers Advertising 116

Sprout Social

NOVEMBER 12, 2023

For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. In 2023, they expanded the collection to include several new materials. Why the partnership works: Designer Telfar Clemens won the Best Fashion Campaign of the Year at Essence’s 2023 Best in Black Fashion Awards.

Branding 123

Branding Fashion Gen Z Entertainment 123

Hubspot Marketing

SEPTEMBER 11, 2023

Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. These promotional strategies align with the previous section’s discussion on strategies for awareness in the buyer’s journey, thus creating a flywheel effect. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 128

Gen Z Inbound Marketing User-Generated Entertainment 128

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest.

Gen Z 109

Gen Z Branding Retail Content Placement 109

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. They would use the platform to connect with fans and promote their work. Another incentive to pivot toward YouTube Shorts is its future monetization program that will launch in 2023.

Gen Z 127

Gen Z Marketing Marketers Millennials 127

Hubspot Marketing

FEBRUARY 5, 2024

Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Below, I share four marketing ideas for promoting your financial services. Social Media Marketing 4.9

Marketing 117

Marketing Marketers User-Generated Social Media Marketing 117

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever. You can read the full case study here.

Social Media Marketing 106

Social Media Marketing Transform Gen Z User-Generated 106

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. Also, there’s Advil, which has promoted health equity to address systemic pain bias against Blacks in Advil’s Believe My Pain.

Product 93

Product Branding Gen Z Health 93

Hubspot Marketing

NOVEMBER 21, 2022

We also found community will be a top priority for marketing strategy in 2023. We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". Here's a bit of what we found that marketers need to know. "One We're investing in podcasters right now.

Gen Z 99

Gen Z Millennials Inbound Marketing Entertainment 99

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The 2023 Sprout Social Index™ told a different story: Only a quarter of consumers said the most memorable brands speak about causes and news that align with their values.

Gen Z 90

Gen Z Branding User-Generated Influencer Marketing 90

Search Engine Land

MAY 20, 2024

First, sites were hit with the September 2023 helpful content update (HCU). The last HCU update in 2023 was advertised by Google as impacting sites with identified unhelpful content. Do that and Gen Z and millennials will come beating down the door of your blog. Finally, promote your brand messaging in everything you do.

Gen Z 118

Gen Z SEO Millennials Energy 118

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Promote your page. For a few dollars, you can use Facebook’s advertising tools to run ads on the platform promoting your page and get it in front of new eyeballs. Click the Promote button on your page, and Facebook will guide you in creating an ad that matches your goals. Collaborate with influencers.

Gen Z 120

Gen Z User-Generated Millennials B2C 120

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. 9 Biggest Event Trends Happening Now. Non-traditional Venues Gain Popularity.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Hubspot Marketing

MARCH 14, 2023

For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. Sharing links to enticing content like an interesting blog post will not only promote sharing, but also lead people directly to your site. In this section, we highlight some strategies tailored to each social media platform.

Gen Z 125

Gen Z User-Generated Social Media Marketing Millennials 125

Hubspot Marketing

JANUARY 3, 2024

PopCorners This commercial turned heads in 2023, with big-name actors like Bryan Cranston and Aaron Paul renewing their titular roles from Breaking Bad. Ultimately, this funny commercial stole the show at the 2023 Super Bowl. Tubi It’s very rare that a commercial gets as much buzz as the 2023 Tubi Super Bowl commercial got.

Food 126

Food Advertisers Advertising Gen Z 126

Hubspot Marketing

JANUARY 30, 2024

That’s because I, like many millennials, grew up hearing the iconic “I want my baby back ribs” jingle on TV and the radio. Chili’s has tapped into its Y2K past and created several nostalgic marketing campaigns this year to target its now-adult millennial audience. Engage customers directly with email marketing.

Food 119

Food Marketing Marketers Millennials 119

SocialPilot

JANUARY 10, 2024

But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. 10 Ways To Get More Views On TikTok in 2023 No matter what reason you have for using TikTok, one thing remains true: the more views you get, the better engagement.

Gen Z 95

Gen Z User-Generated Millennials Promotion 95

Marketing Insider Group

FEBRUARY 5, 2024

Wyzowl) In 2023, online videos accounted for 82.5% Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. billion emails were sent and received per day in 2023, projected to reach 408.2 trillion in sales in 2023. of retail purchases are expected to take place online in 2023.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Humanizing a brand on social is key to fostering trust.

Gen Z 66

Gen Z Branding Retail Education 66

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. This just cant be done as efficiently with analog content. What can you do?

Tentpole 91

Tentpole Gen Z Thought Leadership User-Generated 91

SmartBrief - Marketing

SEPTEMBER 18, 2024

In 2023, the pay gap stood at 16.5%. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. They want to learn and stretch thinking and proper mentorship can be a catalyst for new ideas.

Gen Z 70

Gen Z Millennials Advertising Advertisers 70

Hootsuite

JUNE 6, 2023

Start free 30-day trial 200+ Instagram templates for 2023 15 Instagram post templates Let’s start with the basics: 15 Instagram templates for engaging, creative feed posts. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.

Non-Profit 98

Non-Profit User-Generated Millennials Finance 98

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Here are a few things to track that might help you reveal patterns, sentiments, and preferences so you can better understand the areas that need some improvement: Net Promoter Score (NPS). Is the omnichannel experience consistent? Customer Satisfaction Score (CSAT).

Direct Mail 107

Direct Mail Marketing Marketers Social Media Marketing 107