Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. and global stocks by 30%.

Marketers 131

Marketers Marketing CMO Communications 131

Martech

MAY 17, 2024

CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. billion in Q1 2023 to only $1.8 Investment shifts.

New Technology 116

New Technology Product Marketers Marketing 116

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Technological innovation is leading that charge. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Automations.

Retail 130

Retail Shipping eCommerce Law 130

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Marketing Plan 135

Marketing Plan Retail Email Marketing User-Generated 135

Chief Martec

JANUARY 14, 2023

2023 is going to be a rough year for many martech firms. Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. The Start of 4 New Major Technology S-Curves.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2023. billion in 2023. Investment shifts.

New Technology 103

New Technology Product Marketing Marketers 103

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #3: Not Making Time for Learning Marketing is an ever-changing arena, and it’s crucial to keep up with new trends. Without continuous learning and professional development, marketers can get stuck in old patterns, struggle with new technologies and limit personal and organizational success.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame.

Advertisers 59

Advertisers Advertising Transform Energy 59

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketers 103

Marketers Marketing Thought Leadership Advertising 103

Martech

FEBRUARY 6, 2023

Martech in 2023 and beyond So where does this leave martech as we move into 2023? With so much uncertainty about the global economy, most companies are taking a more conservative approach to marketing, marketing spend and technology. If it were up to me, I’d anoint 2023 as the “year of stack rationalization.”

Customer Acquisition 98

Customer Acquisition New Technology Product Management 98

Calvyn Lee Blog

MARCH 18, 2023

Microsoft held an event in March 2023 to talk about the future of work with AI. With its ability to understand and learn from the collective knowledge of a team, the Copilot can help identify areas of common interest and suggest new ways of working together.

Transform 130

Transform User-Generated Energy New Technology 130

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketers 98

Marketers Marketing Thought Leadership Advertising 98

Sprout Social

MARCH 14, 2025

Whats next for live social shopping As new technology and trends emerge, the future of live shopping will be more interactive, immersive and creator-driven than ever. For example, in 2023, TikTok influencer Kat Stickler made headlines for joining natural water enhancer brand Stur as an investor and owner.

Branding 119

Branding Gen Z Energy Shoppers 119

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Martech

JANUARY 10, 2023

They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. Get MarTech! In your inbox. Processing.

Transform 106

Transform eCommerce Retail Marketers 106

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

SEO 113

SEO Gen Z User-Generated Advertising 113

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 98

Transform Retail Shoppers Price 98

Rock Content

MARCH 15, 2023

Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. The post 9 Major Insights From The 2023 Global Marketing Playbook appeared first on Rock Content. Have you been using them all? See you there!

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

Chief Martec

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. In an environment like this, new opportunities for startups abound. By 2023 the number had dropped to 15%. In fact, the gap is closing.

New Technology 99

New Technology Management Product Customer 99

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023. Investment shifts.

New Technology 119

New Technology Analytics Product Marketing 119

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Search Engine Land

JANUARY 17, 2023

Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. The post How to optimize Core Web Vitals in 2023 appeared first on Search Engine Land. Google’s Core Web Vitals first became a ranking factor back in 2021.

New Technology 81

New Technology SEO 81

Martech

OCTOBER 11, 2024

Perhaps the most significant difference between the 2023 and 2024 editions of the MarTech Replacement Survey was the role of cost when marketers were considering a replacement for a martech application. Cost was cited by 37% of respondents in 2023 who replaced a martech solution in the past year. In 2024, it rose to 61%.

Marketers 113

Marketers Marketing Customer Journey New Technology 113

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Key findings.

User-Generated 110

User-Generated New Technology Marketing Plan Product 110

Martech

NOVEMBER 28, 2022

That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report. Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g.,

Law 131

Law New Technology Marketers Marketing 131

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. billion in Q1 2023 to $3.1

New Technology 98

New Technology Product Marketers Marketing 98

Hubspot Marketing

JANUARY 27, 2020

billion installs in 2023. Meanwhile, VR platforms are expected to see 30 million installs across devices by 2023 ( Digi-Capital ). By 2023, digital voice ecommerce is expected to triple to an $80 billion industry. The average cost of a smart-home device is expected to drop by 52% by 2023 ( Juniper Research ). Statista ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Sprout Social

APRIL 21, 2025

Threads on these subreddits range from product reviews (and critique) to philosophical discussion about the impact of technology on society. Redditors in the tech niche spaces tend to be passionate early adopters of new technology and tools, making these subreddits a useful place to listen for product feedback.

Branding 98

Branding Finance Fashion Health 98

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 63

New Technology Education Promotion Management 63

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

New Technology 119

New Technology Entertainment Promotion Management 119

Search Engine Land

SEPTEMBER 25, 2023

“In one direction, it’s better to have more user data, but new technology and later systems can use less user data. — Big Tech on Trial (@BigTechOnTrial) September 20, 2023 Google = liars? Google’s machine learning systems BERT and MUM are becoming more important than user data, he said.

SEO 138

SEO New Technology 138

Martech

MAY 17, 2024

The crypto and EFT experts from 2022 have become AI experts in 2023. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution People, process and technology AI is real; it’s here to stay and we all need to get over the resistance and understand how this new technology will affect the people and processes around us.

Transform 127

Transform New Technology Education Product 127

Search Engine Land

SEPTEMBER 24, 2024

A good example of just how unreliable they are is the fact that OpenAI , the creator of ChatGPT, took down its AI-written text classifier in July 2023 due to its low accuracy rate. We should be open to leveraging new technologies while recognizing the enduring value of human expertise, creativity and ethical judgment.

User-Generated 75

User-Generated SEO Transform Education 75

Search Engine Land

AUGUST 3, 2023

billion from its ad services in the second quarter of 2023. The company explained that its new technology has been helping advertisers reach their target audiences with optimal cost-efficiency as the industry moves away from third-party cookies. Amazon generated $10.68 Why we care. Leading the way with AI. Earnings report.

Retail 92

Retail Advertisers Advertising New Technology 92

illumin

NOVEMBER 24, 2023

Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. Additionally, with the growing prominence of AI technology, many advertisers are continuing to explore how this new tech can be used to improve their content and expedite processes.

Advertisers 52

Advertisers Advertising User-Generated New Technology 52