Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. You need to be able to state the goals for your campaign.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Sprout Social

NOVEMBER 26, 2024

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Martech

OCTOBER 25, 2022

5 budget success tactics for 2023. This groundwork lets you pitch new ideas more successfully. . Propose one innovative new program. Seek out a new marketing automation vendor? For 2023, propose one thing that will help you drive growth toward your business goals. Stress is at an all-time high.

Email Marketing 101

Email Marketing Retail Marketers Marketing 101

SMA Marketing

JANUARY 23, 2023

In today's episode, we're going to be talking about business growth strategies for 2023 and beyond. This could involve things like expanding into new markets, creating new products, and exploring new ways to find customers. Market expansion. Transcript: Hey, what's up? And welcome to Hack My Growth.

SEO 98

SEO Advertising Advertisers CRM 98

Martech

SEPTEMBER 25, 2024

Charging into a new market Canva’s recent introduction of Work Kits and native adtech apps is the latest step in serving enterprises. In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023.

Price 107

Price Management Brand Management Communications 107

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Conferences and events also offer exposure to new marketing strategies, tools, and technologies.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Sprout Social

SEPTEMBER 23, 2024

Why we need an AI steering committee Given the promise of AI, it can be tempting to move too quickly onboarding new tools and rebuilding workflows. According to The 2023 State of Social Media Report , 98% of business leaders agree companies need to better understand the potential of AI technology for long-term success.

Transform 83

Transform Marketers Marketing Energy 83

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects.

Inbound Marketing 102

Inbound Marketing PR Manufacturing Marketers 102

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Hubspot Marketing

JANUARY 11, 2023

Here's the cover letter template she created as a new marketer applying to roles in her first few years after college: Marketing Resume Examples. These marketing resume examples were sourced from professionals with various years of experience and marketing disciplines.

Management 145

Management Marketers Marketing Inbound Marketing 145

Hubspot Marketing

MARCH 26, 2025

When I think about video marketing in a social feed, Organic Valley does well at posting regularly and reminding customers that the brand is still committed to sourcing from real family farms. Trying out new marketing styles can be fun and interesting, but if you stray too far from your key messaging, you risk confusing buyers.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Set Up

APRIL 8, 2025

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.

Transform 59

Transform Finance Marketers Marketing 59

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. million users worldwide in 2023.

Customer Journey 64

Customer Journey Digital Marketing Marketers Marketing 64

Hubspot Marketing

JANUARY 7, 2024

In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. This helps search engines index your content, which makes it easier for your audience to find.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Search Engine Land

SEPTEMBER 18, 2023

The two new offerings are currently in pilot with general roll out planned for October 2023. In addition, the tech giant has expanded into 58 new markets, meaning its ads are now served in 187 countries across the globe. Why we care.

Advertising 128

Advertising Advertisers Marketers Marketing 128

Hubspot Marketing

NOVEMBER 1, 2022

Here, we spoke with executives at LinkedIn, G2, and HubSpot to uncover which KPIs matter most to them in 2023. Act Like a Leader, Think Like a Leader: Data from 500+ Marketing Executives on How to Get Ahead in 2023. What KPIs Matter Most to Execs in 2023. Reach and leads. Much of this can also be applied to retention.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketers Marketing 129

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Shipping 129

Shipping Marketers Marketing Management 129

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023.

User-Generated 116

User-Generated Marketers Marketing Social Media Marketing 116

Power Digital Marketing

DECEMBER 14, 2022

While it’s nothing new, affiliate marketing continues to trend upward as more and more brands lean into having third parties vouch for them. billion on affiliate marketing in the U.S. market, and if the historic data is anything to go by, 2023 will be even bigger. How To Maximize Your Marketing Message.

Affiliate Marketing 52

Affiliate Marketing Marketing Strategy Marketers Marketing 52

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Without further adieu, let's dive in. Stay tuned!

Branding 135

Branding Manufacturing Health Retail 135

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Check out her recommended packing for your 2023 marketing journey today.

Management 131

Management CMO Marketers Marketing 131

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. In conclusion, marketers face numerous challenges and opportunities as we head into 2023.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

Chief Martec

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated. Have I sufficiently emphasized the word new ?

Transform 104

Transform Law Marketers Marketing 104

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Customer Journey 114

Customer Journey Communications Analytics Management 114

Martech

MAY 15, 2023

As martech and marketing operations leaders, this open access is both a blessing and a challenge. It dramatically changed our 2023 plans and priorities. Learning how to train an AI bot using a company-specific language model should be at the top of your 2023 to-do list. New marketing ops roles. Echochamber effect.

Marketing Automation Platform 98

Marketing Automation Platform CRM User-Generated Management 98

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. Partnering with influencers to promote your products or services to their audience can help you tap into a new market and reach potential clients.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Lusha

MARCH 13, 2023

When starting a project, attacking a new marketing channel, planning a campaign, or even just checking you’re still on the right track, you need to be aware of some key B2B benchmarks for your industry. The post The Average B2B Lead Conversion Rates: B2B Benchmarks for 2023 appeared first on Lusha. Instead, aim higher.

Real Estate 52

Real Estate Key Performance Indicator Logistics Shipping 52

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Sprout Social

FEBRUARY 1, 2024

The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. What is customer advocacy?

Customer 137

Customer Transform Communications Promotion 137

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. This strategic approach not only allows you to tap into new markets and demographics but also provides you with the opportunity to connect with users who have a genuine interest in your products or services. Unsure where your reach already is, and where you can improve?

Gen Z 142

Gen Z Product User-Generated Millennials 142

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% And, while that will get the headline, the report contains much more. But where did it land?”

Manufacturing 131

Manufacturing Marketers Marketing User-Generated 131

Search Engine Land

JUNE 12, 2024

Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. But if you are not creating a new market category, why not rank for high-search keywords in your existing category with buyer intent? Get the daily newsletter search marketers rely on.

SEO 98

SEO Marketing Strategy PR Price 98

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. My answer: No.

Marketing Strategy 103

Marketing Strategy Whitepaper Thought Leadership Marketers 103

illumin

JANUARY 9, 2024

Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. The range of ways retailers interact with their customers is slated to continue its growth in the coming year and beyond.

Retail 105

Retail Shoppers Entertainment Advertising 105

Search Engine Land

SEPTEMBER 15, 2023

13) Google staff were allegedly told back as far as 2023 to avoid using certain terms to avoid being perceived as “monopolists” A memo written by Google Chief Economist Hal Varian read: “We have to be sensitive about antitrust considerations…We should be careful about what we say in both public and private.”

Law 137

Law Manufacturing Search Marketers Advertising 137