Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? What can marketers do? Millennials prefer short-form video, ads or sponsored content, and feed posts.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. What does it mean when a social media platform "dies?" Influence with Millennials Instagram is the sweet spot for Millennials. And the list goes on.

Gen Z 131

Gen Z Millennials User-Generated Shipping 131

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Get Started Get new clients and close more deals with Hootsuite, the #1 social media management tool for real estate agents.

Real Estate 111

Real Estate Millennials Analytics Advertisers 111

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1.

Gen Z 133

Gen Z Education Social Media Marketing User-Generated 133

Hubspot Marketing

MAY 8, 2023

And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs.

Gen Z 138

Gen Z Millennials Marketing Marketers 138

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. About 60% of TikTok users in the U.S.

Millennials 128

Millennials Gen Z User-Generated Marketing 128

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 135

Market Research Social Media Marketing Real Estate Fashion 135

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Birth of The Original Social Networks What followed the first wave of “social networks” are the platforms we know today, or the initial stages and first versions of those we use today. When social distancing regulations eased up, its user base fell.

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha.

Gen Z 124

Gen Z Millennials Fashion Manufacturing 124

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Millennials 132

Millennials Education Social Media Marketing Management 132

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Hubspot Marketing

MARCH 15, 2023

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing. Social Media & Digital Habits." Do something to stand out from your competitors. Take risks. Try out-of-the-box ideas.

Millennials 106

Millennials CRM B2C eCommerce 106

SocialPilot

JANUARY 15, 2024

of internet users ages 16 to 64 call Snapchat their favorite social media app. Snapchat is the world’s 12th most popular social media platform. As of April 2023, India boasts the largest Snapchat user base, with a total of 144.35 As of 2023, 54.4% Does your social media marketing plan go beyond Snapchat?

Gen Z 84

Gen Z Millennials User-Generated Advertisers 84

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 128

Gen Z Inbound Marketing User-Generated Entertainment 128

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72

Gen Z 98

Gen Z Millennials Social Media Marketing Communications 98

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion users by 2027.

Marketing 117

Marketing Marketers User-Generated Social Media Marketing 117

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. The Marketing Hub also integrates with HubSpot’s CRM.

Gen Z 125

Gen Z User-Generated Social Media Marketing Millennials 125

Buffer Marketing

FEBRUARY 20, 2023

Our target audience is busy millennials, so make the tone of the tweet friendly, yet to the point. 10 techniques to get massively ahead with AI: (cut-and-paste these prompts👇) — Rob Lennon 🗯 | AI Whisperer (@thatroblennon) January 3, 2023 Want to try out Buffer’s AI Assistant for yourself?

Millennials 129

Millennials Transform Promotion Product 129

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. The film's marketing made just as much of a splash as the film itself, and Semrush used this design to share various performance stats from its strategy. Why is this great digital content?

Tentpole 91

Tentpole Gen Z Thought Leadership User-Generated 91

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. But if you don’t look…you won’t find it.

Whitepaper 116

Whitepaper Millennials Law CMO 116

Buffer Marketing

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.  With the introduction of Meta Verified in 2023, accounts no longer have to belong to a notable public figure to get the coveted checkmark. When you’re ready, hit Share.

User-Generated 143

User-Generated Millennials Food Analytics 143

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

Education 120

Education User-Generated Millennials Energy 120

Hubspot Marketing

DECEMBER 11, 2023

X users trend toward white male Millennials without a college degree. Image Source X is a social media platform specializing in short-form text content with photos, links, and videos. The platform lost many high-profile users during its leadership and platform changes in 2022 and 2023. What is Threads?

Gen Z 116

Gen Z Branding Advertisers Advertising 116

Hubspot Marketing

FEBRUARY 23, 2024

What content performs best on social media? 25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation.

Direct Mail 107

Direct Mail Marketing Marketers Social Media Marketing 107

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5% Ecommerce market will reach over $1.1

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

illumin

MAY 22, 2024

Facebook and Instagram ads (as well as the sure-to-come Threads ads) are a critical tool in many marketers’ playbooks. Meta ended 2023 with strong user growth, in large part due to the momentum they’ve built with Instagram Reels. This growing user base has led to an 11% increase in ad revenues worldwide in 2023’s second quarter.

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

Lynton Web

JANUARY 29, 2024

Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. Fifty-six percent of marketers plan to increase their investment in TikTok this year, which is the most out of all the social platforms.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hootsuite

JUNE 6, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Start free 30-day trial 200+ Instagram templates for 2023 15 Instagram post templates Let’s start with the basics: 15 Instagram templates for engaging, creative feed posts. It’s seriously easy.

Non-Profit 98

Non-Profit User-Generated Millennials Finance 98

Hootsuite

MAY 9, 2023

sothebysrealty [link] pic.twitter.com/4WOv0knPcU — Sotheby's International Realty (@sothebysrealty) April 26, 2023 3. Dive into paid advertising One of the biggest benefits of using a social media marketing strategy for real estate is the ability to boost your efforts with paid social media.

Real Estate 94

Real Estate Social Media Marketing Marketing Marketers 94

Spiralytics

MAY 30, 2024

hours online per day during the third quarter of 2023. hours daily—was dedicated solely to social media. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. ” In 2023, X had 11.80 2024, May 6).

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Hootsuite

JULY 6, 2023

Romper’s audience is Millennial moms, so the overly familiar language and slang it uses on Facebook feels totes apprope. Here’s how to find your social media target market. Try Hootsuite for free Brush up on your 2023 hashtag strategy here ! Not sure who your followers are (or who they should be)?

User-Generated 89

User-Generated Entertainment Social Media Marketing Millennials 89

Power Digital Marketing

DECEMBER 10, 2022

billion in 2023 , 2,3. A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. To date, Instagram boasts: . 500 million daily users 3. Investopedia.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Buffer Marketing

OCTOBER 18, 2023

Broadcast Channels, which hit apps in February 2023, offer you a chance to send mass updates to followers who have opted in.  With the introduction of Meta Verified in 2023, accounts no longer have to belong to a notable public figure to get the coveted checkmark. When you’re ready, hit Share.

User-Generated 52

User-Generated Millennials Food Analytics 52

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. 1 Social Media Tool Create.

Social Media Marketing 106

Social Media Marketing Fashion Health Millennials 106

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 88

Law Social Media Marketing Entertainment Gen Z 88

Hootsuite

JANUARY 23, 2024

And memes are popular : memes are the second most common type of content for Millennial and Gen Z users to share. Some social media accounts are even exclusively devoted to sharing memes — either re-posting other people’s meme creations or producing their own riffs on popular memes. You really can’t go wrong. We believe in you!

Gen Z 102

Gen Z Fashion Transform Millennials 102