Remove 2023 Remove Millennials Remove Thought Leadership
article thumbnail

LinkedIn statistics marketers should know in 2023

Sprout Social

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. As of January 2023, 60% of global users were aged 25–34, representing younger millennials.

Gen Z 145
article thumbnail

What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. Why is this great digital content?

Tentpole 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Backlinks come from thought leadership and thought leadership can be won by continually publishing high-quality, accurate content that serves your readers. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). Even better, your hard work compounds.

SEO 130
article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2023, social media advertising accounted for approximately US$3.8 Millennials: seven hours and 45 minutes. In terms of time spent on the platform, LinkedIn is less than other social media sites from July to September 2023. But a later survey revealed that only 5% of Australians were actively using the app by September 2023.

Gen Z 57
article thumbnail

Top Tips for Creating a Budget for your Email Marketing Campaign

Adobe Experience Cloud Blog

billion in 2023. Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

article thumbnail

The Types of Content on Social Media [New Data]

Hubspot Marketing

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1.

Gen Z 136
article thumbnail

A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

by 2023 , accounting for 17% of sales. Currently, around 73% of those making B2B buying decisions are millennials. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. People shop for services and products differently, even in the B2B realm.

Transform 138