Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #3: Not Making Time for Learning Marketing is an ever-changing arena, and it’s crucial to keep up with new trends. Without continuous learning and professional development, marketers can get stuck in old patterns, struggle with new technologies and limit personal and organizational success.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Technological innovation is leading that charge. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Automations.

Retail 117

Retail Shipping eCommerce Law 117

Martech

FEBRUARY 6, 2023

Martech in 2023 and beyond So where does this leave martech as we move into 2023? With so much uncertainty about the global economy, most companies are taking a more conservative approach to marketing, marketing spend and technology. If it were up to me, I’d anoint 2023 as the “year of stack rationalization.”

Customer Acquisition 84

Customer Acquisition New Technology Product Management 84

Chief Martec

JANUARY 14, 2023

2023 is going to be a rough year for many martech firms. Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. The Start of 4 New Major Technology S-Curves.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketers 83

Marketers Marketing Thought Leadership Advertising 83

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketers 74

Marketers Marketing Thought Leadership Advertising 74

Chief Martec

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. In an environment like this, new opportunities for startups abound. By 2023 the number had dropped to 15%. In fact, the gap is closing.

New Technology 96

New Technology Management Product Customer 96

Rock Content

MARCH 15, 2023

Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. The post 9 Major Insights From The 2023 Global Marketing Playbook appeared first on Rock Content. Have you been using them all? See you there!

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

illumin

NOVEMBER 24, 2023

Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. Additionally, with the growing prominence of AI technology, many advertisers are continuing to explore how this new tech can be used to improve their content and expedite processes.

Advertising 52

Advertising Advertisers User-Generated New Technology 52

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 96

Transform Retail Shoppers Price 96

Martech

JANUARY 10, 2023

They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. Get MarTech! In your inbox. Processing.

Transform 100

Transform eCommerce Marketers Marketing 100

Digital Marketer

JUNE 15, 2023

With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. So let’s take a deep dive into each one of them and help you become more strategic about how best to capitalize on modern technologies!

Market Trends 82

Market Trends Digital Marketing Marketers Marketing 82

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

SEO 113

SEO Gen Z User-Generated Advertising 113

Rock Content

DECEMBER 20, 2023

Still, at the same time, we must admit that a lot happened in 2023. Another topic that surfaced more than usual in 2023 was “rebranding.” In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Do you also feel like you blinked, and the year is over?

Transform 52

Transform Pharmaceutical Branding Communications 52

Use Insider

APRIL 27, 2023

Akcan shared Insider’s key learnings and challenges in Vietnam with attendees at The Vietnam Innovation Forum 2023 Insider has been successful in the Vietnamese market, and Akcan shared the company’s key learnings and challenges in the region.

New Technology 52

New Technology Promotion Management Customer 52

Search Engine Land

JANUARY 17, 2023

Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. The post How to optimize Core Web Vitals in 2023 appeared first on Search Engine Land. Google’s Core Web Vitals first became a ranking factor back in 2021.

New Technology 81

New Technology SEO 81

Martech

OCTOBER 11, 2024

Perhaps the most significant difference between the 2023 and 2024 editions of the MarTech Replacement Survey was the role of cost when marketers were considering a replacement for a martech application. Cost was cited by 37% of respondents in 2023 who replaced a martech solution in the past year. In 2024, it rose to 61%.

Marketers 90

Marketers Marketing Customer Journey New Technology 90

Martech

JULY 15, 2024

We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease). Compared to past quarters, we haven’t seen this type of investment since Q1 2023, when we saw $13.2

Product 82

Product New Technology Marketers Marketing 82

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023. Investment shifts.

New Technology 104

New Technology Analytics Product Marketing 104

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023. The Rise of Digital Twins in 2023.

Transform 51

Transform Marketers Marketing Manufacturing 51

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Set Up

JANUARY 24, 2023

Now that QR codes are more mainstream, and technology has advanced quite a bit, it makes sense for companies to utilize QR codes in processes and campaigns. Investing in new technology will certainly keep you ahead of the game, but make sure your audience is ready…otherwise your strategy may flop.

Direct Mail 59

Direct Mail Food New Technology Education 59

DirectMail2.0

JULY 24, 2024

In January 2020, the company announced its intention to phase out third-party cookies in Chrome by 2022, a deadline later extended to 2023. This move was part of a broader initiative, the Privacy Sandbox, aimed at developing new technologies to protect user privacy while still enabling advertisers to reach their audiences effectively.

Direct Mail 104

Direct Mail Advertisers Advertising New Technology 104

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. billion in Q1 2023 to $3.1

New Technology 91

New Technology Product Marketers Marketing 91

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame.

Advertising 59

Advertising Advertisers Transform Energy 59

Customers.ai

OCTOBER 20, 2023

As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. The post AI Email Writer: The Key to Marketing in 2023 appeared first on Customers.ai. All the effort was worth it for the great engagement rates, but it was a lot of effort. In a word, yes.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketers Marketing 52

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Key findings.

User-Generated 97

User-Generated New Technology Marketing Plan Product 97

Six & Flow

JUNE 13, 2023

With new technologies and customer expectations emerging, it’s critical for B2B companies to stay ahead of trends in order to remain competitive. The business-to-business (B2B) sales landscape has changed drastically over the past few years.

New Technology 52

New Technology Customer 52

Search Engine Land

AUGUST 3, 2023

billion from its ad services in the second quarter of 2023. The company explained that its new technology has been helping advertisers reach their target audiences with optimal cost-efficiency as the industry moves away from third-party cookies. Amazon generated $10.68 Why we care. Leading the way with AI. Earnings report.

Retail 92

Retail Advertising Advertisers New Technology 92

Backlinko

SEPTEMBER 24, 2024

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics. US spending on digital transformation accounts for 35.8%

Transform 82

Transform New Technology Analytics Promotion 82

illumin

MARCH 19, 2024

Nick Clegg, the company’s president of global affairs, during an interview with Reuters , said: “Even though the technology is not yet fully mature, particularly when it comes to audio and video, the hope is that we can create a sense of momentum and incentive for the rest of the industry to follow.”

User-Generated 111

User-Generated New Technology Advertising Advertisers 111

illumin

JULY 2, 2024

2023: the AI boom OpenAI blew up the tech scene in 2023 with the launch of ChatGPT. At the start of 2023, The Washington Post proclaimed, “The AI ‘gold rush’ is here.” In 2023, explicit images of Taylor Swift went viral on X , prompting outrage from the star and women across the web.

User-Generated 52

User-Generated Law Advertising Advertisers 52

Search Engine Land

APRIL 20, 2023

AI-powered ads 2023. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity. Google launched Bard last month to compete with Microsoft-backed OpenAI’s ChatGPT, a chatbot capable of generating convincingly human-like responses.

User-Generated 92

User-Generated Advertising Advertisers New Technology 92

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

New Technology 89

New Technology Entertainment Promotion Management 89

Litmus

JUNE 14, 2024

When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. But we also know that there’s a lot of new technology out there that helps make one of the most fun parts of the email workflow—design—go more smoothly. …but

Millennials 97

Millennials Copywriting Email Marketing New Technology 97